Mark A. Browne
01/31/2019

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.

---

Mark A. Browne
09/24/2018

Internet, Credit Card Access Key for E-commerce in LATAM: comScore VP Ivan Marchant

The region is enjoying double-digit e-tailing growth with “real competition” between players and increased mobile internet access driving more and more online purchasing.

---

Editorial Staff @portada_online
10/22/2015

Latin Interactive World: Pedro Labarta – Brand Networks: “The Time to Invest in Better Technologies for E-commerce is Now”

Pedro Labarta is Managing Director Mexico and LATAM at Brand Networks. Brand Networks is a platform that helps brands to plan, optimize and automate paid and owned content through thousands of social points daily.Last May, Brand Networks acquired Social Adverting company Shift. Latin American and U.S Hispanic expansion is one of the major growth strategies in […]

---

Editorial Staff @portada_online
08/17/2015

Publisher Profile: How Grupo Cerca Caters to Central America and Beyond…

San Jose, Costa Rica based, Grupo Cerca has had a somewhat pioneering development. It can be said that the company founded 11 years ago by Argentinean entrepreneurs Marcelo Burman and Damian Szafirsztein, introduced modern magazine publishing on a regional level into Central America. We talked to Damián Szafirsztein, VP Grupo Cerca, about recent developments Grupo Cerca.

---

Susan Kuchinskas @susankuchinskas
07/08/2015

Latin Interactive World: Allrecipes Connects Brands with Passionate Cooks from Alaska to Patagonia

In a converging world, Allrecipes offers advertisers the best of local and global. Allrecipes is a community-driven network of websites where home cooks can share recipes – and brands can connect with their passion for serving nourishing and delicious home-cooked meals. With Spanish-language sites localized for Mexico, Argentina and Brazil, the recipe hub has found […]

---

Editorial Staff @portada_online
03/23/2015

Xavier Mantilla to lead Gravity4’s LatAm Expansion

WHAT: Xavier Mantilla has been appointed as General Manager of Gravity4 in Latin America. He will lead the operation out of Sao Paulo, Brazil. Until recently Mantilla worked as SVP at UM in New York.Gravity4  last week acquired display ad retargeter Triggit and is on an acquisition spree to fulfill its vision to become the World’s […]

---

Editorial Staff @portada_online
02/26/2015

Latin Interactive World: How Digital Ventures Europe Helps Latin Ad-Tech Companies

Oded Lida Greiss is the founder and CEO of Digital Ventures Europe, a company founded in 2013 and located in Spain, whose mission is to help technology companies scalable solutions to expand into global markets.In this article, we interview Oded, in order to find out more about the services they can provide to technology companies in Latin America, willing to start operating in new international markets.

---

Editorial Staff @portada_online
05/30/2014

#PortadaLat Q&A: Mark Larkin – CNET “Nothing like video entertains, informs and engages, all at once”

Portada interviewed Mark Larkin, SVP and General Manager of CNET at CBS Interactive, as part of the #PortadaLat interview series.

---

Editorial Staff @portada_online
05/17/2014

Rovio’s Michele Tobin: “Brazil and Mexico belong to the Top 10 markets for Angry Birds”

Los Angeles based Michelle Tobin, VP Global Brand Partnerships & Advertising was hired by Rovio a year and a half ago from Millennial Media to lead Rovio’s direct ad sales business. Portada interviewed Tobin to ask her about her unit’s expansion into the Latin American market.

---

Editorial Staff @portada_online
02/24/2014

Xaxis’ Lucas Mentasti: “Audience Buying creates a single-source solution for pan-regional media buys”

Last year Audience Buying Company Xaxis, a unit of Group M (WPP),  announced the  launch of operations in Latin America in order to bring Data-driven audience buying to Brazil, Mexico, Argentina and 5 other markets. Portada interviewed Lucas Mentasti, Managing Director, Latin America of Xaxis, to hear how his unit has been doing so far.

---

Editorial Staff @portada_online
12/10/2013

Latin Interactive World: “It is challenging to promote RTB in Latin Markets” M. Tesler – CEO MetaNetwork

Portada interviewed MetanNetwork’s CEO Mariano Tesler, on the development of programmatic purchase on the Latin America region. In this sense; Mariano said that “He expects LatAm to reach a 40% sale of digital advertising through RTB and the US by 2015.”

