Travel marketers should address last-minute deals while offering incentives for early bookings, and find ways to offer tangible services and variations on discounts for increasingly budget-conscious travelers.
All decision makers and trailblazers in U.S. and Latin American marketing communications will be at our must-attend 9th annual edition in Miami’s Hyatt Regency Hotel. More than 100 trailblazers will lead different sessions, workshops as well as an innovative award program. As always, networking opportunities will also be very prominent
What: Mexico has seen a boom in international tourism—attracting a record 35 million foreign tourists, many of them Americans, last year, a 9% increase compared to 2015. Why it matters: The impact of president Trump’s contentious relationship with Mexico on Travel and Travel Marketing is very important. The Mexican hospitality industry, including government sponsored agencies, is […]
We talked to Stuart Foster, vice president, global brand marketing for Hilton’s Full Service Brands, about the hotel chain’s newest brand, the Tapestry Collection.
Marriott International, Inc. based in Bethesda, Maryland, USA, has nearly 6,000 properties in 120 countries and territories. The company recently completed its US $ 13 billion acquisition of Starwood Hotels & Resorts Worldwide, Inc., creating the world’s largest hotel company and a unified brand which will be known as Marriott International henceforth. The Starwood name will, therefore, cease to exist. Let’s look at who the hospitality behemoth’s key brand marketers and main agency relationships are. (Based on information in Portada’s Interactive Databases of Marketers).
We spoke with agency and brand executives to learn about their travel marketing plans for 2017.
What sites do Latin American users consult when planning their trips? How important are each of these platforms, relative to the information they offer? Is it possible to establish their decision-making process when it comes to planning trips? We answer these questions here, using comScore’s September 2016 rankings.
Crystal Cruises launched new TV campaign as part of their expansion plan, with a brand new marketing team based in Miami.
Portada talked to Christian Martinez, US Multicultural director at Facebook, about how U.S. Hispanics are planning and buying their trips.
LuxHub, the centre of excellence within Havas that focuses on fashion, luxury and premium lifestyle, is expanding to Latin America. The LuxHub will be based in Buenos Aires, Argentina and have offices also in Mexico City and São Paulo. Tammy Smulders, Global Managing Director of Havas LuxHub based in London, UK, speaks with Portada about current challenges in luxury goods […]
OTAs are looking for other ways to monetize their sites, apart from bookings.
What: Jordi Torres, general director of Airbnb for Latin America, spoke with Portada about their latest marketing strategies for expansion in Latin America.
Roberto Zapata, CEO at Hoteles Misión, told Portada about the company’s plans to have 100 hotels worldwide by 2020.
How OTAs take advantage of social networks to motivate their followers to travel around the world and, finally, acquire products through their sites.
Luis Perillo, VP of Sales & Marketing, Caribbean & Latin America at Hilton Worldwide, explains why the hotel line is making a significant effort to continue its expansion into the Latin American market with new hotel openings and brands.
Erica Doyne, senior director of marketing for AMResorts, talked to Portada about the hotel brand’s biggest challenges in the U.S. Hispanic and Latin American market, as well as marketing trends in the luxury hotel business.
A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Carlos Orta, VP corporate affairs at Carnival Corporation, Montserrat Santaella, international promotion manager at Grupo Posadas, and José Luis Carrete, chief digital officer at Hoteles City Express, talked about their marketing challenges and their relationship with OTAs during #PortadaLat in Miami.
Dorothy Dowling, Chief Marketing Officer, Best Western Hotels & Resorts, talked about the challenges of digital marketing in the hotel industry during a chat with Adam Singolda, CEO & founder of Taboola, at #PortadaLat in Miami.
Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s Luxury Advertising Expenditure Forecasts second annual edition. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets(including The United Stated) in 2016, up from US$10.6bn in 2015. The USA is the largest luxury ad markets, accounting for 45% of luxury adspend in 2015, according to the report.