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  • Cover Story

Apps: How are they used in Hispanic Advertising and Media?

 

  • Review

Fifth Annual Hispanic Digital and Print Media Conference

Covarege of Portada’s Flagship Hispanic Conference: The main panels, The hightlights, Steven Swartz’s, president of Hearst Newspapers, the pictures, the Award Winners and more…

 

  • Our View

The Age of POEM and Content Marketing

 

The gist of “Sounding Off” columns by Carlos Gonzáles García, Head of Office & Regional Planning Director at Activ@mente, Peg North, strategy consultant at EthnicTechnologies, Marcelo Salup, Media Director at DMG Solutions, Denira Borrero, Vice President Operations at Omni Direct, Inc. and Kent Kirschner, CEO of The Media Maquiladora.

 

Latin Content Farms? Online Video Advertising: OAN incorporates Maximum TV, PAL Focuses on Monetizing US Hispanic Audiences, Hoy Fin de Semana Increases Household Distribution by 40%, Grupo Prisa Looks to Grow in U.S. Hispanic and Latin American Markets, Brand Extension: Vme launches Vme Kids, Univision Launches 72 Online, Mobile TV and Radio Sites, Account Moves: JC Pennet, Wendy’s, Verizon and more…

 

Latin American Leads Global Advertising Growth; U.S. Back on Recovery Track; Where do Hispanics have Breakfast?

 

 

How will Census results affect Hispanic marketing plans? How will multicultural marketing directores try to convince their CMO’s to increase budgets? In-depth analysis by census experts and demographers on what should be expected and what not.

  • Special Article Series on the 2010 Census

Five Key Data Points To Look Forward To In The 2010 Census That Validate Hispanic Marketing

The Question Of Language: English, Spanish Or Both?

A Community Newspaper’s Rationale To Publish A Bilingual Newspaper

The Main Issue: How Much Will The Census Impact Hispanic Marketing Budgets?

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