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CHANGING PLACES: Jorge L. Calvo, Regina Vertiz, Layla Caballero …

People change positions, get promoted or move to other companies. Portada is here to tell you about it.


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

5718e862e3d86.imageJorge L. Calvo joins the Fútbol de Primera team as Director of Sales, bringing more than 20 years of experience in Hispanic media sales, marketing, linear broadcast, digital and NTR sales. Calvo will oversee the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of Mexican National Team. Prior to joining FDP, Calvo spent more than 20 years at Telemundo selling and leading sales teams in TV, Digital as well as other emerging platforms. “I’m excited to be joining Futbol de Primera, the leading Futbol Radio Network serving the US Hispanic Community for more than 30 years, with Top notch sports properties as well as the best Talent associated with the game of soccer.

AAEAAQAAAAAAAAXGAAAAJGM2N2U2MWE5LTc2YTQtNGUxMi05OTY4LTI3ZTIwYzA0NmE5ZARegina Vertiz has been appointed Engagement Manager at Globant, based in Miami. Vertiz previously led the multicultural and media strategy team at Skyword.




The Houston Chronicle has announced a round of layoffs at Spanish-language publication La Voz effective May 1, media moves reported.

descarga SUpmPGw4_400x400Olivia Tallet and David Dorantes are among the four people who are losing their jobs. Germán Fernández Moores will remain on board to run the free publication, which will continue to be printed and delivered twice a week.




AAEAAQAAAAAAAAjZAAAAJDI4ODMzNTQxLTdmMzQtNGVhNC1iNTM4LWQwMWE5YWEwNjgwYQAzteca America has named Layla Caballero general manager, in charge of its stations in Miami and Tampa. Caballero was previously director of digital, classified and outside sales at Americas Multimedia.





descarga Three Initiative executives are joining Canvas Worldwide, the joint venture media agency formed last year by Horizon Media and Innocean Worldwide:




images After 7 years at Initiave, Amy Ginsberg joins Canvas Worldwide as EVP, chief investment officer to help lead television, digital, print and local activation strategies; monetize client investments and develop strategic multiplatform media deals.Ginsberg will be based out of Canvas’ New York office.






Mark-Brown-Headshot-2.jpgMark Brown has been hired as EVP, chief strategy officer at Canvas Worldwide based out of the agency’s Los Angeles office. Brown will oversee all investment and strategy efforts for Hyundai Motor America and Kia Motors America business. He was managing director at Initiative.




gregGreg Johns joins Canvas Worldwide as EVP, chief digital officer to oversee all digital strategy across the agency’s digital teams. He will be based out of the agency’s Los Angeles office. He formerly served as Intiative’s SVP, senior director of digital strategy.



The three executives join Y.S. Seo on Canvas’ senior leadership team. She is shifting from CEO of Innocean Worldwide Canada to become EVP/chief operating officer, Canvas Worldwide. Seo will oversee all on-going business operations and ensure that the agency’s business infrastructure runs efficiently as it grows beyond its two main offices in New York and Los Angeles, and regional offices in Atlanta, Chicago and Dallas.The four executives will report to media veteran Paul Woolmington, who was tapped as CEO of Canvas Worldwide in January.The firm’s charter clients are the sibling automotive brands Hyundai and Kia, two brands that spend about US$700 million annually on ads in the U.S.


356244Avon announced the appointment of J. Scott White as Chief Executive Officer. Mr. White will join the company effective April 25, 2016.Mr. White joins New Avon following its recent separation from Avon Products, Inc. and sale of majority ownership to Cerberus Capital Management, L.P. He will work closely with the New Avon and Cerberus teams to lead a transformation of the North American business through significant improvement in the Representative and consumer experience, reinvigoration of the iconic Avon brand, and a rigorous focus on operational excellence.Mr. White joins New Avon from Abbott Laboratories, where he most recently served as President of Abbott Nutrition International.

AAEAAQAAAAAAAATuAAAAJGFhNWYyMjA5LTdhNmYtNGU3OS04NjZlLTlhOTVmZGJiNGQyOQPMK•BNC has announced its new multicultural practice, VOCES. The agency has appointed industry veteran Willy Villarreal as Vice President to lead the new business unit.VOCES will have bi-coastal reach across PMK•BNC’s Los Angeles and New York City offices, with multicultural core competencies including: brand marketing and communications, content marketing, influencer marketing, Hispanic entertainment marketing, corporate communications, diversity & inclusion, research and cultural insights.



0d66c01Kevin Wertz, Campbell Ewald President, has also become CEO succeeding Jim Palmer, who was fired by parent company Interpublic Group in January.Mr. Wertz will assume the CEO role immediately. Mr. Wertz joined Campbell Ewald in 2007.





descarga (1)In addition, Campbell Ewald has named Jo Shoesmith chief creative officer, effective immediately. Ms. Shoesmith, the first female chief creative officer in Campbell Ewald’s 105-year history.She succeeds Chief Creative Officer Mark Simon, who has been with the shop for 16 years. She will report to Mr. Wertz and manage creative across all Campbell Ewald offices.Ms. Shoesmith joined the agency last year from Leo Burnett Chicago.



daviessue-photo-170615-1United Way of New York City (UWNYC),  the nonprofit organization that has been a trusted partner to government, corporations, foundations and community-based organizations serving low-income New Yorkers, has announced the appointment of Sue Davies as SVP & Chief Development Officer. Reporting to Sheena Wright, President & Chief Executive Officer, and as a member of the Executive Leadership Team, Davies will serve a key role in UWNYC’s goal of increasing individual and major gifts as well as corporate, foundation and government engagement. Among other things, she will contribute to the implementation of strategies that will realize the giving potential of workplace campaigns, corporations, foundations, government and individual donors.Prior to joining United Way of New York City, Sue served as the Associate Vice President for Development at Montclair State University.


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