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– 6 things to know

Kaká Hopes to Leave Post-Retirement Mark on Milan

A growing trend among professional athletes has been the usage of social media to make important announcements. And on Sunday, December 17, Brazilian soccer star Kaká declared his retirement via his Twitter account to his nearly 30 million followers.

Manchester City Creates Facebook Messenger Online Game

Manchester City has released an interactive online game called “Football Striker,” available exclusively through Facebook Messenger.Many games have grown in popularity as the use of Facebook Messenger increases, leading to Manchester City deciding to enter the arena.

Beckham Ownership Gets New Investors

David Beckham’s ownership group has welcomed three new investors into his mission to have an MLS team in Miami.The recent change up of Beckham’s investors might be what he needs to finally get his Miami team to be a reality.

Arcos Dorados to Sign Neymar Jr. in Brazil

Arcos Dorados Holdings Inc. has signed an exclusive contract with soccer star Neymar Jr. to support its 2018 FIFA World Cup Russia™ marketing and brand campaigns beginning in January 2018.Neymar Jr.’s exclusive contract with Arcos Dorados’ Brazilian operation further strengthens McDonald’s brand market leadership in the country.

Chelsea FC Visits Harlem

The Chelsea Premier League Football Club from England aims to promote soccer in the United States ; The Club breaks ground on a brand-new, multi-million dollar covered outdoor soccer facility for the youth players of Harlem.

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico’s Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.

Leading Executives from Octagon, WME I IMG and LeadDog Marketing Group Added to Portada17 Speaker Roster

Ed Horne, EVP, Global Partnerships, WME | IMG,  Dan Mannix, President and CEO, LeadDog Marketing Group and Simon Wardle, Chief Strategy Officer, Octagon are the latest major speaker additions to Portada’s Sports Marketing Forum. Check out our uniquely curated agenda! The Sports Forum takes place in New York City’s Yotel during the first day of Portada17 on September 13 and is followed by the 11th Annual Multicultural Marketing and Media Conference on September 14.

Jill Leccia to Share Insights about Gatorade’s 5V5 Tournament at #Portada17

Jill Leccia, Global Platforms Marketing Director for Gatorade Latin America, PepsiCo is the latest Marketing Trailblazer to join #Portada17 in NYC on Sept. 13-14.  Early bird pricing expires tomorrow Friday August 4! Leccia will be providing actionable experiential marketing insights about Gatorade’s 5V5 Youth Soccer Tournament, which is played annually in 16 countries.