Among this week’s appointments, Felipe Cabrera has been named Director of Brand Alliances at Major League Soccer, leading the organization through a pivotal time for the sport’s growth. Cabrera expressed his excitement to join the team at such an important moment for soccer in the U.S., thanking MLS executives Hugo Pimienta and Evan Levine, for the warm welcome. Major League Soccer is well-positioned to capitalize on the rising popularity of the sport while facing the challenge of continuing to expand in an increasingly competitive market.
Additionally, Steven Wolfe Pereira has taken on the CEO role at Alpha & Co; his prior position was Chief Client Officer at TelevisaUnivision, a role he has held for less than 12 months. Additionally, Thatiana Diaz is the new Editor-in-Chief at HipLatina.com. Diaz has played a pivotal role in launching major Latinx sub-brands, such as People Chica at People Magazine in 2017 and Somos at Refinery29 in 2020. Now, under her leadership at HipLatina and Remezcla, a unit of MyCode, she reaffirms her commitment to expanding and elevating the stories of the Latinx community.
Join us as we unravel the narratives behind these shifts. As companies evolve through acquisitions and strategic partnerships, executives progress in their careers, taking on new roles and challenges. Portada is here to tell you about it.
New Appointments at Major League Soccer, Alpha & Co. and HipLatina.com
| Name | Position | Company | Statements/Description |
Felipe Cabrera |
Director, Brand Alliances | Major League Soccer | “I’m thrilled to announce that I’ve officially made the move to Major League Soccer. A new chapter kicks off, and I couldn’t be more excited to join a leading team at such a pivotal time for the sport’s growth. Big thanks to Hugo, Evan, Greg and the entire team for the warm welcome. 🏆⚽️CON TODA!” |
Steven Wolfe Pereira |
Chief Executive Officer | Alpha & Co. | “I’m happy to share that I’m starting a new position as Chief Executive Officer at Alpha & Co.!” |
Thatiana Diaz |
Editor-in-Chief | HipLatina.com | “I’m thrilled to continue my journey of empowering Latine brands and voices within the media,” Diaz shared. “From launching People Chica at People Magazine in 2017 to Somos, Refinery29’s Latinx sub-brand, in 2020, and now leading Remezcla and HipLatina, I’m passionate about ensuring that Latine media brands not only survive but thrive and expand. The future of HipLatina is so exciting because it represents the next step in this ongoing mission to amplify and elevate our community’s stories.” |
