The Latin Interactive World

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Latin Interactive World: Pedro Labarta – Brand Networks: “The Time to Invest in Better Technologies for E-commerce is Now”

Pedro Labarta is Managing Director Mexico and LATAM at Brand Networks. Brand Networks is a platform that helps brands to plan, optimize and automate paid and owned content through thousands of social points daily.Last May, Brand Networks acquired Social Adverting company Shift. Latin American and U.S Hispanic expansion is one of the major growth strategies in […]


Latin Interactive World: Allrecipes Connects Brands with Passionate Cooks from Alaska to Patagonia

In a converging world, Allrecipes offers advertisers the best of local and global. Allrecipes is a community-driven network of websites where home cooks can share recipes – and brands can connect with their passion for serving nourishing and delicious home-cooked meals. With Spanish-language sites localized for Mexico, Argentina and Brazil, the recipe hub has found […]


Xavier Mantilla to lead Gravity4’s LatAm Expansion

WHAT: Xavier Mantilla has been appointed as General Manager of Gravity4 in Latin America. He will lead the operation out of Sao Paulo, Brazil. Until recently Mantilla worked as SVP at UM in New York.Gravity4  last week acquired display ad retargeter Triggit and is on an acquisition spree to fulfill its vision to become the World’s […]


Latin Interactive World: How Digital Ventures Europe Helps Latin Ad-Tech Companies

Oded Lida Greiss is the founder and CEO of Digital Ventures Europe, a company founded in 2013 and located in Spain, whose mission is to help technology companies scalable solutions to expand into global markets.In this article, we interview Oded, in order to find out more about the services they can provide to technology companies in Latin America, willing to start operating in new international markets.


Latin Interactive World:M. Montefiore “Local flavor is essential when it comes to content and social networking”

Global Mind is a digital marketing agency founded in 2000 in Buenos Aires, Argentina. The agency currently has offices in Buenos Aires, Colombia, Santiago de Chile, Mexico City, and Miami, as well as co-responsibilities in Lima and Toronto. “Global Mind was born when we started to notice that advertisers did not understand what to do […]


Latin Interactive World: Interview: Damián Molina of Taringa!: “We don’t think of Facebook as a competitor”

Portada interviewed Damián Molina, of the Taringa! management team. Taringa is a social platform that combines blog style postings with the traditional connection and interaction features of social networks. It is one of the most popular social platforms among Internet users in Argentina. Molina revealed that the company is betting heavily on Mexico and is […]


Latin Interactive World: Interview: Damián Molina of Taringa!: “We don’t think of Facebook as a competitor”

Portada interviewed Damián Molina, of the Taringa! management team. Taringa is a social platform that combines blog style postings with the traditional connection and interaction features of social networks. It is one of the most popular social platforms among Internet users in Argentina. Molina revealed that the company is betting heavily on Mexico and is […]


@Latam Summit: Online, Mobile Ad Spend Still Low in Latin America

Microsoft, Burger King, Grupo Copesa and Starcom MediaVest Group converged Wednesday morning in Miami to discuss how advertisers and brand marketers in Latin America are using -or not- technologies to purchase media more efficiently. The discussion kicked off with moderator Marcelo Montefiore, owner of Global Mind, asking panelist to discuss whether they employ advertising technologies, […]


@Latam Summit: Gawker’s Denton Defies Conventional Media – VIDEO!

The web entrepreneur, known for pushing boundaries and for his constant clashes with so-called “conventional media,”  came across as a charming, bright and thoughtful observer of the digital media space. During an on stage interview conducted by Laura Martinez, Portada’s Senior Correspondent, Denton provided details about the recent launch of the Spanish-language version of Gizmodo, […]


@Latin Content Marketing: Pepsi Talks ‘Cultural Fluency’

The Latin Content Marketing Forum came to a close Tuesday afternoon with a presentation from Javier Farfán, the Senior Director of Cultural Branding for Pepsi, who introduced attendees to ‘Cultural Fluency’ and how Pepsi uses ‘cool content’ to engage audiences. As part of his introduction, Farfán reminded the audience that Pepsi (under his leadership) was […]


@Latam Summit. Taking Advantage of the Brazil Opportunity

Portada’s Latin American Advertising & Media Summit kicked off Tuesday afternoon with a keynote presentation -and interview- with Claudio Ferreira, the publisher of Veja Magazine, the world’s second largest magazine after Time and one of dozens of titles published by Brazil’s Grupo Abril. Ferreira warned the audience: “My Portuguese is better than my English,” and […]


MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.