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A committee of senior media buying executives that use passion points and cultural insights to target consumers.Read the FAQ about the Council System!


Vilma Vale-Brennan
Deputy General Manager
Vale Network


Vilma is a recognized advertising expert with 17+ years of experience creating ground-breaking communication strategies that generated unparalleled success for Fortune 500 clients including AT&T and L’Oreal. In her last position as Managing Partner at Wavemaker (GroupM leading agency) she managed all multicultural clients and non-CPD brands for L’Oreal. She drove the multicultural practice to be the second largest US Hispanic Media agency. She currently is staring a new position at Vale Network where she will lead the agency’s business transformation and New Business.

Pablo Izquierdo Grandal
VP Client Services LatAm
Havas Media Group


Marketing has always been Pablo´s main drive. His career has gone through agencies, clients and media vendors. This tree points of view has helped him to focus in what matters to have a meaningful impact in the business. Academic background in Marketing, Multicultural Communication and International Business.

Marina Gunther
Head of Trading
GroupM Mexico


Marina started her career at JWT and Starcom, and she later joined Havas Media in 1998, where she managed accounts like Mars and Reckitt Benckiser. 4 years later, she became MD of Havas Media in Monterrey, heading accounts like Cemex, Telcel, HEB, and ITESM. She became General Director of Havas Media (Regions), and 6 new offices in Mexico were opened under her tenure. She joined GroupM in 2017, as General Director of Operations and Trading for Mexico. Winner of 4 Effies and a Latin American Excellence Award.

Ricardo Fragale
SVP, Regional Trading Director PMX Latin America
Publicis Media


Experienced Senior Vice President with a demonstrated history of working in the marketing and advertising industry. Strong business development professional skilled in Digital Strategy, Mobile Advertising, Advertising Sales, Integrated Marketing, Negotiations and Advertising.

Guillermo Florez
Marketing Science & CMI Director
Omnicom Media Group


Guillermo is the Marketing Science director for Omnicom Media Group Miami. He is responsible of translating data into clear, compelling, and actionable insights. He helps account teams to make informed media-buying decisions. Whether mobile, programmatic, social, search, TV, print, radio or display, he leverages various utilities and expertise to expand beyond the static insights, and uncover dynamic insights for smarter business decisions. Prior to joining Omnicom Media Group, Guillermo worked for Nielsen in Brazil and Colombia.

Hugo Faria
Global Business Director
PHD Media


Marketing professional with 20 years experience in areas including Marketing Management, Consulting, Consumer Research, and Digital Media Strategy and Planning. Experience in Europe, US and Latin America markets.
Championing digital since 2006, both in corporate and academic settings.
Specialties: Strategic Marketing, Marcoms Planning and Strategy, Digital .

Marta Ruiz
Publicis Media Mexico


Born in Oviedo, Spain, Marta attended high school in California, and graduated with a joint degree in Marketing & International Business from the University of South Alabama where, while on a golf scholarship, she continued on to complete her Master’s in Business Administration.
After a couple years work with an international engineering supplier based in Paris, she landed at Starcom’s Global Headquarters in Chicago. She joined the group’s multicultural division, working on McDonalds, Oldsmobile, Nintendo, Kraft, etc. when she took on responsibility for all of SABMiller’s US multicultural communications as Group Strategy Director.
In 2009, Marta was named Managing Director of Starcom MediaVest Group in Spain .Marta Ruiz-Cuevas was appointed Mexico's CEO at SMG in June of 2015, and in March of 2016 is named Mexico’s CEO at Publicis Media Mexico, responsible for Starcom, Zenith, Spark Foundry, Blue 449 and Performics. She lives in Mexico City with her husband, Aitor, and two children Lucas and Marta.

Álvaro Pereda
Latam Deputy Head of Trading


He has over 15 years of experience in the advertising industry, and has acquired international and regional experience in Latin America since 2012.

Jorge Serrano
Head of Trading LatAm


Jorge Serrano has a BA in law. He's been working in advertising for 22 years. He first started as a publisher in Spain TV, then at HAVAS and finally at GroupM. He's been the head of trading for Latin American since 2016.


Agency Star Committee LATAM 2018 Schedule

Meeting 1 Virtual Meeting, February 20
Meeting 2 18 Apr @ Portada Miami April 18-19, Hotel EAST
Meeting 3 Virtual Meeting, August
Meeting 4 17 Oct. @ Portada Mexico, Casa Lamm
IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada's  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Isabel Ojeda.