Media companies and tech platforms need revenues, and senior sales executives are critical. Over the last weeks there have been major announcements we need to keep track of. Noteworthy appointments include Luis Romero who has joined My Code as Chief Revenue Officer, bringing over 20 years of commercial expertise to lead the company’s revenue strategy and expand publisher partnerships. While Daniel Salcedo takes charge of leading the U.S. expansion as Head of Branded Content & CTV Distribution at Mediam Group by Aleph. In the audio space, José Villafañe, Co-Founder and Partner at Audio Treehouse, announced the launch of a new company and network with a total-market focus. Meanwhile, Brian Fisher has been promoted to President at MediaCo to build on his track record of multicultural initiatives and cross-platform strategies; Additionally, Andres Rincon has been promoted to Executive Vice President, Revenue at Canela Media to drive engagement with U.S. Hispanics through innovation, while Matt Montemayor has been promoted to Executive Vice President & Head of Sales at Zully to lead sales strategy and partner growth.
As companies evolve through acquisitions and strategic partnerships, executives advance in their careers, assuming new roles and taking on additional challenges. Portada is here to tell you about it.
New Appointments at My Code, Audio Treehouse, MediaCo, Canela Media and Zully
| Name | Position and Company | Statements/Description |
Luis Romero |
Chief Revenue Officer at My Code | As stated in the announcement, “Luis Romero, Chief Revenue Officer, joins My Code with over twenty years of experience identifying growth opportunities for culture-devoted businesses, most recently as Executive Vice President of Sales at Canela Media and Senior Vice President of Sales for The Guardian. Romero brings new commercial expertise to the organization, and in his new role will lead My Code’s revenue strategy, expanding partnerships across the company’s publisher network to accelerate new business,” |
Daniel Salcedo |
Head of branded content & CTV Distribution at Mediam Group by Aleph | “For years, I watched the same thing happen: media agencies poured CTV budgets into the same three platforms, while creators with real, proven traction stayed completely off their radar. Not because the audience wasn’t there. Because nobody built the bridge. On the other side — creators who did the hard part. Built the audience, built the trust, built the numbers. And still couldn’t get in the room with the brands who’d pay to be there. That’s the problem behind my next chapter: leading U.S. expansion for Mediam Group by Aleph”. |
José Villafañe |
Co-Founder, Partner at Audio Treehouse | “This marks my third audio network launch in 15 years, but this time with a definitive total-market focus.” Read more about this launch here. |
Brian Fisher |
President at MediaCo | “Early in his media career, Fisher held senior leadership roles at Disney — notably contributing to the launch of ABC’s first-ever full episode player, a milestone in streaming and digital distribution for broadcast networks. That foundation in blending technology and content set the stage for his later work. Throughout his career, he has been recognized for building multicultural marketing initiatives and creating sustainable cross-platform media strategies that deliver strong results,” according to the official press release. Fisher will also be participating as a speaker at Portada Live NYC. |
Andres Rincon |
Executive Vice President, Revenue at Canela Media | “I’m incredibly proud of what we’ve built at Canela over the past six years and even more excited about what’s ahead. We have a tremendous opportunity and a responsibility to keep raising the bar for how our industry understands and engages U.S. Hispanics. That means challenging conventional thinking, leading with innovation and staying deeply connected to our clients and consumers. I’m excited to build on that momentum and drive meaningful growth for our partners, our people and Canela,” said Rincón. |
Matt Montemayor |
Executive Vice President & Head of Sales at Zully | “I’m excited to step into the role of leading Sales at Zully Throughout my career, I’ve been fortunate to work alongside incredible partners, and teammates who have shaped my perspective on leadership and growth. Looking forward to the opportunity to help our team deliver meaningful outcomes for our partners and what’s ahead for Zully! Can’t wait to show everyone what Zully can do!” |
Check out: Nestor Perinot: “More Than a World Cup, A Journey I Will Never Forget.”
