Latino influence in the US keeps growing one cultural example at a time. I am surprised as I thought that this particular ritual would not transfer from the population of Mexican origin to non-Hispanics…
Internet marketing has changed drastically over the years. While some SEO professionals are not big fans of all the changes that have taken place, they are for the better. Old strategies such as buying links are a thing of the past. Now, businesses have to truly market their business online by reaching out to their audience and providing them with something useful…
A media planner is like a writer who creates the screen play for a film. A media buyer is like the actor who brings the film to life. A politician with a good message who fails to get out the vote loses the election. And a good media idea, poorly executed, might as well have been a bad idea. Sometimes execution is everything.
Jorg Nowak is Head of Latin America and US Hispanics at YuMe. “Most of us know, US Hispanics are one of the fastest-growing US populations, and they will contribute an even greater share (60% +) of all population growth over the next five years. Major brands and agencies are realizing that US Hispanics are where their future is. Don’t find yourself caught on the sidelines”.
Sounding Off: Juan Saldívar “5 Survival tips to keep your job as a Publisher or Editor the next 18 months”
Juan Saldívar is CEO of SWStrategists . In a time of full connectivity, active collaboration, home office expansion, collapsed access costs to content and code and audience fragmentation, TV, radio, magazine, blog and web editors (or publishers) must rethink how they will train themselves and shape up to keep their jobs…
Like many other industries, the healthcare industry will be facing a digital transformation which creates opportunities to leverage “big data” in ways that are more relevant and engaging for users. More than ever, insurers, HMOs/managed care and hospital groups need to develop communication strategies that connect culturally with this growing and thriving population. Close to 15 million Hispanics will benefit from The Affordable Care Act (ACA).
Over the course of the past 12 months the authors have also seen a very aggressive move from retail groups, insurance groups and hospital systems to enter the urgent care model. What we have not seen is a corresponding Latin Ready™ strategy, to educate and
engage the Hispanic patient about the value and necessity of urgent care facilities.
Silvina Moschini is an international expert on social media and Internet marketing. Silvina is the founder and CEO of Intuic | The Social Media Agency and cofounder and President of Transparent Business. The possibilities of turning Miami into Latin America’s technology capital awaken the enthusiasm within investors and entrepreneurs in the region. Even further than […]
Today’s Sounding Off columnist Carlos Manzano was appointed by New York City Mayor Bloomberg as Executive Director of the Latin Media and Entertainment Commission (LMEC) in May 2007. Manzano left the position a year ago. Manzano tells Portada that he is concerned about the future of the LMEC, which is now under NYC Media. For […]
Sounding Off: J. Kaplan and A. Figueroa “Understanding the Changing Face of America: A Matter of Health”
Jill D. Kaplan is the CEO of Hudson Holland Global & Arminda “Mindy” Figueroa is the founder and president of Latin2Latin Marketing + Communications. The health of our nation rests in great part in the health of the Latino population. They currently represent 53M (16.9%) of the U.S. Population and they are projected to be 100M (33.3%) […]
Adam Ada is a marketing executive of Ocular Concepts, a digital marketing agency in US. ‘Haiti struck by a massive earthquake’ – the horrible news that broke down on me first thing in the morning. My computer screen was swarming with live updates, pictures, videos, fund-raising campaigns LIVE from Haiti. The Haiti Earthquake had launched a […]
For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI, a public relations firm. With over three decades of experience in marketing and PR, in the last few years I have been awed and excited by the new opportunities afforded by the Internet. The explosion of Internet applications, […]
Heidi McCrary is Managing Partner at Ad Shop, etc. If you’ve ever rolled your eyes while closing yet another pop-up of Netflix on your computer screen, you’re not alone. Once again, Netflix caught your attention and guess what? YOU are their target prospect…that person who is computer savvy and probably comfortable receiving DVD’s by mail. […]
Mike Brown is General Manager of The Wholesale Airtime Auction. Measuring the effectiveness of legal TV advertising is an inexact science. There’s no amount of number crunching that will tell you exactly how your advertising spending translates into the number of leads your TV ads are generating. However, there are still ways to estimate how […]
Craig Tucker is Owner and CEO of Tucknologies LLC a Web Design and Development company in Lansing, Michigan. Tweeting. Tweeple. Adventuritter. Twart. These are just some of the slang words that developed since the birth of Twitter. March 21st, 2013 marked the seventh year since the launch of this social media site, and since then, […]
Carol Thompson is a media planner and buyer executive in Ad Cetera, Inc. , a Dallas, TX advertising agency. Media planners and media buyers don’t just focus on radio, television, magazines, billboards or newspapers anymore. In fact, with a few exceptions, magazines and newspapers are becoming obsolete. There’s a host of new options available to […]
Jim Gibson is a seasoned entrepreneur, publisher and certified online marketing professional who speaks regularly at established industry events. Lately, I’ve been reading a ton of articles that discuss how social media is impacting search. The most common question is whether social networking is changing the way people search for information online? Or more importantly, […]
Phil Talbot is founder of SAAVI. He is an expert in mobile ordering and mobile ordering systems. For instance, at the turn of the century, there were many entrepreneurs who doubted the Internet. A few outrun these ‘gazelles’ and made a fortune. A classic – and sometimes overused – example is the story of two […]
Bola Olonisakin is the Creative Head and Online Strategist at GTech Designs. Olonisakin specializes in web design and mobile marketing, mobile apps, custom web design, web development, mobile marketing, and search engine optimization services. Once upon a time in the land of Search Engine Optimization, a business could assemble a sub-par website full of carelessly […]
Riccardo Tafa is Managing Director of RTR Sports, a Marketing Agency. Tafa is a professional consultant expert on Sports Sponsorship and Strategic Marketing Management with 10 years of experience. Traditional advertising channels are overcrowding our world. Target audiences are increasingly disenchanted by ads and publicity and more and more unresponsive to commercial break. Can sports marketing […]