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Retail Marketing

JCPenney to review US $450m Media Business

JCPenney is said to be reviewing its US $450m media agency business for the first time in almost ten years. Longtime incumbent agency OMD is expected to defend in the retailer’s review of its media account, according to sources. Creative responsibilities will remain at Doner in Southfield, Mich. Doner has worked on the brand since last fall.

CVS acquires largest Hispanic-owned drugstore chain Navarro Discount Pharmacy

Retail giant CVS Caremark, a New York Stock Exchange-trade company based in Woonsocket, Rhode Island, has agreed to acquire Miami-based drugstore chain Navarro Discount Pharmacy. Financial terms weren’t disclosed and the deal is still subject to customary conditions, including regulatory approval according to CVS’ sources.

Confirmed: Post Foods partners with Prince Royce

Post Foods has partnered with Dominican singer Prince Royce to create branded-entertainment content for Honey Bunches of Oats leading up to the Latin Grammys, Mike Foley, brand manager, U.S. Hispanic at Export recently announced at Portada’s Sixth Annual Hispanic Advertising and Media Conference. Yesterday Post Foods gave additional details about the partnership.