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Changing Places: Alexandre Hohagen, Christian Martinez, Cynthia Riddell , Silvia Garcia…


People change positions, get promoted or move to other companies. Portada is here to tell you about it.


Christian Martinez and Alexandre Hohagen
Christian Martinez and Alexandre Hohagen

Alexandre Hohagen
, Vice President Facebook Latin America, has moved to Miami to assume the additional responsibility for U.S. Hispanic. Christian Martinez, previously Vice President of Network and Interactive Sales at Univision, joined Facebook to help run ad sales for the U.S. Hispanic market and will also be based in Miami.

Cynthia Riddell is the new Northeast Account Executive at San Francisco based Alcance Media Group. Cynthia joins AlcanceMG from Condé Nast publications where she served as an Advertising Associate and as Editor of The Avant Gardist. A graduate of McLaren School of Management and Professional Studies at University of San Francisco, Cynthia is excited to push digital opportunities in the Hispanic market.

Jorge Granier has joined GOTV as CEO, and will help expand the Spanish language digital entertainment company’s content footprint across an array of platforms.In addition to his new post at GOTV, Granier will continue to serve as managing director of RCTV International.GOTV currently boasts distribution partnerships with streaming sites including Netflix, Hulu, Amazon and YouTube, and provides these platforms with Spanish language entertainment to over 50 million Hispanics in the U.S. and beyond. GOTV’s content deal with Hulu includes the addition of over four thousand hours of content over the next few months, and the company’s Netflix pact includes digital distribution of content across Latin America. GOTV’s content partners include Electus, LatinWE and RCTV.

beIN SPORT announced the appointment of Antonio Briceño as deputy managing director of beIN SPORT for North America. In his new position, Briceño will oversee operations, production, marketing, sales and distribution efforts for beIN SPORT and beIN SPORT en Español, as well as for the authenticated-streaming service beIN SPORT PLAY.“Antonio brings a level of understanding and know-how to beIN SPORT that resonates with our audience and our affiliates, helping us become one of the fastest-growing sports networks in the U.S.,” said Yousef Al-Obaidly, managing director of beIN SPORT. “He consistently has exceeded expectations and has built a dynamic, creative and results-driven network team.”

Silvia Garcia  was named vice president of Media Planning and Multiplatform Strategy, Univision Communications, Inc. In this new role, Garcia will drive media planning for over $500 million worth of inventory across Univision’s on-air platforms on broadcast and Cable. Based in Miami, Garcia will also work closely with other divisions to build out media planning and strategy in support of Univision’s digital, radio, local and empowerment platforms.

Jeremy Hlavacek was named to the newly created position of VP, programmatic at The Weather Company. He will oversee all of Weather’s programmatic sales efforts and operations. He will transition from his current role as VP of operations and strategic partnerships at the WeatherFX team at The Weather Company. In his new role, he will report to Jeremy Steinberg, senior VP, digital ad sales at Weather. Hlavacek joined The Weather Company earlier this year from Varick Media Management, where he was VP of strategy and business operations.

Lars Bastholm was named global chief creative officer at digital agency Rosetta. He was most recently chief creative officer at Cheil USA, a post he left in November 2012. Prior to that he held creative posts at Ogilvy and AKQA.

Juan Carlos SosaCisneros Media, the corporate division that encompasses the Cisneros’ media and entertainment businesses, announced the appointment of Juan Carlos Sosa as Executive Vice President of Operations of Venevision Studios, which incorporates all of the company’s production units. Sosa will report directly to Cisneros Media President Jonathan Blum. Among his responsibilities, Juan Carlos will administrate the state-of-the-art production studios, located in Medley, Florida, and supervise all production operations to optimize the utilization of its resources. In addition, he will spearhead the standardization of the production process by Cisneros’ Media companies in United States and Venezuela. Along with Blum, he will also manage the relationships with broadcasters and networks .
GroupM’s MediaCom unit named James Morris the first global head of its burgeoning content marketing practice, the aptly named MediaCom Beyond Advertising.Morris, who previously was head of the unit’s operations in the EMEA region, will oversee an organization of 435 content marketing execs operating in 42 countries for such brands ad Volkswagen, Procter & Gamble, Sony, Universal Music and Shell.Morris, who is based in London,  joined the unit in January 2011 from U.K. production company TwoFour, where he was director of digital strategy and content. Concurrent with Morris’ appointment, MediaCom said MBA’s regional and international leadership team will be composed of: Palle Diederichsen (EMEA), Mark Fortner (head of innovation, MBA U.S.), Lizzie Nolan (APAC), Dan Brown (LATAM), Ortensia Castagno and Tom Curtis (U.K. and international), and Paul Chard (Global Content Officer).

 13th Floor Studios announced that Sue De Lopez has joined the team as Chief Marketing Officer. De Lopez will focus on promoting 13th Floor Studios Content Marketing Solutions to US Hispanic and Latin American markets.

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