US

Oppenheimer Funds’ Leonor Palao and BrandStudio’s Annie Grannatstein: Driving Content with Data and AI

Leonor Palao (Assistant VP of Brand Marketing and Advertising, Oppenheimer Funds) and Annie Granatstein (Head of the Washington Post’s BrandStudio) had a conversation about branded content partnerships and data-driven content at the Portada Data & Content Marketing Forum in NYC. According to a study by McKenzie, data-driven organizations are more likely to acquire and retain customers.


This Wednesday CNN, Heineken, Sotheby’s, Oppenheimer and the Washington Post to Analyze How Data Analytics Drives Content and Commerce

The Portada Data and Content Marketing Forum  next Wednesday April 3 in New York City is a great opportunity  for brand, agency and media executives  to learn directly from the experts how data and content are being leveraged for increasing ROI. A star-studded list of speakers, which includes CNN’s Robin Garfield, Heineken’s Belen Pamukoff, Sotheby’s International Realty’s John Passerini, Leonor Palao, AVP, Brand and Advertising at Oppenheimer Funds  and the Washington Post’s Annie Granatstein will dive deep into how data analytics drive content strategies and ultimately content influences commerce.


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Major League Teams Need to Truly Connect with Hispanic Fans

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Any Los Angeles market strategy should have the Hispanic fan at the forefront. For major league teams such as LAFC and the LA Rams, the challenge is to truly connect emotionally with Latinos through shared values.


#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More

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Pulpo’s New Rebrand Conveys Integrated Offerings Across Media, Digital Marketing and Content

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Pulpo is about to announce three new sub-brands that will help expand the company's services beyond just media. The rebranding will help Pulpo to advance even more its Hispanic-targeted advertising solutions.