YuMe and SMG (Starcom MediaVest Group) just published a survey that shows that US Hispanics are an emerging force in digital video interaction. What’s more, results show that US Hispanic device ownership skews higher than the non-Hispanic US audience on a wide range of connected devices. Hispanics also lead the market in multi-tasking and mobile content consumption.
Skyword has acquired Vidaao, a New York City-based video creation platform with a robust freelance video producer community. As a result, the platform and service provider is adding a NYC office to our Boston, Pittsburgh, and Palo Alto locations. The company has also closed an additional US $11 million in growth financing.
Amazon has reached an agreement to acquire Twitch Interactive, Inc., a live video platform for gamers. , for US $970 million beating Google, which was said to had been in talks to acquire the platform in July. Variety first reported news of Google’s interest in May, citing sources claiming it would acquire the streaming video game company for YouTube.
Half of all internet advertising bought by brands is not seen by web users. It is a shocking statistic and the situation is worsening year on year, thanks to the rise of programmatic buying. In 2012 ComScore estimated that 31% of advertising was not seen, this number rose to 54% in 2013.
Google is about to buy game-livestreaming firm Twitch for US $1 billion. Although further terms of the deal were not disclosed, the acquisition will definitely expand Google’s video ad inventory beyond YouTube. The deal underlines the value of live Internet streaming and the rise of competitive gaming as a spectator sport — something that attracts millions of viewers and provides millionaire opportunities for advertisers.
The 2014 World Cup is over, but Soccer Marketing is definitely not. In an interview with Portada, Alfredo Rodriguez, Vice President of Latino Marketing at DISH describes the Direct-based-Broadcast-Satellite Provider’s “Juego Bonito” campaign and explains how the Hispanic themed campaign was “crossed-over” to a Total Market effort. Plus how he measures the efficiency of online video advertising.
IAC/InterActiveCorp, the internet holding company controlled by billionaire Barry Diller, has acquired the dating startup and media assets of This Life Inc.’s HowAboutWe.
The United States Marine Corps wants to engage multicultural Milennials around the 2014 World Cup. This is why it created “The Marines Minute”, a custom integrated solution with several key partners. An in-depth look at the campaign and its key players.
Social networking giant Facebook has agreed to acquire the video ad seller LiveRail , to boost its’ video ad business .Financial terms of the deal were not disclosed,but TechCrunch reported that Facebook paid from US $400 million to US $500 million for LiveRail.
Medula , a company that offers digital advertising and full 360° media solutions for the U.S Hispanic and LatAm markets, has announced the launch of a Spanish Video Network.
The rise of YouTube and its attendant online celebrity millionaires has created new opportunities for venture investors to launch new marketing and advertising platforms.
After surveying around 2,000 Americans ages 18 or older and examining their habits across channels and devices in order to measureviewer engagement with online video and video ads, Adroit Digital (data provider) found that 56 % of all its survey participants are likely to skip online video ads. Furthermore, 46 % said a video ad should be no more than 15 seconds in length.
More and more major clients are embracing programmatic buying and, as importantly, they are keen on keeping the data obtained through their digital buys all to themselves. Mondelez just announced a global online video partnership with TubeMogul (press release) The partnership aims at optimizing Mondelez International’s online video advertising strategy – including media planning, buying and ad serving − using TubeMogul’s software.
How can we reach millennials through online video? This was the overall theme of the panel moderated by Bob Oliva, business development director of Portada, and made up of Jorg Nowak, Head of Latin America and US Hispanics, YuMe; Maximiliano Vaccaro, Director- Digital Media Latin America – Brazil and US Hispanics, Discovery Networks; and Noel Gladstone, VP Research and Consumer Insights, Viacom International Networks.
#PortadaLat has now begun, with the Online Video Forum and a presentation by Portada’s publisher, Marcos Baer, on central points that will be addressed during the LatAm Summit: programmatic buying, online video, the relationship between technology and marketing, as well as content marketing, among other topics.
Portada interviewed Mark Larkin, SVP and General Manager of CNET at CBS Interactive, as part of the #PortadaLat interview series.
Both AOL and Sizmek have revealed their 2014 first quarter revenue. Apparently, eyes are now set on programmatic products, video and mobile as they have driven both companies solid 2014 Q1 revenues.
Rubicon Project, which operates an independent real-time trading platforms for digital advertising, is expanding its international operations into Brazil with the opening of an office in São Paulo.
Extreme Reach, the video platform for integrated TV, digital and mobile video advertising , has bought video ad intelligence company BrandAds based in Emeryville, Calif.The company had already invested US $485 million when it bought DG (now Sizmek’s) TV ads business,which expanded significantly its market share on the TV side.
Blinkx, the the Internet media platform that connects consumers with brands through generated content, has acquired Santa Monica, Calif-based Lyfe Mobile, a 3-year-old startup that offers targeted ads based on users geographic location and other location-based analytics, in an all-cash transaction.