Our ninth annual #PortadaLat Forum took place on June 7 and 8 the Miami Hyatt Regency. Experience the event again through its pictures.
Over the past few weeks, we have been talking to #PortadaLat top speakers about key points in their industries, including marketing strategies, and innovative trends. Check out all of our interviews here!
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
WPP has made an startegic investment in 88rising, Inc. (“88rising”), a US-based producer of digital content catering to the Asian millennial market.The investment completes WPP’s other multicultural investment in companies such as Woven Digital, which creates content for the millennial male market in the US, and Mitú, the digital media company focused on developing content for Latino youth in the US and worldwide.
FOX Sports will be offering the UEFA Champions League final live in virtual reality through
the broadcaster’s VR app. The match will take place this Saturday match between Italian soccer club Juventus and Spain’s Real Madrid.
Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking. When it comes to enjoying video content on the web, it seems that Hispanic consumers choose […]
Telemundo launches its marketing campaign for the FIFA Confederations Cup.
Facebook has unveiled its’ new tool Audience Direct to let media companies and publishers sell ads using Facebook’s data.Audience Direct is a new way for Facebook to help media partners selling their ads directly to advertisers, keeping their own ad tech infrastructure in place.
What: Fullscreen’s latest research conducted by Leflein Associates investigated media preferences and trends of Gen Z and millennials and how both generations significantly differ. Why it matters: Millennials present a higher preference for traditional platforms (including “traditional digital”) than their Gen Z counterparts. Gen Zers are shifting away from text-based online content in particular, in favor of streaming content – […]
Portada interviewed Katie Melenbrink, Public Relations & Marketing Director at Hemisphere Media Group, Inc on the company’s recent investment in REMEZCLA, a media brand targeting the highly coveted Latino Millennial audience.
Google’s online skinny bundle adds new TV networks.
Univision Communications Inc. unveiled its 2017-2018 programming line-up with special attention to soccer, as a strategy to create unique opportunities for marketers to deliver results leveraging viewers’ passion.
NFL content broadcast on Twitter will be sponsored.
According to Accenture, in the past year alone, more than half of online users favored devices other than TV sets for video viewing. Brazilians included.
Video marketing solutions company, NGL Media, held its NewFront in New York City.The company led by CEO & Founder David Chitel is the only Latino and multicultural Millennial video pure play that participated at the Newfronts this year. Its new offerings include two comedy initiatives to be distributed over Mobile, OTT, social and potentially linear distribution channels. The content can be described as “quality funny” targeting today’s digitally connected New Generation Latino and multicultural audience.
PortadaLat has announced the 2017 Video Awards nominees. Voting is open through May 19 to determine the winners of two categories: Top Latin Online Video Campaign and Top Video Creator. Below are the 13 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!
Find out the PortadaLat Nominees for Top Digital Innovator and Top Panregional Marketer, and vote for your favorite. Voting is open through May 19 to determine the winners. Below are the 21 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!
The company launched a live TV beta service to the public with 50 different live and on demand channels, at a price of $39.99 per month.
What: Mobile has captured more than half of all U.S. internet advertising revenue for the first time ever, while total digital ad spend hit a landmark US$72.5 billion in 2016 according to the latest IAB Internet Advertising Revenue Report. Why it matters:While mobile ad revenuesoars to an all-time high of US$36.6 Billion digital video surges to a […]
In its VOD Ad Impression Report for Q1 2017, Canoe Ventures revealed that its VOD Dynamic Ad Insertion technology helped the platform attain 5 billion ad impressions in Q1 alone.