In a world where video has eclipsed classic display ads as the more premium method of engaging digitally-connected Hispanics, a whole new set of programmatic tools have come into play.
A summary of the most exciting recent news in ad tech in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Hello PortadaLAT attendees! Thank you for making this year’s event as great as it was! To further our thanks, we want to send you off with a FREE download link of the compiled presentations: ** Latin Online Video Forum: http://goo.gl/8IwA8w Latin Online Video Awards: http://goo.gl/0YvNIz LATAM Summit: http://goo.gl/Bu2DmR Once downloaded, you’ll find presentations from both the Latin Online […]
At the Online Video Forum organized by Portada as part of #Portadalat we were lucky to have first level conversations and panels as those held by Carlos Ernesto Gutierrez, CEO Miami, Chief Growth Officer Latin America, McCann Worldgroup and Mark Larkin, SVP and General Manager of CNET. Gutierrez interviewed Larkin on stage about the industry and the development […]
Portada´s team wants to say thank you to all attendees and speakers, for having made of the #PortadaLat an excellent event. We are very proud of contributing with quality content and top panelists, to the development of the marketing industry, media and advertising in Latin America. All the event coverage by Portada´s editorial team below: […]
The Candidates for the #PortadaLat Awards are nominated and voted by the professionals in our audience, making the winners´ election completely democratic. Congratulations to all the winners! Top Latin Online Video Marketing Campaign (Presented by Scoopshot) Movistar – DDB Argentina Top Latin American Print Advertising Campaign (Presented by Pal) Visa “Points” – OMD Latin America […]
Scott Dadich, Editor-in-Chief of Wired magazine, began his presentation with an interesting question: What is design?
The second day of #PortadaLat has begun! The first panel was moderated by Tom Gerace, CEO of Skyword, and included panelists Carlos Espindola, eHub Manager Latin America, 3M; Juan Carlos Pedreira, Partner/Senior Social Media Strategist, Social Business Hub. Inc.; Denisse Guerra, Regional Marketing Director, Estee Lauder; and Fernando Rodriguez, DG Consulting, Miami.
In the first panel of the LatAm Summit on programmatic buying, Diego Fernandez Martin, SVP/Managing Director of Starcom, moderated the conversation between Clara Alvarado, Senior Marketing Manager of Cisco; Marlene Moronta, Marketing Director of Estee Lauder; and Alejandro Campos Carles, Co-Managing Director & Founder of StartMeApp.
We have designed next week’s stellar #Portadalat’s program on the 12 main issues which will drive the growth of the Latin American/ Panregional advertising and media sector.
#PortadaLat Q&A: Mark Larkin – CNET “Nothing like video entertains, informs and engages, all at once”
Portada interviewed Mark Larkin, SVP and General Manager of CNET at CBS Interactive, as part of the #PortadaLat interview series.
#PortadaLat Q&A: C. Salazar – Venture Partner, 500 Startups: “Investors need to put prejudices aside and bet on the long run.”
Portada interviewed Mexican entrepreneur César Salazar, Venture Partner of 500 Startups, as part of the #PortadaLat interview series. This is an entrepreneur who “wanted to be a designer (or maybe an architect) when I was a kid – and I became both,” he tells Portada, and who hopes to be able to “transform pre-school education” in the long-term future.
#PortadaLat: Wired’s Editor in Chief Scott Dadich and Univision’s “El Presidente” star sports caster Fernando Fiore are adding star power to a high quality program (DOWNLOAD IT HERE) studded with key brand marketing, agency and media players.
Vote for your favorite candidates! Vote for the best Latin Online Video Campaign! This is your final chance!
Wired’s Scott Dadich’s answers are in! His answers to questions from Mariza Bafile, Guido Conterno, Gustavo E. Garcia, Jeffrey Duque, Yousef Kattan and Pamela Centeno.
We just published the 16-page full fledged program of #PortadaLat. The two complementary events (Latam Summit and Latin Online Video Forum), taking place on June 3-4 in Miami’s InterContinental Hotel. DOWNLOAD the 16 page #PortadaLat program!
Please nominate by this Friday May 9th! Choose your candidates for the 2014 Portada Latin American Advertising and Media Awards! Nominate for the best Latin Online Video Campaign! The 10 Categories! Top Latin Online Video Marketing Campaign presented by Scoopshot. Top Latin American Print Advertising Campaign, presented by Latpal Top Latin Content Marketing Campaign Top Content […]
Soccer Celebrity Fernando Fiore has just been added to an A-list lineup of elite speakers in marketing, media and journalism at our 2014 Latam Advertising and Media Summit and the Latin Online Video Forum (#Portadalat) in Miami on June 3 and 4
Starcom’s new SVP/Managing Director for Latin America Diego Fernandez-Martin will be participating at the Latam Summit and provide his views on whether Latin markets are really ready to embrace Real-time Marketing and Advertising.