US

Sotheby’s International Realty’s Kevin Thompson: “We Want to Create a Connection with Consumers Before They Even Think About Selling a Home”

What: Portada talked with Kevin Thompson, Chief Marketing Officer Sotheby’s International Realty Affiliates LLC about the global firm’s recent triumphs in digital marketing. Why it matters: The “digital first” approach to marketing by the Sotheby’s International Realty brand is winning the firm kudos for its groundbreaking use of video, virtual and augmented reality and will […]


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


#PortadaLA: Wells Fargo, Gatorade, Paula’s Choice to Unlock Opportunities in Passion-Point Marketing

Portada Los Angeles (March 15, Hotel Loews, Santa Monica) will focus on how brands including Wells Fargo, Gatorade and Paula’s Choice drive growth in multicultural America through the passion points of sport, wellness, soccer and entertainment. In addition to obtaining key insights from brand innovators, attendees will have the opportunity to interact with a wide choice of brand and media agency decision makers  in  three-eight minute one-on-one meetings. Get your tickets at early bird price until this Thursday January 31!


MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.