Twitch and YouTube Compete for eSports’s Followers
YouTube has more viewers, but Twitch generates better profits.
YouTube has more viewers, but Twitch generates better profits.
A week ago, Univision announced its alliance with Juanfutbol to launch an exclusive soccer channel focused on millennials. Now, in an interview with Portada, Juanfutbol founder Miguel Ramírez Lombana tells us about his plans for expanding the business to a second country in Latin America.
Minute Media announces the launch of its newest brand, esports platform DBLTAP.
NeuLion announced a new deal with the English Football League (EFL).
The LA Galaxy presents the largest video display board at an MLS stadium in North Americain partnership with movie studio theme park Universal Studios Hollywood.
Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites?
Portada spoke to JP Carter, CMO at SOCCER.COM, about the site’s new image and why now was the right moment to renew its look, before the 2018 World Cup marketing strategies start.
Univision Communications Inc. unveiled its 2017-2018 programming line-up with special attention to soccer, as a strategy to create unique opportunities for marketers to deliver results leveraging viewers’ passion.
Bumbet has inked a two-year sponsorship with the South American Football Confederation.
The company launched a live TV beta service to the public with 50 different live and on demand channels, at a price of $39.99 per month.
NFL Mexico is also considering buying a team, said its CEO.
Only five athletes from around the world made it into the 100 Most Influential People of 2017 list, and only one of them isn’t from the U.S.
Telemundo, the official Spanish-language broadcaster of the 2018 FIFA World Cup in Russia, has selected Anomaly to lead the strategy and creative for the broadcast of the event.
In this regular feature, we look at the most watched soccer matches in the U.S. over the past weekend, the networks that came out on top and other relevant insights.
This new Portada research report provides intelligence and best practices on the use of social media for soccer marketing to brand, agency and media executives.
Johnson & Johnson announced a multi-year extension as the official healthcare partner of MLS and US Soccer.
The two Spanish soccer clubs surpassed the 100-million-fan mark on Facebook within hours of each other.
The salary gap between female soccer players and their male star counterparts is huge.
Portada is recognizing the important role of soccer marketing in the U.S. and Latin America by introducing the Golazo International Soccer Award. The Nine shortlisted nominees for the Golazo International Soccer Award pitch will battle it out in front of a jury at PortadaLat on June 7 in Miami! Who will come out on top? Nominate your candidates!
On April 4, voters in St. Louis, Missouri will decide whether to increase taxes in order to finance a new soccer stadium.