---

Editorial Staff @portada_online
12/04/2013

Latin Interactive World: “Only 15% of job sites allow to complete applications via smartphones” -L. Salazar, Jobaline.

Portada interviewed Luis Salazar, president and co-founder of Jobaline, an application that publishes job offers and sends them to users via mobile phones. Luis talked to Portada about his future plans and why it is essential to have a mobile strategy to reach Hispanic consumers in the US.

---

Editorial Staff @portada_online
12/04/2013

Latin Interactive World: “Only 15% of job sites allow to complete applications via smartphones” -L. Salazar, Jobaline.

Portada interviewed Luis Salazar, president and co-founder of Jobaline, an application that publishes job offers and sends them to users via mobile phones. Luis talked to Portada about his future plans and why it is essential to have a mobile strategy to reach Hispanic consumers in the US.

---

Editorial Staff @portada_online
10/03/2013

Latin Interactive World:M. Montefiore “Local flavor is essential when it comes to content and social networking”

Global Mind is a digital marketing agency founded in 2000 in Buenos Aires, Argentina. The agency currently has offices in Buenos Aires, Colombia, Santiago de Chile, Mexico City, and Miami, as well as co-responsibilities in Lima and Toronto. “Global Mind was born when we started to notice that advertisers did not understand what to do […]

---

Editorial Staff @portada_online
09/05/2013

Latin Interactive World: Interview: Damián Molina of Taringa!: “We don’t think of Facebook as a competitor”

Portada interviewed Damián Molina, of the Taringa! management team. Taringa is a social platform that combines blog style postings with the traditional connection and interaction features of social networks. It is one of the most popular social platforms among Internet users in Argentina. Molina revealed that the company is betting heavily on Mexico and is […]

---

Editorial Staff @portada_online
09/05/2013

Latin Interactive World: Interview: Damián Molina of Taringa!: “We don’t think of Facebook as a competitor”

Portada interviewed Damián Molina, of the Taringa! management team. Taringa is a social platform that combines blog style postings with the traditional connection and interaction features of social networks. It is one of the most popular social platforms among Internet users in Argentina. Molina revealed that the company is betting heavily on Mexico and is […]

---

Laura Martinez (@miblogestublog)
06/05/2013

@Latam Summit: Online, Mobile Ad Spend Still Low in Latin America

Microsoft, Burger King, Grupo Copesa and Starcom MediaVest Group converged Wednesday morning in Miami to discuss how advertisers and brand marketers in Latin America are using -or not- technologies to purchase media more efficiently. The discussion kicked off with moderator Marcelo Montefiore, owner of Global Mind, asking panelist to discuss whether they employ advertising technologies, […]

---

@Latam Summit: Gawker’s Denton Defies Conventional Media – VIDEO!

The web entrepreneur, known for pushing boundaries and for his constant clashes with so-called “conventional media,”  came across as a charming, bright and thoughtful observer of the digital media space. During an on stage interview conducted by Laura Martinez, Portada’s Senior Correspondent, Denton provided details about the recent launch of the Spanish-language version of Gizmodo, […]

---

Laura Martinez (@miblogestublog)
06/04/2013

@Latin Content Marketing: Pepsi Talks ‘Cultural Fluency’

The Latin Content Marketing Forum came to a close Tuesday afternoon with a presentation from Javier Farfán, the Senior Director of Cultural Branding for Pepsi, who introduced attendees to ‘Cultural Fluency’ and how Pepsi uses ‘cool content’ to engage audiences. As part of his introduction, Farfán reminded the audience that Pepsi (under his leadership) was […]

---

Laura Martinez (@miblogestublog)
06/04/2013

@Latam Summit. Taking Advantage of the Brazil Opportunity

Portada’s Latin American Advertising & Media Summit kicked off Tuesday afternoon with a keynote presentation -and interview- with Claudio Ferreira, the publisher of Veja Magazine, the world’s second largest magazine after Time and one of dozens of titles published by Brazil’s Grupo Abril. Ferreira warned the audience: “My Portuguese is better than my English,” and […]

---