Brand Director, Tecate Equity
Gustavo Guerra currently serves as Tecate Brand Director within HEINEKEN USA. As a key executive Guerra is responsible for strategic planning, creative content, experiential and public relations. He also leads a successful sponsorship strategy and execution in Boxing under a through-the-line approach that has given industry’s recognition for performing world-class activations.Guerra joined HUSA after two successful years as the head of marketing of Chivas de Guadalajara. Prior to that, he served for 10 years as Senior Group Brand Manager at Heineken Mexico. Guerra is particularly experienced and passionate in Sports Marketing and as a proud Latino living in the US, have full understanding of the Hispanic market.