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Changing Places: New Appointments at PetMed Express, Lopez Negrete Communications, and Raptive!

Carla Dodds joins PetMed Express as Chief Marketing Officer. Read more about other key appointments!


Carla Dodds has been appointed as the new Chief Marketing Officer at PetMed Express, Inc., where she is eager to drive growth by leveraging the company’s brand and unique platform. Ana Crandell has taken on the Vice President of Media Services role at Lopez Negrete Communications, bringing her extensive experience in managing marketing budgets exceeding $200 million across various categories on both national and local levels, including traditional and digital media. Dana Storm Santiago is now the Vice President of Inclusive Partnerships at Raptive, aligning with the company’s mission to democratize media and support underrepresented content creators, reflecting her lifelong dedication to equity and inclusion.

Join us as we unravel the narratives behind these shifts and explore the motivations driving them forward. As companies evolve through acquisitions and strategic partnerships, executives progress in their careers, taking on new roles and challenges. Portada is here to keep you informed about these transformations.

Discover the New Appointments at PetMed Express, Lopez Negrete Communications, and Raptive!


Carla Dodds

New Chief Marketing OfficerPetMed Express, Inc.“It’s an exciting time to join PetMeds as we harness the combined power of our brands and unique platform to accelerate growth”.

Ana Crandell

Vice President of Media ServicesLopez Negrete Communications“My passion lies in leading and managing teams to establish and evolve marketing efforts for brands and consumer audiences.”

Dana Storm Santiago

Vice President of Inclusive PartnershipsRaptiveRaptive’s dedication to democratizing media and empowering underrepresented content creators aligns with my career-long commitment to equity and inclusion.

Don’t forget to read: Barú Advertising’s Elizabeth Barrutia on ‘Brand-Formance’ and the Hispanic E-Commerce Opportunity

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