McDonald’s has introduced a new vision for its brand as well as a new campaign. At the core of the campaign is the idea to spread more love and positivity into the QSR’s giant marketing and advertising programs.
As the Ford 2015 F-150 truck is coming out the automaker has announced its arrival with Ford’s most comprehensive truck marketing campaign ever across a variety of platforms.
What:The Trans-Canada Advertising Agency Network (T-CAAN) and the San Jose Network (SJN) have announced a hemispheric alliance that will share…
Shopper Marketing is a key component of the marketing strategy of any major CPG (Consumer Packaged Goods) company. Kellogg’s is the world’s leading producer of cereal and convenience foods. We interviewed Analia Benedetti, Senior Manager, Multicultural Marketing, Kellogg’s on her Multicultural Shopper Marketing Strategy.
JCPenney is said to be reviewing its US $450m media agency business for the first time in almost ten years. Longtime incumbent agency OMD is expected to defend in the retailer’s review of its media account, according to sources. Creative responsibilities will remain at Doner in Southfield, Mich. Doner has worked on the brand since last fall.
Dream Foods International, LLC, a specialist in organic ethnic foods, has acquired The Casa Mexicana brand from Hispanic Specialty Brands, LLC to join the other natural and specialty brands owned by Dream Foods International, LLC.
At a Board of Directors meeting, Japanese e-commerce firm Rakuten has resolved to acquire rebate website operator Ebates.com for US $1 billion in cash in what it is Japan’s largest e-commerce deal, according to a company press release, to keep on expanding its business overseas.
>The Gannett Co. (GCI), owner of USA Today, is about to buy out the 73% of Cars.com that it doesn’t already own for US $1.8 billion, said Bloomberg according to a person familiar with the matter.
The American multinational corporation General Motors is planning to target a number of buyers with its new mid-size pickup trucks “Colorado and Canyon”, specially the Hispanic Market.
Retail giant CVS Caremark, a New York Stock Exchange-trade company based in Woonsocket, Rhode Island, has agreed to acquire Miami-based drugstore chain Navarro Discount Pharmacy. Financial terms weren’t disclosed and the deal is still subject to customary conditions, including regulatory approval according to CVS’ sources.
The international entrepreneur, actress and style icon, Sofia Vergara, is moving into the fragrance business by launching her first scent, SOFIA BY SOFIA VERGARA.
Juan Galarraga, Vice President of Store Supply Chain and Operations at Target, is the retailers main executive when it comes to pave the way for Latinos within the company and creating strong relationships with Hispanic guests. We talked with Galarraga and asked him how his objectives relate to Target’s overall marketing and advertising strategy.
Nexus/H has been chosen to supervise the global digital account of lager brand Miller Genuine Draft. It competed with launches of traditional holders such as Quirk, Mad River and Weapon7.
Adidas has been a Fifa partner since 1970 when the company fist provided the match ball for the World Cup in Mexico.
Now, the partnership renewal has been extended until 2030.
Multi-channel loyalty and engagement platform PunchTab shared results of a study of over 500 Hispanic loyalty program members, offering valuable insights into how this high-value audience segment engages in social environments with reward programs.
A look at recent activity in the Sport Marketing sector. Wasserman Media Group acquires Ignite Ignite, a leading brand experience agency, has…
Hispanic grocery chain, Northgate Gonzalez Market and Unilever, have partnered to launch an innovative shopper marketing promotion that will reward…
Young & Rubicam just announced that it is uniting its shopper marketing capabilities in Latin America under the banner of…
Post Foods has partnered with Dominican singer Prince Royce to create branded-entertainment content for Honey Bunches of Oats leading up to the Latin Grammys, Mike Foley, brand manager, U.S. Hispanic at Export recently announced at Portada’s Sixth Annual Hispanic Advertising and Media Conference. Yesterday Post Foods gave additional details about the partnership.
Andy Ocasio is the new Director of Business Development for Latam and USH at Turn, a Miami based DSP (Demand Side Online Advertising Services Provider) targeting the Latam and USH Hispanic space.