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Download the #PortadaLAT presentations!

Hello PortadaLAT attendees! Thank you for making this year’s event as great as it was! To further our thanks, we want to send you off with a FREE download link of the compiled presentations: ** Latin Online Video Forum: http://goo.gl/8IwA8w Latin Online Video Awards: http://goo.gl/0YvNIz LATAM Summit: http://goo.gl/Bu2DmR Once downloaded, you’ll find presentations from both the Latin Online […]


#PortadaLat in links – Complete coverage

Portada´s team wants to say thank you to all attendees and speakers, for having made of the #PortadaLat an excellent event. We are very proud of contributing with quality content and top panelists, to the development of the marketing industry, media and advertising in Latin America. All the event coverage by Portada´s editorial team below: […]


#PortadaLat: Portada Awards 2014 : and the winners are…

The Candidates for the #PortadaLat Awards are nominated and voted by the professionals in our audience, making the winners´ election completely democratic. Congratulations to all the winners! Top Latin Online Video Marketing Campaign (Presented by Scoopshot) Movistar – DDB Argentina Top Latin American Print Advertising Campaign (Presented by Pal) Visa “Points” – OMD Latin America […]


#PortadaLat: How can we create a good content marketing strategy?

The second day of #PortadaLat has begun! The first panel was moderated by Tom Gerace, CEO of Skyword, and included panelists Carlos Espindola, eHub Manager Latin America, 3M; Juan Carlos Pedreira,  Partner/Senior Social Media Strategist, Social Business Hub. Inc.; Denisse Guerra, Regional Marketing Director, Estee Lauder; and Fernando Rodriguez, DG Consulting, Miami.


#PortadaLat: Is Latin America prepared for Real Time Marketing?

In the first panel of the LatAm Summit on programmatic buying, Diego Fernandez Martin, SVP/Managing Director of Starcom, moderated the conversation between Clara Alvarado, Senior Marketing Manager of Cisco; Marlene Moronta, Marketing Director of Estee Lauder; and Alejandro Campos Carles, Co-Managing Director & Founder of StartMeApp.


#PortadaLat Q&A: C. Salazar – Venture Partner, 500 Startups: “Investors need to put prejudices aside and bet on the long run.”

Portada interviewed Mexican entrepreneur César Salazar, Venture Partner of 500 Startups, as part of the #PortadaLat interview series. This is an entrepreneur who “wanted to be a designer (or maybe an architect) when I was a kid – and I became both,” he tells Portada, and who hopes to be able to “transform pre-school education” in the long-term future.


#PortadaLat Awards: Nominate for Top Latin Online Video Campaign by this Friday!

Please nominate by this Friday May 9th! Choose your candidates for the 2014 Portada Latin American Advertising and Media Awards! Nominate for the best Latin Online Video Campaign! The 10 Categories! Top Latin Online Video Marketing Campaign presented by Scoopshot. Top Latin American Print Advertising Campaign, presented by Latpal Top Latin Content Marketing Campaign Top Content […]


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Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.