Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

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Tecate Has a New Sponsorship Deal With Boxer Gennady Golovkin

Tecate has signed a sponsorship deal with boxer Gennady Gennadievich Golovkin. The addition of GGG to Tecate’s influencers is a powerful marketing boost for the beer brand, and adds an interesting twist to the promotion of the boxer’s rematch with El Canelo Álvarez, also sponsored by Tecate.

The Week in Soccer Marketing

A summary of the most exciting recent news in soccer marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

The Week in Multicultural Sports Marketing

A summary of the most exciting recent news in multicultural sports marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.