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– Sports Hot Topics

WWE Grows in Spain with New TV Deal

WWE and Spanish Sports Channel GOL enter into TV rights deal to broadcast WWE highlights in Spanish. With this deal, WWE continues to grow its influence and presence in Spain.

Vice City Rollers Court Miami Latino Fan Base

Miami’s “Vice City Rollers” are riding a wave of popularity in the sport of roller derby with a strong Latino fan base and team makeup. The revival of roller derby over the past couple of decades has given rise to hundreds of teams and thousands of players, and is a fun way for brands to connect with this passionate fan base.

Milwaukee Bucks Grow Their Latino Marketing Efforts

Elisabeth Kodner of the Milwaukee Bucks discussed the franchise’s outreach to its growing Hispanic fan base. While not as large as other urban areas, Latinos still remain a growing and vibrant fan base, with an affinity to hoops.

Ice Sports In Spain Get Boost From Live Streaming

Ice sports aren’t as popular in Spain as soccer and basketball, but live streaming on the Federation site and highlights on major media outlets can help figure skating, ice hockey and skeleton gain more exposure.

How Avocados From Mexico Scored With The Super Bowl

Avocados from Mexico made another big splash with its fourth Super Bowl ad. Rather than launching a specific product, AFM highlighted the versatility of avocados and looked to connect with consumers on a broader scale.

LA Galaxy Is Not Interested In “Internationality”

We talked to Chris Thomas, Director of Digital Media & Marketing for LA Galaxy, about the team’s expansion plans and marketing strategy. He revealed that the team’s main marketing goal is to stay strong and relevant at the local level.

LaLiga to Grow Soccer in Malaysia

Neymar is joining forces with Digible to create the Neymar Experience app. This move exemplifies how star athletes can be utilized by tech companies as influencers to gain traction in Hispanic and Latin markets.