Multicultural Marketing Manager
Kristin Sánchez is a creative marketing professional with experience in advertising and non-profit and consumer packaged goods. As a result, she excels at making order out of chaos and developing a strategic plan for brands. Therefore, her skills include: New Product Development, Brand Repositioning, Quantitative and Ethnographic Market Research, and Strategic Planning. She is also an expert in Hispanic Marketing, Mobile Marketing and Creative Development.
Kristin Sánchez and Nestlé USA
At Nestlé she is responsible for growing market share of NUSA Cleveland brands (Stouffer’s, Lean Cuisine, DiGiorno, Hot Pockets and Nestle Tollhouse) with the Hispanic consumer. Kristin Sánchez’s projects range from new products to communications to sales and distribution.