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CHANGING PLACES: Michael Vinales, Freddy Rolón …

People change positions, get promoted or move to other companies. Portada is here to tell you about it.


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

227d1deMH Media, a division of the Miami Herald Media Company (MHMC), has announced the appointment of Michael Vinales as Hispanic Marketing Specialist.  His role will be instrumental in positioning MHMC’s Hispanic print and digital media – including el Nuevo Herald,,ñol and – as South Florida’s most dynamic Hispanic marketing solutions to local, regional and national ad agencies and clients. Michael offers extensive experience in Hispanic marketing.  He has worked with leading Spanish-language media companies such as La Opinion, Univision and Hispanic Business.


MM_Facebookv3_400x400MediaMath is migrating to regional P&Ls, which the company leadership claims will give units in North America, Latin America, EMEA, and APAC “more autonomy and dedicated resources.” As a result of these changes, the company undertook a small round of layoffs 10 days ago. The company declined to specify exactly how many were let go, but said cuts expressed as a percentage of total headcount were in the “low-to-mid single digits.”



unnamedESPN has appointed Freddy Rolón vice president and general manager of ESPN Deportes, the Spanish-language sports brand dedicated to providing sports to the U.S. Hispanic sports fan via tv, online, print, radio and mobile. He will report to Russell Wolff, executive vice president and managing director of ESPN International.In his new role, Rolón will oversee all aspects of the ESPN Deportes business including ESPN Deportes television. He will work closely with Traug Keller, senior vice president of ESPN Audio, on the ESPN Deportes Radio business. Rolon will also work closely with Gerardo Casanova, vice president and general manager, ESPN Latin America North (Mexico and Central America). The two will collaborate on key areas of the business including audience and content development.Rolón joined ESPN in 2004.He has held the position of vice president of ESPN Deportes programming and business initiatives since 2011.

descargaCasanova joined ESPN 2005 as the company’s first-ever general manager in Mexico and was then promoted to vice president and general manager of ESPN Latin America North. Prior to ESPN, he served as director of International Business for Grupo Televisa and held several positions with Mexico’s Ministry of Economics, including Chief Advisor to the Undersecretary of Economics.



descarga (2)The Publicis Groupe-owned business DigitasLBi has promoted Laurent Ezekiel to managing director of its New York and Atlanta offices, with a remit to drive growth and development in those locations. He will report to both DigitasLBi global chief executive Luke Taylor and North America CEO Tony Weisman. Ezekiel will also continue to oversee DigitasLBi’s relationships with clients including GSK, Unilever and Shangri-La Hotels and Resorts.


descarga (1)Ezekiel will succeed Joanne Zaiac, who was elevated to the newly created position of North America chief operating officer.






baba-schetty-hed-2013_0In addition, Baba Shetty is leaving his post as global chief media officer at DigitalsLBi to start his own research and advisory company. Shetty spent three years at Digitas. Prior to that he was CEO of The Daily Beast, chief media officer at Hill Holliday, managing director at Fallon and research director at Forrester Research.


descarga (3)Telemundo 40 Río Grande Valley / KTLM has announced that Martha Alicia López has been named Video Journalist for Noticias Telemundo 40, which airs weekdays at 4:30 PM, 5 PM and 10 PM. López joins Telemundo 40 after working as a reporter at RCommunications Radio and Television in McAllen, Texas and at various radio stations, including La Pura Raza Radio in Columbus Ohio and Univision Radio in McAllen, Texas. She earned a bachelor’s degree in Communications from the Universidad de Matamoros in Mexico.


Pam_ZuckerCES09Pam Zucker is leaving MediaVest after 27 years, according to a report in Variety. Zucker had held such titles as president of marketplace ignition and innovation and oversaw spending of the Procter & Gamble account. P&G recently announced it is moving its media account to another agency. Zucker is the sister of CNN Worldwide president Jeff Zucker.

Horowitz Research has appointed Mariana Diaz-Wionczek as new Senior Director of Research and Strategy and Claire Dinaso as Senior Director of Research, HispanicAd reports.

descarga (4)Diaz-Wionczek joins Horowitz’s senior team in directing projects for their clients in the television, digital, and mobile space. She will work closely with Adriana Waterston, SVP of Insights and Strategy.Diaz-Wionczek previously served as Head of Education and Research for Nickelodeon’s Dora the Explorer brands.





ClairesPictureDinaso will take a role in leading Horowitz’s quantitative custom research for clients in Horowitz’s growing library of syndicated studies and reports. Dinaso comes to Horowitz with nearly twenty years of research experience, including a long tenure as Vice President of Research at Moskowitz Jacobs.


Advertising agency Alma has appointed two new vice presidents to their executive team:

0befc4fBeatriz Del Amo will lead the agency’s McDonald’s brand and develop new partnerships as VP Group Account Director.




3aa3a6bMichael Sotelo is now VP of Digital for Alma; he was previously Head of U.S. Multicultural Marketing for Facebook.




descarga (5)Cycling brand Peloton has hired marketing veteran Lori Marcus to expand its global reach. Marcus will take over as the startup new CMO.


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