Among this week’s notable appointments, Guto Andrade has joined Verizon as Vice President of Creative, where he will collaborate closely with SVP of Creative and Brand Design Ricardo Aspiazu and CMO Leslie Berland. Bringing over 18 years of global experience, Andrade previously led creative efforts at agency 1992 and worked with major brands like Amazon, Coca-Cola, and Sony. He is celebrated for his storytelling skills, brand transformation projects, and the execution of hundreds of 360º campaigns worldwide. Meanwhile, Juan Chouza has been named Digital Sales Manager at Estrella MediaCo. With a deep-rooted passion for multicultural marketing, Chouza expressed enthusiasm about returning to sales and contributing to impactful work in Hispanic media alongside Brian Fisher and Rogerio Alves. Additionally, Joaquín Escoto has assumed the role of Team Lead Americas, Partnerships at FIFA. A multilingual executive, Escoto brings vast experience in sponsorships, brand marketing, and event management, reinforcing FIFA’s commitment to strategic partnerships across the region.
As companies evolve through acquisitions and strategic partnerships, executives progress in their careers, taking on new roles and challenges. Portada is here to tell you about it.
Changing Places: New Appointments at FIFA, MediaCo and Verizon
| Name | Position and Company | Statements/Description |
Guto Andrade |
VP of Creative at Verizon | Guto will be working closely with SVP Creative and Brand Design, Ricardo Aspiazu, as well as Leslie Berland, CMO of Verizon. Andrade joins Verizon from independent creative agency 1992, where he served as Head of Creative. A seasoned storyteller and brand builder, Andrade brings over 18 years of global experience spanning tech, media, and culture. Throughout his career, Guto has worked with renowned global brands, including Amazon, Motorola, Sony, Under Armour, and Coca-Cola. He also spearheaded the designing of stores on five continents, led the rebranding of three of the world’s most valuable brands, and developed hundreds of 360º campaigns. |
Juan Chouza |
Digital Sales Manager at Estrella MediaCo | “As many of you know, Multicultural marketing has always been close to my heart — so I’m thrilled to share that I’ve stepped into a new role as Digital Sales Manager at Estrella MediaCo. I’m back in sales and excited to be part of a team doing meaningful work in the Hispanic media space working alongside Brian Fisher and Rogerio Alves.” |
Joaquín Escoto |
Team Lead Americas, Partnerships at FIFA | A multilingual sports marketing executive with expertise in business development, event management, sponsorships, consulting, and brand marketing. Adept at delivering results and fostering innovation, with a history of building strong relationships and achieving success in competitive industries. (LinkedIn) |
Check out: Verizon’s Nick Kelly on the FIFA World Cup Opportunity and the Steps Ahead
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