Fortune 1000 client side marketers interviewed by the Association of National Advertisers (ANA) are heavily betting on programmatic marketing, despite the high fraud rate that
Today, as part of the relaunch of Portada’s digital properties, we are introducing Programático López, who on a weekly basis will provide our audience with his “two cents” and insights on developments in the marketing, media and tech industries. Programático can be in a good mood (like today), angry, anxious, tired and in thinking mode. You will see that on a weekly basis, and depending on what is going on, he will have interesting things to say.