Simulmedia and LiveRamp Partner to Enable First-Party Data Activation on TV
What: Simulmedia and LiveRamp™, an Acxiom® company, have closed an strategic partnership enabling marketers to activate their first-party or CRM data on national TV. Why it
What: Simulmedia and LiveRamp™, an Acxiom® company, have closed an strategic partnership enabling marketers to activate their first-party or CRM data on national TV. Why it
In this regular feature we look at the most watched soccer matches from the past weekend.
Take a quick look at the sports events that people watched over the past weekend in this new regular weekly feature!
Batanga Media announces a full rebrand, changing its corporate name and identity to Vix.
Which are the most popular video platforms among U.S.-Hispanics? What type of content do they prefer? What is their order of priorities? We give you the answers to these questions according to comScore’s December 2016 report.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
José Luis Higuera, CEO of Club Guadalajara, announced that his team would not return to television, neither open nor cable.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Facebook recently agreed to an audit of the information it provides to marketers and announced new and improved measurement tools for reachability. While the announcement was welcome in the industry, it seemed overdue to some. Just how much it will impact media plans across the board is yet to be seen. What executives at Walton Isaacson, Zubi Advertising and MBMG Media Group have to say.
Tinder announced an agreement to acquire Snapchat-style video startup Wheel.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
IPG Mediabrands’ MAGNA has closed an industry-first strategic partnership with Roku, Inc. to deliver targeted advertising to OTT audiences.Partnering with Roku builds on these efforts, enabling MAGNA clients to reach viewers who have shifted their TV consumption to OTT.
Major League Baseball (MLB) and mitú announced their new “Always-On” content campaign designed to deliver unique MLB content to multicultural youth. Unique collaboration celebrates the individuality, heritage and diversity of MLB players and fans, beginning in February.
Video took off last year and in 2017 is expected to be used as a content platform that drives customer campaigns, content and even product sales.That is why Facebook does not want to stay behind, and is taking an active role in video advertising.
A summary of the most exciting recent news in online video and ad-tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this
As video marketing takes over a very substantial part of the overall (digital) marketing space, we spoke with Stephen Brooks, EVP and GM, VidaPrimo; Rich Hull, Executive Chairman Pongalo and Peter Naylor, SVP Ad Sales at Hulu about both the OTT subscription and ad-monetization market.
Here is what Portada is planning for 2017 in order to meet the growing demand of our audience in traditional and new content areas. Below the exciting expansion we are planning with our valued partners.
Hulu is consolidating its media planning and buying under Universal McCann.Razorfish and Zenith were the incumbents.