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Changing Places: Ronald Mendez, Daniel Rosas Ocejo, Steve Millerman, Miguel Angel Chala …


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Ronald MendezRonald Mendez is the new Managing Director of Marketing and Business Development at Out of Home Company Starlite Media. He is based in New York. Until last week Mendez worked as VP Group Account Director at Havas Media in New York City, managing several accounts including Philips.


Daniel Rosas Ocejo, until  recently Multicultural Marketing Director at Kellogg’s, launched his own company based in Panama City. is a e-commerce site offering all mothers need for their babies (diapers, shampoo etc). The goods are delivered to the home via a private distribution network.

Steve MillermanSteve Millerman has joined Prime Access as the agency’s CEO.  He previously worked at  Novartis Pharmaceuticals Corporation, where most recently he led the cross-cultural marketing capability.As head of cross-cultural at Novartis, Millerman, a speaker at last year’s Portada’s 6th Annual Hispanic Advertising and Media Conference last year,  oversaw corporate and brand-specific strategy across key US ethnic groups.


TerraDigital Media company Terra announced the promotion of the current Products Director, Luciane Aquino, as the new Chief Media Officer (CMO) and Rafael Kuhn as the new Chief Technology Officer (CTO). In her new role, Luciane Aquino will lead Editorial, Terra TV, Content Alliances & Negotiation and Mobile & Social Media, as well as Portal Products.

Univision Communications announced that Jorge Viera, “Noticiero Univision” (Univision News) correspondent, will join WXTV Univision 41’s primetime newscasts as a reporter effective Monday, September 2, 2013. Beginning Monday, September 16, 2013, he will co-anchor the 11 p.m. newscast alongside EMMY award-winning Adriana Vargas. Veteran news anchor Rafael Pineda will continue to co-anchor the 6 p.m. newscast and work on special assignments.

Angelica Balderas has been named senior vice president of integrated marketing solutions at Entravision Communications in Sacramento.

Univision Communications also  announced that Lara Migliassi has been promoted to senior vice president, Corporate Marketing. Migliassi, who has been part of Univision’s marketing team for 10 years, most recently served as vice president, Corporate Marketing for the past two years. Migliassi will continue to be based in Univision’s Miami office and report to Ruth Gaviria, executive vice president, Corporate Marketing.

Miguel Angel Chala has been appointed  Partner  at BrandInk Media Puerto Rico.

Fusion announced that David Javerbaum – 12-time Emmy-Award Winner and Former Executive Producer and Head Writer for “The Daily Show” – is joining Fusion, the new network of ABC and Univision.



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