Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking.
#PortadaLat Speaker – MasterCard’s Patricio Rubalcaba: “LatAm has a higher Penetration of Smartphones than Credit Cards”
The tremendous growth of e-commerce and how it impacts the overall marketing discipline and digital marketing in particular is going to play an important role in the program of PortadaLat next Wednesday and Thursday in Miami. We interviewed Patricio Rubalcaba, VP Merchant Development Travel, Retail & Digital Verticals at Mastercard . Rubalcaba is going to participate […]
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Close to 400 readers have casted their votes for the winner of the “Viajero Inteligente” Award Winner. The winner will get a free plane ticket to Mexico and will be announced at Trivago’s exclusive travel content happy hour for journalists and influencers during PortadaLat on June 7 in Miami.
More than 650 readers cast their votes to choose this year’s Top Travel Marketing Campaign finalists. Find out who they are, and discover who the winner is determined by award jury of brand marketers of the the Hospitality Sales and Marketing Association International (HSMAI) on June 8, during the Award Ceremony at PortadaLat!
#PortadaLat Speaker Trivago’s Jon Eichelberger: “We have to Make a Good Job Impressing Travelers as Switching Costs are very Low”
Jon Eichelberger Regional Head, Americas Trivago is going to be one of the many outstanding marketers participating at our PortadaLat conference on June 7-8 in Miami. Eichelberger will participate in a session on “How tech is redefining luxury and travel services.” We talked to Eichelberger in this pre-event interview about the very competitive travel market, particularly as it relates to Spanish-speaking audiences throughout the Americas.
Nicolas Scafuro, VP de LATAM Kayak: “Latam is Still in the Early Stages of Maturity Compared to the U.S.”
Travel is a vibrant category in the Latin American (digital) marketing space. Kayak the fare aggregator and travel metasearch engine owned by the The Priceline Group, is a player in the region. Portada interviewed Nicolas Scarfuro, VP Latam at Kayak. Scarfuro answered questions on the company’s Latin American marketing as well as its advertising and programmatic offering.
The PortadaLat Awards have announced the 2017 Travel-oriented Award nominees. Voting is open through May 19 to determine the winners of two categories: Top Travel Marketing Campaign and “Viajero Inteligente” Business Traveler Award. Below are the 15 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote on which candidates move on to the finalist round. Check out the nominees and vote for your favorite now!
#PortadaLat Speaker-Pablo Chiozza of Latam Airlines: “Our New Low Cost Strategy Will Translate into Fare Decreases of Up to 40%”
Pablo Chiozza, Sr. VP USA, Canada & Caribbean, Latam Airlines Group will be one the many major executives present at PortadaLat. Portada interviewed Chiozza to ask him about Latam’s new low-cost strategy, the use of marketing tech to acquire new customers and more.
Portada is recognizing the important role of Travel Marketing in the U.S. and Latin America by introducing two Awards whose winners will be announced at PortadaLat in Miami on June 7-8. The top Travel Marketing Campaign Award and the Viajero Inteligente Business Traveler Award. Who will come out on top? Nominate your candidates below!
#PortadaLat Early Bird Ends this Friday April 21! The Most Influential Decision Makers, All in One Place!
All decision makers and trailblazers in U.S. and Latin American marketing communications will be at our must-attend 9th annual edition in Miami’s Hyatt Regency Hotel. More than 100 trailblazers will lead different sessions, workshops as well as an innovative award program. As always, networking opportunities will also be very prominent.
Travel marketers should address last-minute deals while offering incentives for early bookings, and find ways to offer tangible services and variations on discounts for increasingly budget-conscious travelers.
All decision makers and trailblazers in U.S. and Latin American marketing communications will be at our must-attend 9th annual edition in Miami’s Hyatt Regency Hotel. More than 100 trailblazers will lead different sessions, workshops as well as an innovative award program. As always, networking opportunities will also be very prominent
What: Mexico has seen a boom in international tourism—attracting a record 35 million foreign tourists, many of them Americans, last year, a 9% increase compared to 2015. Why it matters: The impact of president Trump’s contentious relationship with Mexico on Travel and Travel Marketing is very important. The Mexican hospitality industry, including government sponsored agencies, is […]
We talked to Stuart Foster, vice president, global brand marketing for Hilton’s Full Service Brands, about the hotel chain’s newest brand, the Tapestry Collection.
Marriott International, Inc. based in Bethesda, Maryland, USA, has nearly 6,000 properties in 120 countries and territories. The company recently completed its US $ 13 billion acquisition of Starwood Hotels & Resorts Worldwide, Inc., creating the world’s largest hotel company and a unified brand which will be known as Marriott International henceforth. The Starwood name will, therefore, cease to exist. Let’s look at who the hospitality behemoth’s key brand marketers and main agency relationships are. (Based on information in Portada’s Interactive Databases of Marketers).
We spoke with agency and brand executives to learn about their travel marketing plans for 2017.
What sites do Latin American users consult when planning their trips? How important are each of these platforms, relative to the information they offer? Is it possible to establish their decision-making process when it comes to planning trips? We answer these questions here, using comScore’s September 2016 rankings.
Crystal Cruises launched new TV campaign as part of their expansion plan, with a brand new marketing team based in Miami.
Portada talked to Christian Martinez, US Multicultural director at Facebook, about how U.S. Hispanics are planning and buying their trips.