Sounding Off: Jorg Nowak “Engaging Hispanics with Digital Video Advertising: A Primer for 2014”

Jorg Nowak is Head of Latin America and US Hispanics at YuMe. “Most of us know, US Hispanics are one of the fastest-growing US populations, and they will contribute an even greater share (60% +) of all population growth over the next five years. Major brands and agencies are realizing that US Hispanics are where their future is. Don’t find yourself caught on the sidelines”.

Sounding Off: S. Echeverría “Affordable Care Act: Enrolling Latinos Using Digital Media”

Like many other industries, the healthcare industry will be facing a digital transformation which creates opportunities to leverage “big data” in ways that are more relevant and engaging for users. More than ever, insurers, HMOs/managed care and hospital groups need to develop communication strategies that connect culturally with this growing and thriving population. Close to 15 million Hispanics will benefit from The Affordable Care Act (ACA).

Sounding Off: Silvina Moschini: “Is Miami the next innovation capital?”

Silvina Moschini is an international expert on social media and Internet marketing. Silvina is the founder and CEO of Intuic | The Social Media Agency and cofounder and President of Transparent Business. The possibilities of turning Miami into Latin America’s technology capital awaken the enthusiasm within investors and entrepreneurs in the region. Even further than […]

Sounding Off: Adam Ada “Effect of Web 2.0 on Journalism”

Adam Ada is a marketing executive of Ocular Concepts, a digital marketing agency in US. ‘Haiti struck by a massive earthquake’ – the horrible news that broke down on me first thing in the morning. My computer screen was swarming with live updates, pictures, videos, fund-raising campaigns LIVE from Haiti. The Haiti Earthquake had launched a […]

Sounding Off: Jim Gibson ‘Social Media Completes Buying Cycle – Doesn’t Compete With Search’

Jim Gibson is a seasoned entrepreneur, publisher and certified online marketing professional who speaks regularly at established industry events. Lately, I’ve been reading a ton of articles that discuss how social media is impacting search. The most common question is whether social networking is changing the way people search for information online? Or more importantly, […]

Sounding Off: Bola Olonisakin “Is Content Marketing The New Trend in SEO?”

Bola Olonisakin is the Creative Head and Online Strategist at GTech Designs. Olonisakin specializes in web design and mobile marketing, mobile apps, custom web design, web development, mobile marketing, and search engine optimization services. Once upon a time in the land of Search Engine Optimization, a business could assemble a sub-par website full of carelessly […]

Sounding Off: Riccardo Tafa: “Can Sports Hospitality Be an Effective Marketing Platform?”

Riccardo Tafa is Managing Director of RTR Sports, a Marketing Agency.  Tafa is a professional consultant expert on Sports Sponsorship and Strategic Marketing Management with 10 years of experience. Traditional advertising channels are overcrowding our world. Target audiences are increasingly disenchanted by ads and publicity and more and more unresponsive to commercial break. Can sports marketing […]


BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?