Among this week’s noteworthy appointments, Peter Lebron has taken on the role of Director of Audio at Hearts & Science. With over 15 years of experience in media buying and planning across terrestrial radio, digital streaming, and podcasts, Lebron brings deep expertise in digital audio measurement and programmatic audio. He is expected to strengthen the agency’s capabilities in pixel-based tracking and audio innovation. Meanwhile, Alex Loza has been promoted to Vice President of Digital Sales, West Coast, at TelevisaUnivision. Previously Senior Director of Digital Sales, Loza is known for his strategic leadership and growth-focused mindset, with a strong emphasis on influencer marketing and multi-platform development. His new role positions him to deepen the company’s digital impact on the West Coast. In the world of sports marketing, Terry Tsouratakis has been promoted to Vice President of Corporate Partnerships at Los Angeles Football Club (LAFC).In this role, he will oversee brand collaborations and partnership development for one of Major League Soccer’s most dynamic franchises.
As companies evolve through acquisitions and strategic partnerships, executives advance in their careers, assuming new roles and taking on additional challenges. Portada is here to tell you about it.
New Appointments at Hearts & Science, TelevisaUnivision and Los Angeles Football Club
| Name | Position and Company | Statements/Description |
Peter Lebron |
Director, Audio at Hearts & Science | “Audio media specialist with over 15+ years of media buying, supervising, and planning experience in both national and local terrestrial audio, digital streaming audio, and podcasts. Specialization in digital audio pixel-based measurement (podcasting and streaming), as well as programmatic audio. Strong work ethic and very reliable.” (Linkedin) |
Alex Loza |
VP Digital Sales West Coast at TelevisaUnivision | “As Senior Director of Digital Sales at TelevisaUnivision, my leadership is defined by a strategic approach to fostering growth across multiple platforms. My role involves driving results through innovative problem-solving and influencer marketing, key competencies developed and honed over recent years in the digital sales arena.” (Linkedin) |
Terry Tsouratakis |
Vice President of Corporate Partnerships at Los Angeles Football Club | “I’m happy to share that I’m starting a new position as Vice President of Corporate Partnerships at Los Angeles Football Club (LAFC)!” |
Check out: How Don Julio Approaches the 2026 Men’s FIFA World Cup Opportunity in the U.S. and Mexico
