Video Marketing

VidaPrimo Expands Onto Roku and Amazon Fire Platforms

What: Latin Music video network VidaPrimo has reached a distribution agreement onto branded channels with Roku and Amazon Fire, two of the world’s largest digital streaming platforms. Why it matters: The expansion to new platforms is also vital to media buyers that need a vehicle to reach the Latin Millennial audience. Latin Music video network VidaPrimo will distribute its library of […]


WPP Buys Stake in Digital Content Producer 88rising, Strengthens Multicultural Bet

WPP has made an startegic investment in 88rising, Inc. (“88rising”), a US-based producer of digital content catering to the Asian millennial market.The investment completes WPP’s other multicultural investment in companies such as Woven Digital, which creates content for the millennial male market in the US, and Mitú, the digital media company focused on developing content for Latino youth in the US and worldwide.


Fullscreen Research Suggests Gen Z Prefer Social First, Want Branded Content & Praise Influencers

What: Fullscreen’s latest research conducted by Leflein Associates  investigated media preferences and trends of Gen Z and millennials and how both generations significantly differ. Why it matters: Millennials present a higher preference for traditional platforms (including “traditional digital”) than their Gen Z counterparts. Gen Zers are shifting away from text-based online content in particular, in favor of streaming content – […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.