Dane K. Matthews
Head of Marketing Activation & CRM
Visionary retail leader with demonstrated experience in leading brand transformations and delivering break-through omni-channel experiences centered around driving customer loyalty and brand engagement. Strong track record of managing large teams within highly-matrixed environments through thought leadership, collaboration and emotional intelligence.
Specialties: general management, marketing strategy, digital marketing, CRM, retail management and strategy (online & offline), product development (owned & national-branded), team leadership, business development, M&A, project management, and cross-functional leadership.
Ana Lucía is JCPenney’s National Media Manager developing 360 total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.