Travel Marketing

#PortadaLat Speaker – MasterCard’s Patricio Rubalcaba: “LatAm has a higher Penetration of Smartphones than Credit Cards”

The tremendous growth of e-commerce and how it impacts the overall marketing discipline and digital marketing in particular is going to play an important role in the program of PortadaLat next Wednesday and Thursday in Miami. We interviewed Patricio Rubalcaba, VP Merchant Development Travel, Retail & Digital Verticals at Mastercard . Rubalcaba is going to participate […]


#PortadaLat Speaker Trivago’s Jon Eichelberger: “We have to Make a Good Job Impressing Travelers as Switching Costs are very Low”

Jon Eichelberger Regional Head, Americas Trivago is going to be one of the many outstanding marketers participating at our PortadaLat conference on June 7-8 in Miami. Eichelberger will participate in a session on “How tech is redefining luxury and travel services.” We talked to Eichelberger in this pre-event interview about the very competitive travel market, particularly as it relates to Spanish-speaking audiences throughout the Americas.


Nicolas Scafuro, VP de LATAM Kayak: “Latam is Still in the Early Stages of Maturity Compared to the U.S.”

Travel is a vibrant category in the Latin American (digital) marketing space. Kayak the fare aggregator and travel metasearch engine owned by the The Priceline Group, is a player in the region. Portada interviewed Nicolas Scarfuro, VP Latam at Kayak. Scarfuro answered questions on the company’s Latin American marketing as well as its advertising and programmatic offering.


Travel Marketing Awards’ Nominees Have Been Submitted, Vote Now!

The PortadaLat Awards have announced the 2017 Travel-oriented Award nominees. Voting is open through May 19 to determine the winners of two categories: Top Travel Marketing Campaign and “Viajero Inteligente” Business Traveler Award. Below are the 15 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote on which candidates move on to the finalist round. Check out the nominees and vote for your favorite now!


Trump does not Scare American Tourists who want to Travel to Mexico

What:  Mexico has seen a boom in international tourism—attracting a record 35 million foreign tourists, many of them Americans, last year, a 9% increase compared to 2015. Why it matters: The impact of president Trump’s contentious relationship with Mexico on Travel and Travel Marketing is very important. The Mexican hospitality industry, including government sponsored agencies, is […]


WHO IS IN CHARGE? A look at the “New Marriott’s” Brand Marketers

Marriott International, Inc. based in Bethesda, Maryland, USA, has nearly 6,000 properties in 120 countries and territories. The company recently completed its US $ 13 billion acquisition of Starwood Hotels & Resorts Worldwide, Inc., creating the world’s largest hotel company and a unified brand which will be known as Marriott International henceforth. The Starwood name will, therefore, cease to exist. Let’s look at who the hospitality behemoth’s key brand marketers and main agency relationships are. (Based on information in Portada’s Interactive Databases of Marketers).


RANKING: The 10 Most Visited Travel Sites by Latin American Users

What sites do Latin American users consult when planning their trips? How important are each of these platforms, relative to the information they offer? Is it possible to establish their decision-making process when it comes to planning trips? We answer these questions here, using comScore’s September 2016 rankings.


MORE FROM PORTADA

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.