Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting
CommerceNext has published the results of a survey of 100 e-commerce decision-makers, meant to explore similarities and differences in the priorities of traditional and digital-first DTC brands. The report is meant to be a benchmark that helps marketers evaluate their priorities in terms of how to distribute budget among different technologies and objectives.
We talked to Terry Sell, national truck manager at Toyota Motor North America, about Toyota’s recent soccer campaign featuring Jorge Campos. Through “Choose the Toughest Field”, the car company has managed to reach out to three audiences: Hispanics, soccer fans, and car lovers.
Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Portada touched base with audience measurement experts to gather insights around the problem of under-representation of multicultural audiences in segmentation and measurement.
Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
We caught up with Kia Motors America’s Eugene Santos, Senior Manager, Multicultural Marketing, about Kia’s new multicultural campaign, Driving Forces. Anything related to the Hispanic market comes to Santos’ desk first, so he knows a thing or two about how to market to Hispanic consumers. He told Portada New York 19’s audience all about Kia’s first time using influencer marketing to target Hispanics.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Media agency GroupM is leading the New Majority Ready™ Coalition which also includes Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom.
When it comes to reach U.S. Hispanics, the Mexican soccer league LigaMX can be a much better marketing vehicle than the MLS, Nick Kelly, Head of U.S. Sports Marketing at Anheuser -Busch, said during last week’s Portada New York.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting
Marketing decision-makers and brand innovation experts shared insights on the advance of marketing technology and multicultural marketing at Portada New York on September 12. Here are some of the takeaways that you missed.
Digo Hispanic Media and NGL Collective have announced an exclusive partnership. NGL’s Studio division will create custom content that will be anchored on Digo’s network of publishers and culturally relevant sites.
Key brand decision-makers will discuss what is the future of marketing THIS WEEK on September 12 at the Westin Times Square. The agenda includes: multicultural marketing in America, 5G, smart cities, experiential marketing, and much more. Four units of Portada’s council system will hold their private meetings at the event. Get tickets and meet executives of your choice at Portada Meet Up.