MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
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WeWork, Meltwater, Latcom Reveal How They Use Data And Technology to Win Markets in Latin America
Meltwater’s Ana Hoyos, Latcom’s Valentin Bueno, and WeWork’s Ana Cristina Rivadeneyra discussed how they are using data and technology to build market share in Latin America at Portada Miami’s key insights panel: Marketing Tech in Latin America: The Opportunities Ahead.
Media, Brands Gather at Portada Miami as Perry Ellis, VISA, Rappi, Pepsico and Others Share Insights Into the Advance of MarTech in LATAM
Major media and brand executives gathered at Portada Miami to share their experience and vision of the rapidly evolving landscape of marketing technology in Latin America.
7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA
In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.
Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates
Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.
SALES LEADS: Sysco, Taco John’s, Postmates…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
CNN, Tecate, GroupM Offer Key Insights Into the Challenges of Data Facing Media Marketing Professionals
With 2.5 quintillion bytes of data created each day and 90% of the world’s recorded data being created in the last 2 years, the need to understand data is quite apparent.
Amazon E-commerce Surge Continues as Retailers Close Thousands of Stores
Amazon’s relentless increase of visits to its retail website continued in the second month of this year, topping 23-percent of all visits to the top 15 retail sites in the U.S.—nearly double that of its closest e-commerce rival Walmart at 12.2-percent of visits.
GroupM’s Frances Rubio: “From a Data Perspective, the 2020 Census Will Add a Layer of Understanding of the U.S. Population”
We talked to Caro D’Antuono, VP of Marketing at Northgate Markets, Robin Garfield, SVP of Research and Scheduling for CNN, Roxane Garzon, Media Director at Casanova and Frances Rubio, Multicultural Marketing Analytics Associate Director for GroupM about their thoughts on the 2020 Census and the question of immigration.
Join Us THIS FRIDAY at Portada Miami and Network With Major Innovators From Carnival Cruise, Perry Ellis, WeWork and More!
Portada Miami, on April 12 at the EAST Hotel, will explore the advance of MarTech in Latin Markets, as well as the role of Miami as a Marketing and Media Hub.
Oppenheimer Funds’ Leonor Palao and BrandStudio’s Annie Grannatstein: Driving Content with Data and AI
Leonor Palao (Assistant VP of Brand Marketing and Advertising, Oppenheimer Funds) and Annie Granatstein (Head of the Washington Post’s BrandStudio) had a conversation about branded content partnerships and data-driven content at the Portada Data & Content Marketing Forum in NYC. According to a study by McKenzie, data-driven organizations are more likely to acquire and retain customers.
Paula’s Choice Skincare’s Rajaa Grar Joins Portada’s Council System
We are excited to announce that Rajaa Grar, Sr. Director of Global Marketing at Paula’s Choice Skincare is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
CNN en Español Delivered Highest-Rated Quarter in Prime & Total Day Since Subscribing to Nielsen
CNN en Español delivered its highest-rated quarter since subscribing to Nielsen in April 2018. CNN en Español has been covering the political and humanitarian crisis in Venezuela, reaching more total viewers than ever since subscribing to Nielsen.
EXCLUSIVE INTERVIEW: Belen Pamukoff, Tecate Brand Director, on Introducing Tecate Titanium to Hispanic Millennials in the U.S.
We talked to Belen Pamukoff, Tecate Brand Director, on introducing Tecate Titanium into the U.S. market, representing the first Mexican high-strength beer brand available in the country. Given the opportunity, we also talked about the importance of Tecate’s soccer sponsorships.
CNN’s Robin Garfield: “Though Viewing Platforms Have Expanded, Watching Traditional Television ‘Has Never Been Stronger’”
In spite of predictions that the small screen would go the way of the dinosaur, quite the opposite is occurring as multiple platforms and viewing opportunities inside and outside the home bring viewers closer to CNN in their living rooms, including millennials, making it an even stronger medium for advertising.
This Wednesday CNN, Heineken, Sotheby’s, Oppenheimer and the Washington Post to Analyze How Data Analytics Drives Content and Commerce
The Portada Data and Content Marketing Forum next Wednesday April 3 in New York City is a great opportunity for brand, agency and media executives to learn directly from the experts how data and content are being leveraged for increasing ROI. A star-studded list of speakers, which includes CNN’s Robin Garfield, Heineken’s Belen Pamukoff, Sotheby’s International Realty’s John Passerini, Leonor Palao, AVP, Brand and Advertising at Oppenheimer Funds and the Washington Post’s Annie Granatstein will dive deep into how data analytics drive content strategies and ultimately content influences commerce.
Brand Choices for Soccer in America Wider Than Ever…
Soccer in North America is a business not just worth watching but engaging in as an emerging market, with the region seen as an emerging market in the sport.
CHANGING PLACES: Katie Ford, Anthony Koziarski, Deborah Yeh, Karlin Linhardt…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
inQmatic’s Marcelo Rodriguez: Understanding Customers’ Needs Comes ‘First’ in the Digital Marketing World
inQmatic’s CEO Marcelo Rodriguez tells Portada how his fintech startup is using sophisticated data- and consumer-knowledge content strategies to disrupt the lending market to under-capitalized Hispanic businesses.
Alvani Tunes CEO Máximo Aguirre: “Our Goal is to Become the Latin Music Library Reference to the World”
Máximo Aguirre Music Publishing, Inc. (MAMP) is expanding its services in the diverse world of Latin music with the launch of Alvani Tunes, a production music library dedicated to the authentic Latin sounds from around the world.
