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Video Marketing

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Facebook recently agreed to an audit of the information it provides to marketers and announced new and improved measurement tools for reachability. While the announcement was welcome in the industry, it seemed overdue to some. Just how much it will impact media plans across the board is yet to be seen. What executives at Walton Isaacson, Zubi Advertising and MBMG Media Group have to say.

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Olympusat will be introducing a new channel called Aplauso by the beginning of 2017. The new Spanish-language entertainment channel will be broadcast via linear TV through Spanish-language cable network partners Tom Mohler, CEO of Olympusat, tells Portada in an exclusive interview. The launch adds a content asset which Olympusat will be selling advertising into in 2017. Aplauso is expected to reach 20-25 million Hispanics by the end of 2017. Initially the new channel will be broadcast in the Los Angeles, Miami and Chicago markets.

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