We have known for a long time that listening to radio is a favorite activity of Hispanics and African Americans. In particular, listening to the radio has a long tradition in Latin America where radio is the town crier and the central point of communities where people find lost items, find jobs, get announcements, news, etc.
When developing Hispanic ad campaigns, marketing executives must make key decisions over language, content and media channels. The trend in creative development has been in producing original targeted Hispanic spots that integrate cultural insights into messaging…
Applying value investing principles to Start-Up Investment
Many marketers opened their eyes to the importance of the Hispanic consumer in the United States after the 2010 Census numbers reported the exponential growth of the Hispanic population (reaching 50 million)…
Following is the foreword of the recently published PHD Worldwide book “2016: Beyond the Horizon”. David Fischer, Vice President of Advertising and Global Operations of Facebook, highlights the speed of technological changes and wonders about where we can place the limit between humanity and technology.
A recent EcoPulse survey showed that Latinos are not only the country’s fastest growing consumer group, but are arguably the greenest group, as well…
Mobile Marketing is a booming industry right now and that is only expected to grow exponentially in the future.
Are ethnic groups in the US society equally acquiring MP3s and physical CDs, or are there differences in their rate of adoption? That was a question we asked in the FSU’s Multicultural Marketing Study conducted in collaboration with DMS Insights the Spring of 2011.
The changing face of the Brazilian middle class brings new challenges to domestic and foreign investment in Brazil. Once content with cheap promotions, this social class is now more discerning and looking for quality.
Why not macro trends one may ask. Because there are molecular phenomena that emerge at a local or subcultural level…
The Hispanic population in America, according the US Census, constitutes 16.3% of the total population, or about 50.5 million people.
Corporate marketers, are you ready? I’m going to ask you a difficult question.Is your age outpacing your organization’s relevancy?
In this column, Tony D’Andrea, Director of Planning and Research at The San Jose Group, analyzes the “Hispanic Haircare Market” and introduces interesting examples to think the “Hispanic green trend” in the US and Latin America
Large companies in the United States and even outside of the country were neglecting one important issue and that is to attract the attention of the Hispanic community
I have been thinking that for the last 20 years the marketing industry keeps talking about Hispanic youth as the promised land of opportunity. No question that Latinos are fundamentally characterized…
The U.S. Census Bureau has just released new data on the ethnicity of female business owners. The phenomenal growth of Latina entrepreneurs is a main highlight deserving special consideration. 788,000 Latinas now run their own businesses in America…
Every day, more than a million riders on the Los Angeles Metro Bus System are held captive during their 30- to 90-minute commute…and they love it!
Many of the Hispanics living and/or working in the greater Los Angeles area not being regularly exposed to the TV commercials of major brand…
Imagine a country where its corporate leaders ignore or simply don’t know how to capitalize on one third of the country’s consumer market. Also imagine a country where the average age of the other two-thirds of the market is 47 years of age…
Today in Our Sounding Off Regular Feature Ricardo De La Blanca, DLB Group’s CEO, analyses new formats of social networking as the elite ones. De La Blanca emphasizes the importance of these new formats for the brands targeting exclusive audiences.