What: Teads, an Outstream video advertising and global monetization platform for publishers, has announced a partnership with Turn, the digital hub for marketers, to provide access to premium
Social net Instagram has succeeded in increasing brands followers significantly.Nike has reached 12 million followers, Victoria’s Secret 10.5 million, GoPro 4.2 million, the NBA 4.9 million and Starbucks 3.7 million after implementing Instagram video on their marketing strategies.40% of the most-shared videos on Instagram are created by brands, not average users.The brands’ successes with Instagram video most probably depends on their marketing budgets.
Through Youtube’s Partner Program, users that generate and upload original content can earn revenue from the ads that appear on their own channel. While this has happened for years already in the U.S., it is a relative novelty in the U.S. Hispanic market and Latin America…and not least in Spain, where Madrid headquartered MCN 2Btube has Pan-Latin ambitions.
Machinima, a multichannel global network focused on fandom and gamer culture, has closed a deal with web video distributor Vimeo on the same week it raised a US $24 million funding round and laid off 13 of its employees, 14% of its full-time staff.
Honda’s "Space for Dreams" campaign encourages parents to help their kids aim for the stars, with heavy use of digital video supported by social media. Honda liked the footage so much that it also hopes to create a 30-second TV spot – and carve out a budget to air it.
YouTube and other social media channels could make TV buys less critical, as Millennial consumers move to over-the-top viewing. Find out why earned views on YouTube help movie marketers gain an effective cost-per-view below that of AdWords campaigns.
Hispanic Online Video Consumption is huge and getting even larger. The executives behind General Mills Hispanic Que Rica Vida (QRV) digital property know it. “Consumers today are spending 40% of their digital time on YouTube. As a digital platform that prides itself on consumer-intimacy, it was a clear next step for QRV to invest more heavily on YouTube”, Natalia Ortega, Media site planner of General Mills tells Portada.
What: Global video advertising platform Teads has announced a US $30 million financing operation preparing for a future IPO.50% was raised from an increase in capital,
An increasing number of traditional off-line properties are leveraging their brand names with online video efforts. This is also definitely the case for Magazine Media. How PEOPLE en Español is using its new online video property La Esquina, according to publisher Monique Manso. 4 key points to know.
Cisneros Interactive, a corporate division that encompasses the Cisneros organization’s digital initiatives, has announced its investment in ITCLICKVIDEO, acquiring a 50 percent stake in the Latin American premium video network .
Still pursuing its’ video strategy, AOL has now bought an Francisco start-up Vidible that’s built technology to simplify the process of syndicating online video.
Michael Froggatt is Principal Research Analyst at Sizmek. In his role, Michael is responsible for providing thought leadership for Sizmek customers as well as the advertising industry as a whole.Through a research conducted by Sizmek, Froggatt brings the latest trends for next Holidays and Christmas, the most important season for advertisers and brands worlwide.
>Yahoo has confirmed it will acquire video ad company BrightRoll for US $640 million in cash, turning the company a big player in the growing online video market. Last month the deal was said to be already in talks.
Blogalicious, a community of multi-cultural digital influencers and publishers, has announced a strategic partnership with mobile software and advertising technology firm PadSquad.
European Media Company RTL Group has acquires video Youtube’s lifestyle network StyleHaul for US$107 million to take control of the company. The deal values StyleHaul at US$151 million.
What: News Corp and RCN owned Spanish-language broadcaster MundoFox is launching MundoFox Videos. The service has already been introduced through a soft launch but will
Online search and advertising company Yahoo Inc. has reported third quarter earnings and it seems the company needs to accelerate its programmatic capabilities. For this matter, Yahoo is in talks to acquire digital video advertising service provider BrightRoll for around US$700 million.
The Multichannel Network (MCN) World is smoking hot. YouTube content has grown up – so much so that it’s growing off the platform, thanks to multichannel networks, or MCNs, that are investing in original content and investigating new distribution channels. Is this the future of TV? What major players told Portada Digital Media Correspondent Susan Kuchinskas.
Video technology firm/ad platform DynAdmic has announced that it has raised US$3 million in a Series A funding from XAnge Private Equity to roll out in North and South America and continue expanding in Europe.