Manager, Multicultural & Growth Markets
Realogy Holdings Corp. & CENTURY 21®️
Karim Amadeo is a highly motivated marketing communications professional with more than 18 years of experience in the industry. Amadeo has been key in the implementation of the “Empowering Latinas” program created by Century 21 Real Estate which has awarded more than 100 scholarships to Latinas in Miami and Houston. Recently, her leadership as an executive of this leading franchise allowed the collaboration between C21 and Eva Longoria Foundation.She was recently appointed to an expanded role as Manager, Multicultural and Growth Markets for Realogy Holdings Corp. and Century 21 Real Estate LLC. Amadeo joined the Realogy Group in 2015 as the CENTURY 21, Manager of Hispanic Marketing and National Advertising. Prior to Realogy, she worked at the Macy’s New York Marketing Department for over 6 years as a Hispanic Market Copywriter for their National and Puerto Rico initiatives. Before she moved to NYC, she lived in Miami, where she worked for Macy’s Florida, The Miami Herald, El Nuevo Herald, and Ocean Drive en Español. Before she moved to Miami she worked several years in Puerto Rico as a journalist and in different communications roles for some major publications and companies like Casiano Communications, Primera Hora, EFE News Services and Avon Products. Karim graduated from the University of Puerto Rico, with a Bachelors Degree in Mass Communications and Journalism. She also earned a Master’s in Mass Communications and Public Relations from Sacred Heart University and continued her studies at Florida International University Chapman Graduate School of Business.