Integrated Marketing, Consumer + Diverse Segments Team Leader
Creative marketing leader with strong achievement orientation and bias for action. Proven ability to deliver results utilizing data and insights, influencing and collaborating in highly complex organizations. Extensive expertise leading cross-functional teams to develop marketing strategies and integrated communications for leading brands, including Wells Fargo, The Clorox Company, AT&T and University of Phoenix. Bilingual: English & Spanish.
Ana Lucía is JCPenney’s National Media Manager developing 360 total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.