Among this week’s notable appointments, Matthew Harris has joined Men in Blazers as Director of Sales, where he will focus on engaging U.S. Hispanic and multicultural audiences. His mission is to deliver exceptional content that resonates culturally with fans of specific teams, leagues, and competitions, while maximizing advertiser value in reaching these hard-to-reach demographics. Meanwhile, Luis Solis has been named Chief Commercial Officer at Unidad Editorial USA, the media group behind sports brand MARCA. With a background in tech and a distinctive personal flair, Solis is eager to bring his experience into the media space and help drive the brand’s growth in the U.S. market. Marca and other Unidad Editorial properties had previously been exclusively represented by organizations, including Canela Media and Hispanic Exchange, and will now have a U.S.-based salesforce to sell the properties directly. Additionally, Tim Natividad has been appointed President of U.S. Advertising Sales and Marketing at TelevisaUnivision. Speaking to BusinessWire, Natividad emphasized the company’s strong connection with Hispanic audiences and highlighted his goal to scale performance-driven solutions through cultural relevance and innovation.
As companies evolve through acquisitions and strategic partnerships, executives advance in their careers, assuming new roles and taking on additional challenges. Portada is here to tell you about it.
New Appointments at Men in Blazers, Unidad Editorial USA, and TelevisaUnivision
| Name | Position and Company | Statements/Description |
Matthew Harris |
Director of Sales at Men in Blazers | “I’m focused on US Hispanic and multicultural audiences. Objectives are to super serve Hispanic audiences who crave outstanding content about teams, leagues, and competitions where they feel a deep cultural connection – while also creating max value for advertisers who want to reach these elusive audiences.” |
Luis Solis |
Chief Commercial Officer at Unidad Editorial USA | “I’m honored and excited to share that I’m stepping into a new role as Chief Commercial Officer for Unidad Editorial USA, the media house behind the powerhouse sports brand MARCA…. After a couple of amazing years adding my sazón to the tech world, I’m now bringing it to media.” |
Tim Natividad |
President of U.S. Advertising Sales and Marketing at TelevisaUnivision | “The company’s unrivaled connection to U.S. Hispanic audiences presents a powerful opportunity for brands to grow through cultural relevance, innovation, and measurable impact. I look forward to building on the momentum of this world-class team and advancing solutions that deliver performance at scale for our partners,” said Natividad to BusinessWire.com. |
