Shopper Marketing

LatAm: E-Commerce to Grow at a 19% CAGR Over the Next 5 Years

Global eCommerce market will grow at an average of 11% over the next five years with Latin America leading the way, according to new data from leading payments company Worldpay.Latin American eCommerce market is set to grow at a CAGR of 19% over the next five years, rising from US$59bn today to US$118bn in 2021 – the biggest rise of any region.

Inside Cargill’s Rumba Meats Relaunch

Cargill is repositioning its Rumba line of fresh variety meats with an emphasis on Hispanic consumers.Marketing elements with Rumba’s new look include packaging, a Facebook page, Internet website, digital banner ads, Pandora Internet Radio ads and retail point-of-sale elements. Most marketing elements incorporate the “dancing lady” graphic, representing the culture, tradition and celebration the brand embodies.

Hershey’s Yussef Kuri – “To Reach Millennials Succesfully it’s Crucial to Let Go of Paradigms and be Open to Learn and Experiment.”

Yussef Kuri, New Emerging Consumers, Marketing Manager at The Hershey Co. is going to be one of the many major brand marketers speaking at  #Portada15  next week.  According to Kuri, to engage the tech-savvy multicultural Millennial it is critical that marketers are open and willing to learn. We conducted an interview with Kuri.

Nestlé USA’s Priscila Stanton: ” For La Lechera and NIDO our Target is the Hispanic Mom”

Priscilla Stanton, Senior Marketing Manager, International Brands at Nestlé USA, was a key player in the just announced partnership between Nestle and BabyCenter. Stanton is going to be a speaker at a is going to be a speaker at a panel on the all-important Latina Millennial at our upcoming #Portada15 Conference. We conducted an interview with Stanton ahead of our annual event.

T-CAAN and SJN join forces to give clients localized expertise

What:The Trans-Canada Advertising Agency Network (T-CAAN) and the San Jose Network (SJN) have announced a hemispheric alliance that will share resources and expertise through the cooperative operations of both networks. Why it matters: The global alliance of T-CAAN and SJN will allow member agencies and their respective clients in Canada, US, and Latin America to meet […]

JCPenney to review US $450m Media Business

JCPenney is said to be reviewing its US $450m media agency business for the first time in almost ten years. Longtime incumbent agency OMD is expected to defend in the retailer’s review of its media account, according to sources. Creative responsibilities will remain at Doner in Southfield, Mich. Doner has worked on the brand since last fall.


Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.

4 Ways Airlines Can Learn from Major Retail Brands

4 Ways Airlines Can Learn from Major Retail Brands

The Airline and Retail Industries have to reinvent themselves to be profitable. Looking at how Amazon vs the Airlines build their Consumer / Brand relationships, we can see which efforts are more valuable.