Digital Newfronts start today with Hispanic component
The Digital Newfronts presentations start today in New York City with presentations by media companies including Yahoo, Microsoft Advertising and Yahoo!. Organized by the IAB
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The Digital Newfronts presentations start today in New York City with presentations by media companies including Yahoo, Microsoft Advertising and Yahoo!. Organized by the IAB
A recent MAGNA GLOBAL study forecasts that 43% of total online display advertising will be traded through programmatic mechanisms (or exchanges) in the US by
Yahoo is in talks to acquire a controlling stake in Dailymotion, one of the world’s most popular online video websites, in what would be Yahoo
Univision Communications is officially announcing the launch of UVideos today. UVideos is a bilingual digital network with about 1500 hours of long form programming and
In a new sign that the Hispanic online video advertising market is red hot. Univision is using this week’s upfront presentation to announce it’s U-Videos Digital Network.
In their quest for grabbing a piece of the growing online (video) advertising market, major digital media properties such as Hulu, MSN, AOL, Yahoo and YouTube, participated at the NewFront this year.
One last chance to register to our Latam Summit on June 6-7th in Miami’s Perry South Beach at the special early bird rate. (Expires today COB!). And/or get the special combo rate together with the Latam Pay TV Forum (taking place on June 6th in the morning preceding the Latam Summit).
Some stories the Latin Advertising and Media World is talking about this week.
Hispanic media consumption has a very strong TV component. It makes sense that as Hispanics move towards online and mobile content consumption, videos will play a very important role. According to ComScore data, in June 2011, Spanish primary speakers spent substantially more time (50% more!) than English – primary speakers watching online videos: 1,238 minutes per viewer/month, versus 811 minutes.
Content Farms are all the rage in the media and advertising world.Companies like Demand Media, Answers.com and Yahoo’s Associated Content create thousands of pieces of content per day and are making a big impact on the Web. In fact, these companies are now among the top 30 websites in the U.S. Google and other search engines are important partners of content farms as these companies monetize the traffic that search engines send them through online advertising.
Orange Advertising Network Americas, the advertising sales house, announced today that has incorporated MaximumTV into his network of Premium sites targeting the Hispanic Market in the US.
Engagement data (e.g. time spent online, grew almost 4 times faster than General Market Audience Figures), according to a ComScore report.
How major players are positioning themselves. The important role of movie advertising and a utarget. Fox study. A Portada report.
According to a recent comScore study comparing video advertising viewed online to other media, 15% of U.S. born and 17% of foreign born Hispanics said they pay more attention to online video ads than TV spots
A look at what non-traditional online advertising options are available and what benefits and drawbacks each holds: Homepage Roadblock, Sliding Billboard, Introstitial, Breaking News Sponsorship, Homepage Fixed Placements.
On how companies like JumpTV and sales network Internap sell Hispanic online TV and radio advertising.
Driven by technological advancements and video ad revenue, the medium is coming of age on Hispanic Internet sites.