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CHANGING PLACES: Videology, Kate Bower, Jose Carlos De Mier…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

bckar4Na_400x400Video ad platform Videology left about 32 staffers jobless (about 8% of its workforce) in January, mainly within its commercialization division. The layoffs did not impact its product and tech teams. Videology did about US$300 million in revenue in 2014, the last time it shared revenue figures publicly.


descargaMedia agency Initiative has hired Kate Bower as global chief strategy officer, a role that will also see her run its U.S. strategic operations. She will report directly to global CEO Jim Elms. Bower comes from Publicis’ Starcom Mediavest Group, where she held the evp of global/U.S. strategy position lead the Samsung account.



362584GroupM, the global media investment management company, has announced that GroupM Multicultural appointed Nelson Pinero as Senior Digital Director, Senior Partner. Pinero’s role will be wholly devoted to digital, representing multicultural interests across all investment and programmatic teams both internally at GroupM and its agencies including Mindshare, MEC, Mediacom, Maxus and Xaxis. Pinero is based in New York, and reports to Gonzalo del Fa, President, GroupM Multicultural.


Jose_De_MierWith presence in Mexico, Ecuador, Santiago de Chile and Buenos Aires (Headquarters), Avatar has opened its new office in Wynwood, Miami’s creative epicenter. Jose Carlos De Mier will lead the new office. Miami’s current team is made up of 5 people who coordinate regional and local efforts. The office already handles 4 new accounts. Marina Ilaria is the account manager and social media and digital marketing consultant in several countries of the region. Avatar is a private company with 130 employees scattered in 5 different locations.

descarga (1)Univision Communications Inc. (UCI), the media company serving Hispanic America, has announced that Jonathan Schwartz has been promoted to the newly created position of chief legal and corporate affairs officer. Schwartz will remain based in New York and will continue to report to Randy Falco, president and chief executive officer.In addition to continuing to serve as UCI’s top lawyer, Schwartz will oversee the newly created Legal and Corporate Affairs Department. Schwartz joined UCI in 2012.Prior to joining UCI, Schwartz served as managing director and general counsel for JPMorgan’s Investment Bank.



imagesAfter 10 years as chief marketing officer, Bruce McColl is retiring from his position at Mars.In his place, chief customer officer Andrew Clarke will assume the newly created role of chief marketing and customer officer.




clarke-andrewClarke will oversee all teams managing media, consumer marketing, customer and sales. Prior to becoming chief customer officer, Clarke was regional president of Petcare for Latin America.




1f802f8Lincoln Strategy Group has announced the appointment of Ulrico Izaguirre as Senior Vice President of Public Affairs. Ulrico will primarily be responsible for corporate and public affairs, business client management, client lobbying, and business development.Ulrico has over 16 years’ experience in federal and state campaigns in Arizona, New Mexico, Maryland, Nevada and Iowa along with corporate development and referendum management in Missouri, Rhode Island, Massachusetts, New York andIowa. In the last 12 years of his career, Ulrico has spent extensive time in corporate government relations, PAC management, labor relations and corporate social responsibility.



descarga (2)Andrea D’Marco, the former Florida Panthers In-Arena Host, is joining WWE NXT as ring announcer, HispanicPRblog reports. At Florida Panthers, she held different roles, among them Latin Market Manager and Reporter.Most recently, she served as the public address announcer for the 2015 NHL Draft and was the first Spanish-speaking female public address announcer in the NHL.




Telemundo Studios has announced the promotion of two executives in its management team:

Perla Farias has been promoted to Senior Vice President, Scripted Development; previously, she was Vice President of Novela Development at Telemundo. In her new role, Farias will be responsible for the overall development of scripted programming for Telemundo Studios. She will supervise and manage the scripted development department, leading a team of writers and development executives.




Additionally, Carmen Urbaneja was upped to Senior Vice President, Scripted Productions, from Vice President, Novela Production, Telemundo Studios. As Senior Vice President, Scripted Productions, Urbaneja will lead the production of scripted projects for Telemundo Studios. She will direct, guide and oversee the talented production teams charged with the realization of both in-house and external scripted projects Urbaneja joined Telemundo in October 2012.


These newly created positions are part of Telemundo Studios’ new senior management structure reporting into Luis Silberwasser, President, Telemundo.

01c6a58Havas Media North America boss Lori Hiltz has been promoted to Havas Media Group chief executive for global brands, according to M&M Global.Hiltz joined Havas Media in 2010 and was named chief executive for North America two years later.In her new role, He will oversee global client relationships with two existing global brands chief executives, Pascal Dasseux in France and Martin Duffy in Spain. All report to Havas Media Group global managing director Dominique Delport.


descarga (3)Hiltz will be succeeded by Colin Kinsella, who comes from Mindshare North America, where he was CEO.

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