Hulu has a new president, Bacardi names CMO for Patron and Grey Goose, and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.

 

Hulu’s New President

Disney’s Hulu has promoted CMO Kelly Campbell to President. In this role, she will oversee Hulu’s marketing efforts, including subscriber growth, brand, content, B2B marketing, creative development, research, and insights.

 

 

 

 

Bacardi Has Stolen a Diageo Marketer

Bacardi has tapped 12-year Diageo veteran Kathy Parker as CMO for Patron tequila and Grey Goose vodka. Parker will be in charge of global strategy and will report directly to CEO Mahesh Madhavan, though working close to Global CMO John Burke.

 

 

 

And More Changing Places

Pizza brand Marco’s Franchising, LLC. has promoted Vice President and CMO Steve Seyferth to Senior Vice President and Chief Experience Officer. In his new role, Seyferth will handle every step of the consumer journey. He will continue to oversee all marketing activities.

 

 

 

SodaStream USA has announced the arrival of Matt Kahn as its first-ever CMO. His mission will be to turn the company into a “billion-dollar brand” in America alone. He previously filled the role of EVP, Marketing at fitness drinks company Celsius Holdings. PepsiCo is reportedly trying to use the recyclable products trend to expand the brand’s reach throughout the U.S.

 

 

 

Lyle Schwartz, who has worked at GroupM for 37 years, will be leaving the company at the end of the month. Most recently, he filled the role of Chief Integration Officer, GroupM U.S. In that role, he focused on developing advanced cross-channel implementation practices. Schwartz’s work was key to the development of the C3 TV ratings currency in 2007, which measures average rating for commercial time during programs

 

 

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Janet has worked as editor and translator since 2013. After graduating with honors when receiving her Bachelor's Degree in English literature, she began working as a book reviewer for Expansión, the leading business magazine in Mexico. She has also worked as editor of young adult literature for publishing houses like Planeta and Penguin, and she's the author of a book of short stories. She's in the process of getting her MA in English at McGill University. Her interests include arts, good food, and her 8 pets.

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