Sounding-Off

Sounding Off: Joseph Finkelberg “Top 3 Tips on Content Marketing”

Joseph Finkelberg – Content Marketing  and Online Popularity Consultant Some may say that content marketing is easy but not everybody knows the effective strategies in using this as a way to increase his online presence. Thorough understanding on how to do content marketing will allow a business or a professional to get the attention of […]


Sounding Off: Eric Wedemeyer: “Separated at Birth: Why Branding and Content Marketing Are (Kind of) the Same Thing”

Eric Wedemeyer – CEO – Tactus Associates Inc. Brands are the starting point for all marketing and communications. The strategic lodestone. The most fundamental expression of your company’s mission and purpose. Content marketing is a tactic – a system of focused, specific, flexible and customer-oriented communications with an eye on the bottom line. What two […]


Sounding Off: Brian Stephenson: “Mobile Marketing Click Through Rates”

Brian Stephenson is managing director and co-founder of the mobile marketing company Text Republic based in Tralee Co. Kerry. Brian and his team specialise group texting and SMS marketing. Mobile marketing has been around for many years now and has become a permanent fixture in the marketing mix for experienced marketers and small business owners […]


Sounding Off: Inge Van Eetveldt: “Avoiding Marketing Metrics Tunnel Vision”

Marketing companies and especially digital marketing companies are focussed on cultivating a data-driven culture. Because digital media is famous for being the most measurable channel available to brands and marketers today, it’s not surprising that agencies have become well, a little obsessed with metrics. When it comes to email marketing open and click through rates […]


Sounding Off: Common Mistakes when Recruiting Latino Franchisees

Many large retailers are expanding into the Hispanic market through franchise agreements (see for example Pizza Patron, Del Taco, Papa John's and Denny's). A crucial factor to the success of their business is that they work with Hispanic franchisees. In today's Sounding Off column, Jose Torres, Principal Partner and Founder of BuscaTuFranquicia.com, writes about the opportunities and challenges in recruiting Latino franchisees.


MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.