Hispanic Content Marketing expert Javier Farfán will present at Portada’s Latin Content Marketing Forum on June 4 in Miami’s Intercontinental Hotel. Farfán, Senior Director of Cultural Branding, at PepsiCo , will share insights on best practices in Hispanic Content Marketing. Make sure to buy your tickets at the early bird rate (expires this Friday April 19!) .9
Farfán will provide an in-depth presentation on how Pepsi integrates paid, owned and earned media and how it markets through different platforms (mobile, social media, offline etc).
As Portada Senior Correspondent Laura Martinez wrote in an interview of Javier Farfán, “when it comes to rocking the Hispanic marketing boat, Javier Farfán is in a category of its own.” As PepsiCo.’s senior director of cultural branding, the New York City-native has a very challenging job: To reimagine the way the soft-drinks giant talks to an increasingly complex, multicultural and bilingual young crowd. Farfan’s presentation at the Latin Content Marketing Forum will also shed light on how Pepsi targets English-dominant, bicultural and Spanish dominant Hispanics.
Portada’s Latin Content Marketing Forum will take place on June 4th, 2013 in the just renovated Intercontinental Hotel in Miami. The Latin Content Marketing Forum will analyze the enormous role content marketing can play in the Latin (U.S. Hispanic and Latin American) market space, which belong to the fastest growing markets in the world.
Make sure to get your ticket. Early bird registration expires this Friday April 19. The Forum can be attended in combination with Portada’s 2013 Latam Advertising and Media Summit which takes place in the same hotel.
Other major Thought Leaders speaking at these major events include:
- Ben Jankowski, Group Head, Global Media, Mastercard
- Jorge Laverde, Marketing Head, Latin American North, Nokia
- Nick Denton, CEO and Founder, Gawker Media
- Mario Cordon, CMO, Open English
- Benjamin Jankowski, Head Global Media, Mastercard
- Mariano Moro, Latin American Marketing Director, The Coca Cola Company
Learn more about the enormous role Online Video can play in the Latin (Latin America and U.S. Hispanic) marketing space. Book now for our Latin Online Video Forum, a required event for any marketing professional.