All decision makers and trailblazers in U.S. and Latin American marketing communications will be at our must-attend 9th annual edition in Miami’s Hyatt Regency Hotel. More than 100 trailblazers will lead different sessions, workshops as well as an innovative award program. As always, networking opportunities will also be very prominent
Uniform manufacturers, banks, cement companies, and casinos top the list of Mexican soccer sponsors.Because having the exclusive for making and selling team uniforms, or having your beer logo on a team jersey – in addition to selling the beverage at the stadium – are profitable investments for brands, even if sponsorship figures for Mexican soccer remain undisclosed.
Budweiser will introduce customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American dream.
Relevent Sports unveiled the full lineup of clubs set to participate in the 2017 International Champions Cup (ICC). David Tyler, CEO of Relevent Sports, tells Portada that sponsorship and broadcast right sales are now a very substantial component of ICC’s revenues.
Joaquin Del Rivero and Mauricio Ramirez Cuesta have joined WWE to handle LatAm management team.Del Rivero has been appointed Vice President & General Manager, Latin America, and MaurÍcio Ramírez Cuesta as Marketing Director, Latin America. They will be based in WWE’s Mexico City office.
In this regular feature we look at the most watched soccer matches from the past weekend.
Which are U.S. audiences’ favorite sports sites? Are the traditional sports media brands leading or are there new up and comers? The answers to these questions are below according to comScore’s January 2017 ranking.
We just announced our Sports Marketing composed of 12 major brand marketing and agency executives. Below is a chronology of upcoming Portada initiatives that are sports marketing related.
Michael Neuman, EVP and Managing Partner at Scout Sports and Entertainment, talked to Portada about the MLS challenges to become a mayor sport in the US.
In this regular feature we look at the most watched soccer matches from the past weekend.
Take a quick look at the sports events that people watched over the past weekend in this new regular weekly feature!
The partnership includes support of the FCBarcelona Foundation in all Latin American and Caribbean markets through 2019.
In this regular feature we analyze the most watched soccer matches over the last weekend (February 25-26). Here’s a quick look at the matches people watched the most, the networks who won and other relevant insights.
José Luis Higuera, CEO of Club Guadalajara, announced that his team would not return to television, neither open nor cable.
Insurer Allianz announced its global partnership with the FIA Formula E Championship.
FC Barcelona striker Javier Mascherano replaces Carlos Tévez on offense for Danone.
The Mexican soccer club has chosen U.S. company Under Armour to make its commemorative jersey celebrating the team’s 100 years.
Consor, a U.S. intermediary, is looking to snap up the broadcasting rights for Argentine football.
The Tiburones del Veracruz join the Mexico United campaign.
Global W Mexico will be in charge of La Liga’s marketing strategies un Mexico.