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Viacom International Media Networks has appointed Pierluigi Gazzolo as President of its Americas division, giving him responsibility for its operations across Latin America, Canada and the US Hispanic market (Tr3s). In addition to his role as Chief Operating Officer (COO) of VIMN, Gazzolo will move from New York to Miami to take up the Americas role on a dedicated basis reporting to VIMN President and CEO, Bob Bakish.In his new role, Gazzolo will provide leadership for one of VIMN’s most important business divisions, spanning operations in markets across the Americas division including Argentina, Brazil, Colombia, Mexico, Canada and US Hispanic (Tr3s). He will oversee the ongoing expansion of VIMN’s portfolio of TV channels, including the Paramount Channel launch in the region. In addition, Gazzolo will retain his role as the Nickelodeon brand lead for all markets outside of the U.S.Prior to this new Americas’ role, Gazzolo served as VIMN’s Chief Operating Officer since January 2011. Previously, Gazzolo was COO of MTV Networks International (MTVNI).Gazzolo holds a bachelor’s degree in Communications from Florida International University, where he was honored as Alumni of the Year in 2011.
Francisco Garcia has been appointed Manager, Platform Solutions- Latin America at MediaMath. Garcia previously worked as Digital Media Director: LAtAm & US Hispanic at Publicitas.
Alexander Sanchez has been named chief operations officer of Goodwill Industries International, effective immediately. Sanchez will oversee Goodwill Industries International’s core services and business areas, including finance, IT, legal/contracting operations, member relations and mission advancement. He was most recently the chief of staff to the Mayor of Baltimore. Prior to that, he served as the Maryland Secretary of Labor, Licensing and Regulation.Sanchez earned his bachelor’s degree from Boston College and a master’s from the University of Pennsylvania in government administration. He also earned a law degree from the University of Michigan Law School.
Adolfo Flores is leaving his osition as reporter at Los Angeles Times to start a new job as Latino issues reporter for BuzzFeed News,effective November 17. He’ll be based in Los Angeles.Adolfo had been with the LAT for the past two years, most recently covering Orange County. He was previously a reporter for thePasadena Sun and the Pasadena Star News.
Kate Del Castillo will star in Telemundo’s “Dueños del Paraíso,” in an effort to secure ratings.Kate previously starred in the hugely popular “La Reina Del Sur,” which became the highest rated program in Telemundo’s history, averaging nearly 4.2 million total viewers and over 2.8 million adults 18-49, according to Nielsen.Kate once again will star as a powerful drug trafficker in the network’s upcoming super series “Dueños del Paraiso,” scheduled to premiere in early 2015.To promote the new novela, Telemundo launched a multi-platform campaign in partnership with Facebook offering a first-look preview of the super series available exclusively onFacebook.com/DuenosParaiso.
Chris Kuist has been appointed VicePresident of insights and innovation at The Weather Company. He will be responsible for developing a cross-platform insights program to support the advertising side of the company. He will also play a role in translating consumer insights and marketplace intelligence. Based in New York, he will report to Indira Venkat, senior VP, strategic research. He was most recently senior director of the strategic insights and research group at Viacom Media Networks. Prior to that he was director of digital ad sales research at VMN.
Zein Abdalla is leaving his post as president of PepsiCo on Dec. 31. Abdalla has been part of the company since 1995 and was named president in 2012. Prior to PepsiCo., he worked in assorted positions at Mars Inc.
Carlos Musquez has been appointed to the position of Executive Creative Director at ELA, a full-service advertising and marketing agency. Musquez will be responsible for leading the creative and strategy for all of ELA’s accounts. Musquez comes to ELA from Irvine-based Alcone Marketing Group, a subsidiary of Omnicom Group, where he worked for 17 years,the last nine as VP, creative director. He has worked withseveral brands like Lottery, Warner Music Group, Nestle, Logitech, LG Mobile, eBay, SONY, and Coca-Cola.
Carlos Perez has been named COO of of SiempreTax+, Liberty Tax, Inc national tax preparation brand focused on the Hispanic community.
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