The Latin Interactive World Archives

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.

Internet, Credit Card Access Key for E-commerce in LATAM: comScore VP Ivan Marchant

The region is enjoying double-digit e-tailing growth with “real competition” between players and increased mobile internet access driving more and more online purchasing.

Latin Interactive World: Pedro Labarta – Brand Networks: “The Time to Invest in Better Technologies for E-commerce is Now”

Pedro Labarta is Managing Director Mexico and LATAM at Brand Networks. Brand Networks is a platform that helps brands to plan, optimize and automate paid

Publisher Profile: How Grupo Cerca Caters to Central America and Beyond…

San Jose, Costa Rica based, Grupo Cerca has had a somewhat pioneering development. It can be said that the company founded 11 years ago by Argentinean entrepreneurs Marcelo Burman and Damian Szafirsztein, introduced modern magazine publishing on a regional level into Central America. We talked to Damián Szafirsztein, VP Grupo Cerca, about recent developments Grupo Cerca.

Latin Interactive World: Allrecipes Connects Brands with Passionate Cooks from Alaska to Patagonia

In a converging world, Allrecipes offers advertisers the best of local and global. Allrecipes is a community-driven network of websites where home cooks can share

Xavier Mantilla to lead Gravity4’s LatAm Expansion

WHAT: Xavier Mantilla has been appointed as General Manager of Gravity4 in Latin America. He will lead the operation out of Sao Paulo, Brazil. Until

Latin Interactive World: How Digital Ventures Europe Helps Latin Ad-Tech Companies

Oded Lida Greiss is the founder and CEO of Digital Ventures Europe, a company founded in 2013 and located in Spain, whose mission is to help technology companies scalable solutions to expand into global markets.In this article, we interview Oded, in order to find out more about the services they can provide to technology companies in Latin America, willing to start operating in new international markets.

#PortadaLat Q&A: Mark Larkin – CNET “Nothing like video entertains, informs and engages, all at once”

Portada interviewed Mark Larkin, SVP and General Manager of CNET at CBS Interactive, as part of the #PortadaLat interview series.

Rovio’s Michele Tobin: “Brazil and Mexico belong to the Top 10 markets for Angry Birds”

Los Angeles based Michelle Tobin, VP Global Brand Partnerships & Advertising was hired by Rovio a year and a half ago from Millennial Media to lead Rovio’s direct ad sales business. Portada interviewed Tobin to ask her about her unit’s expansion into the Latin American market.

Xaxis’ Lucas Mentasti: “Audience Buying creates a single-source solution for pan-regional media buys”

Last year Audience Buying Company Xaxis, a unit of Group M (WPP), announced the launch of operations in Latin America in order to bring Data-driven audience buying to Brazil, Mexico, Argentina and 5 other markets. Portada interviewed Lucas Mentasti, Managing Director, Latin America of Xaxis, to hear how his unit has been doing so far.

Latin Interactive World: “It is challenging to promote RTB in Latin Markets” M. Tesler – CEO MetaNetwork

Portada interviewed MetanNetwork’s CEO Mariano Tesler, on the development of programmatic purchase on the Latin America region. In this sense; Mariano said that “He expects LatAm to reach a 40% sale of digital advertising through RTB and the US by 2015.”

Latin Interactive World: “Only 15% of job sites allow to complete applications via smartphones” -L. Salazar, Jobaline.

Portada interviewed Luis Salazar, president and co-founder of Jobaline, an application that publishes job offers and sends them to users via mobile phones. Luis talked to Portada about his future plans and why it is essential to have a mobile strategy to reach Hispanic consumers in the US.

Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

The Latin Interactive World

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Internet, Credit Card Access Key for E-commerce in LATAM: comScore VP Ivan Marchant

Latin Interactive World: Pedro Labarta – Brand Networks: “The Time to Invest in Better Technologies for E-commerce is Now”

Publisher Profile: How Grupo Cerca Caters to Central America and Beyond…

Latin Interactive World: Allrecipes Connects Brands with Passionate Cooks from Alaska to Patagonia

Xavier Mantilla to lead Gravity4’s LatAm Expansion

Latin Interactive World: How Digital Ventures Europe Helps Latin Ad-Tech Companies

#PortadaLat Q&A: Mark Larkin – CNET “Nothing like video entertains, informs and engages, all at once”

Rovio’s Michele Tobin: “Brazil and Mexico belong to the Top 10 markets for Angry Birds”

Xaxis’ Lucas Mentasti: “Audience Buying creates a single-source solution for pan-regional media buys”

Latin Interactive World: “It is challenging to promote RTB in Latin Markets” M. Tesler – CEO MetaNetwork

Latin Interactive World: “Only 15% of job sites allow to complete applications via smartphones” -L. Salazar, Jobaline.

Latin Interactive World: “Only 15% of job sites allow to complete applications via smartphones” -L. Salazar, Jobaline.

Latin Interactive World:M. Montefiore “Local flavor is essential when it comes to content and social networking”

Latin Interactive World: Interview: Damián Molina of Taringa!: “We don’t think of Facebook as a competitor”

Latin Interactive World: Interview: Damián Molina of Taringa!: “We don’t think of Facebook as a competitor”

@Latam Summit: Online, Mobile Ad Spend Still Low in Latin America

@Latam Summit: Gawker’s Denton Defies Conventional Media – VIDEO!

@Latin Content Marketing: Pepsi Talks ‘Cultural Fluency’

@Latam Summit. Taking Advantage of the Brazil Opportunity