Argentina footballer Javier Mascherano’s deal with Latin American eSports agency eSports Planet reflects the growth of the competition’s growth in the region. Latin America has been a hotbed of elite gaming; partnering with a mainstream international sports star is a logical step in reeling in the casual fan base.
We talked to Las Vegas Lights FC owner Brett Lashbrook about his new USL team. Lashbrook has a bold vision for owning a team in a city with a strong Latin presence.
WWE and Spanish Sports Channel GOL enter into TV rights deal to broadcast WWE highlights in Spanish. With this deal, WWE continues to grow its influence and presence in Spain.
Miami’s “Vice City Rollers” are riding a wave of popularity in the sport of roller derby with a strong Latino fan base and team makeup. The revival of roller derby over the past couple of decades has given rise to hundreds of teams and thousands of players, and is a fun way for brands to connect with this passionate fan base.
The Yankees’ Gary Sanchez and Astros’ Carlos Correa head the list of Latino players with the biggest Twitter growth. As the social media presence of Latino stars soars, the opportunities for brands to connect increases, with Correa’s Adidas deal a prime example.
Elisabeth Kodner of the Milwaukee Bucks discussed the franchise’s outreach to its growing Hispanic fan base. While not as large as other urban areas, Latinos still remain a growing and vibrant fan base, with an affinity to hoops.
We talked to Esther García, Marketing VP for Tecate, about the brand’s sports marketing strategies, focused on boxing.
Alex Rodriguez spoke at last week’s 12th annual MIT Sloan Sports Analytics Conference. Rodriguez is the ultimate redemption story from what appeared to be a completely damaged brand to a growing Hall of Fame business career.
The Mexican National soccer team “El Tri” will tweet in English at @MiSeleccionMXEN. Liga MX is continuing its push in the U.S., with a reported 40 million fans stateside, and English language social media can grow that further.
Three-on-three basketball (3×3) is expanding its footprint to Quito, Ecuador and Mexico City among new locales. The expansion to Latin America opens up many sponsorship opportunities.
Brazilian all-time MMA great Antônio Rodrigo Nogueira has succeeded in his post-fighting career as an entrepreneur, broadcaster, and sports ambassador. “Minotauro’s” success can be a blueprint for MMA stars from Latin America to increase their marketability in the U.S. and worldwide.
Engaging families of multiple cultures and sponsors of all types, Tour Latino shows how Hispanic-owned businesses can connect to the community through sports.
We talked to La Liga U.S. Delegate Rebeca Diaz Gonzalez about their marketing strategy for U.S. fans.
Ice sports aren’t as popular in Spain as soccer and basketball, but live streaming on the Federation site and highlights on major media outlets can help figure skating, ice hockey and skeleton gain more exposure.
Jorge Posada, Carlos Beltran and T.J. Rivera were honored at Tuesday night’s Thurman Munson Awards Dinner in New York.
Avocados from Mexico made another big splash with its fourth Super Bowl ad. Rather than launching a specific product, AFM highlighted the versatility of avocados and looked to connect with consumers on a broader scale.
For better or worse, Sanchez’s contract with Manchester United places him near the top of football world’s highest earners.
Laureus USA is teaming up with NIKE to Launch Sport For Good New York City. The commitment of these two global brands will help improve the lives of underserved youth, including a vibrant Latino population in NYC.
We talked to Chris Thomas, Director of Digital Media & Marketing for LA Galaxy, about the team’s expansion plans and marketing strategy. He revealed that the team’s main marketing goal is to stay strong and relevant at the local level.
Neymar is joining forces with Digible to create the Neymar Experience app. This move exemplifies how star athletes can be utilized by tech companies as influencers to gain traction in Hispanic and Latin markets.