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Changing Places: A.Victoria Rivas-Vázquez, Cristina Schwarz, Max Ramirez, Nuno Teles


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

TelemundoTelemundo Media appointed A.Victoria Rivas-Vázquez as Noticias Telemundo Bureau Chief in Washington DC. Rivas-Vázquez will report to Noticias Telemundo Senior Vice President, Sylvia Rosabal.In her new role, she will direct the editorial and news production teams as well as managing Noticias Telemundo’s operations in the nation’s capital and surrounding region.Victoria has more than 20 years of experience in television journalism, strategic communications and public opinion analysis in both the private and public sectors. She has worked for the US Environmental Protection Agency, the US Department of Health and Human Services, the US Department of the State and the White House, where she was Assistant Press Secretary during President Clinton’s first term.

Cristina Schwarz has been named president and general manager at WNJU in Fort Lee, New Jersey. She previously worked as vice president for Univision Cable Networks (TVSpy).

max rodriguezSpanish Broadcasting System Inc. (SBS) has promoted Max Ramirez to Vice President, Digital Media Sales of SBS Interactive. In his new role, Max will oversee the national digital sales team and provide solutions to national advertising agencies and local clients. Ramirez will be based out of Los Angeles, California and will report to Jesus Lara, EVP of Digital Media of SBS Interactive.Max has over 15 years’ experience of media sales, and has an exhaustive knowledge of digital media including display, video and mobile among others. He has held senior sales roles for companies such as Batanga Media, ImpreMedia, MTV and Katz Media Group. He has led US Hispanic marketing initiatives for advertisers in auto, entertainment, sports and theater areas.Ramirez was born in New York. He has earned his MBA from Dowling in Long Island, NY and his BBA from Berkeley College. He currently resides in Huntington Beach, California with his family.

Nuno TelesNuno Teles was promoted to chief marketing officer at Heineken USA. He was most recently chief marketing officer for Heineken Brazil. Prior to that he held assorted marketing executive positions with the beer-maker. He began his career at Unilever, where he spent eight years in a variety of roles across Europe. Teles replaces Lesya Lysyj who last fall was named president of Weight Watchers North America.



Coleman Breland was promoted to president of Turner Network Sales, the sales and marketing distribution unit of Turner Broadcasting.He was most recently chief operating officer of TNS. He will continue to oversee all affiliate sales, marketing, promotion, interactive television and new technology business development for Turner’s 10 networks. He is responsible for overseeing Turner’s distribution deals for its domestic cable television networks. He will continue to report to David Levy, president of Turner.

Satya Nadella was promoted to chief executive officer of Microsoft.He was previously executive VP of Microsoft’s Cloud and Enterprise group. He succeeds Steve Ballmer who is retiring, and will become only the third CEO of the company.

Read prior Changing Places weekly editions.

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