Sounding-Off

Sounding Off: Jorg Nowak “Engaging Hispanics with Digital Video Advertising: A Primer for 2014”

Jorg Nowak is Head of Latin America and US Hispanics at YuMe. “Most of us know, US Hispanics are one of the fastest-growing US populations, and they will contribute an even greater share (60% +) of all population growth over the next five years. Major brands and agencies are realizing that US Hispanics are where their future is. Don’t find yourself caught on the sidelines”.


Sounding Off: S. Echeverría “Affordable Care Act: Enrolling Latinos Using Digital Media”

Like many other industries, the healthcare industry will be facing a digital transformation which creates opportunities to leverage “big data” in ways that are more relevant and engaging for users. More than ever, insurers, HMOs/managed care and hospital groups need to develop communication strategies that connect culturally with this growing and thriving population. Close to 15 million Hispanics will benefit from The Affordable Care Act (ACA).


Sounding Off: J. Kaplan and A. Figueroa “Understanding the Changing Face of America: A Matter of Health”

Jill D. Kaplan is the CEO of Hudson Holland Global & Arminda “Mindy” Figueroa is the founder and president of  Latin2Latin Marketing + Communications. The health of our nation rests in great part in the health of the Latino population. They currently represent 53M (16.9%) of the U.S. Population and they are projected to be 100M (33.3%) […]


Sounding Off: Jim Gibson ‘Social Media Completes Buying Cycle – Doesn’t Compete With Search’

Jim Gibson is a seasoned entrepreneur, publisher and certified online marketing professional who speaks regularly at established industry events. Lately, I’ve been reading a ton of articles that discuss how social media is impacting search. The most common question is whether social networking is changing the way people search for information online? Or more importantly, […]


Sounding Off: Riccardo Tafa: “Can Sports Hospitality Be an Effective Marketing Platform?”

Riccardo Tafa is Managing Director of RTR Sports, a Marketing Agency.  Tafa is a professional consultant expert on Sports Sponsorship and Strategic Marketing Management with 10 years of experience. Traditional advertising channels are overcrowding our world. Target audiences are increasingly disenchanted by ads and publicity and more and more unresponsive to commercial break. Can sports marketing […]


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Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.