Video Marketing

Marketers Cautiously Optimistic After Facebook Announces Third-Party Auditing, New Measurement Tools

Facebook recently agreed to an audit of the information it provides to marketers and announced new and improved measurement tools for reachability. While the announcement was welcome in the industry, it seemed overdue to some. Just how much it will impact media plans across the board is yet to be seen. What executives at Walton Isaacson, Zubi Advertising and MBMG Media Group have to say.


Discovery Buys Stake in Batanga Media

What: Discovery Communications announced an investment in and strategic partnership with digital media company Batanga Media. Why it matters: This is the first investment of a major media company in Batanga Media. Discovery will now provide Batanga Media consumers with short-form video. Discovery will also gain access to Batanga’s’ millennial audience in the U.S. Hispanic […]


Olympusat Launches Entertainment Channel Aplauso, Readies Ad Sales Operation

Olympusat will be introducing a new channel called Aplauso by the beginning of 2017. The new Spanish-language entertainment channel will be broadcast via linear TV through Spanish-language cable network partners Tom Mohler, CEO of Olympusat, tells Portada in an exclusive interview. The launch adds a content asset which Olympusat will be selling advertising into in 2017. Aplauso is expected to reach 20-25 million Hispanics by the end of 2017. Initially the new channel will be broadcast in the Los Angeles, Miami and Chicago markets.


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.