Discovery Buys Stake in Batanga Media
What: Discovery Communications announced an investment in and strategic partnership with digital media company Batanga Media. Why it matters: This is the first investment of
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What: Discovery Communications announced an investment in and strategic partnership with digital media company Batanga Media. Why it matters: This is the first investment of
Olympusat will be introducing a new channel called Aplauso by the beginning of 2017. The new Spanish-language entertainment channel will be broadcast via linear TV through Spanish-language cable network partners Tom Mohler, CEO of Olympusat, tells Portada in an exclusive interview. The launch adds a content asset which Olympusat will be selling advertising into in 2017. Aplauso is expected to reach 20-25 million Hispanics by the end of 2017. Initially the new channel will be broadcast in the Los Angeles, Miami and Chicago markets.
Innovid, a video marketing platform for advertisers to engage consumers across all screens and channels, announced the launch of its Marketing Cloud Suite, an omni-channel marketing cloud integrations for video with Adobe, IBM, and Oracle.
According to Ooyala’s Q3 Video Index, sports viewing in Europe is becoming a mobile experience, even more so than in the U.S. According to the new report there also has been a substantial growth in consumption of mid (over 5 minutes length) and long form content.
Download our 2017 Online Video Marketing Guide. The Guide provides intelligence, forecasts and dissects key trends by key brand marketing, agency and media executives who are shaping the video marketing space.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Video experience pioneer Accedo and Digiflare announced a merger to create the world’s leading video experience company.Michael Lantz will be CEO of the merged company, which will remain under the Accedo brand, while Fredrik Andersson(photo), David George and Mano Kulasingam will all take on senior leadership positions within the merged organisation.
Which are the preferred video platforms by Hispanic residents of the United States? What types of content do they prefer? How do they establish their consumption priorities when it comes to media? The answers to those questions and more, according to those questions and more, according to comScore’s August 2016 rankings.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Branded video content and its amplification over social media lies at the very heart of successful marketing to the millennial population. Social video is at the center of the VIX and REI Partnership. Vix, a recently introduced Batanga Media property and REI, the specialty outdoor retailer are partnering for the production and distribution of a branded video campaign in three key markets. 5 things you need to know. (Partner Message).
Point of views by Cynthia Evans, Director, Director, Insights and Thought Leadership at GroupM Latin America, Rosanna Saenz, Digital Director, Mindshare Latin America and Martín Carniglia, Data – Insights Director at Havas Media.
What are the main challenges when it comes to increase Hispanic video marketing budgets? This question was asked to major ad buyers from MediaVest, Horizon, Publicis Media and Dunkin’ Brands in a piece included in our just released 52 page 2017 Video Marketing Guide (Free Download).
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Portada, the leading Source on cross-cultural marketing, www.portada-online.com, is today publishing the 2017 Online Video Marketing Guide. The Guide provides intelligence, forecasts and dissects key trends by key brand marketing, agency and media executives who are shaping the video marketing space.
A special 52-page publication by Portada’s editorial team.
FREE! Just fill out the form below to download
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Much must change in order for agencies to truly embrace the alternatives to “juggernauts” Facebook and YouTube.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
During the Mexico Forum on Advertising and Media, organized by Portada in Mexico City on October 11, Omar Medina, CEO of Plasmodia, Jorge Munguía, country talent manager for México at ZoominTV, Raul Aguilar, CEO of Nurun and José Antonio Viesca Muriel, CCO of Zoomin.TV discussed the most relevant trends that they are observing in digital marketing.