Portada expects Latin American-Panregional Marketing to grow above US$ 740 million in 2019. Miami continues to be the main panregional marketing and media hub, although Mexico City and other centers have an increasing weight in overall panregional market decision making, This is one of the insights of the 2019-2020 Panregional Marketing and Media Report. Portada’s 2019-2020 Latin America Panregional Marketing and Media Media Report provides data, intelligence, insights and forecasts (2019-2024) for marketing service vendors offering services to major brands targeting the Latin American consumer.
We are excited to announce that Nicolás López Martí, Core Salty Brands Sr Director Central & South America at PepsiCo Foods, is joining the Portada Brand Star Committee Latam
IAB Mexico Reveals 90% of Mexican Internet Users Own a Smartphone, 67% Have Completed Online Purchases Recently
The media landscape has evolved a great deal in the last 10 years; advertisers need to understand the different types of internet users to be able to cater to their needs in an effective way.
We are excited to announce that Jose Manuel Langarica, Head of Performance Marketing at Volaris, is joining the Portada Travel Marketing Board, one of the six units of Portada’s Council System.
Tracking Digital Touchpoints: Volaris Seeks the Perfect Algorithm for Turning Online Behaviors into Sales
Demographics may have once been the Golden Rule for turning market segments into sales, but Volaris goes deeper with attribution that tracks and analyzes exactly what customers do online and what messaging and channels work best.
We are excited to announce that Arturo Gonzalez Frankenberger,Product Marketing Manager North Latin America & Caribbean at Electrolux Home Products is joining the Portada Brand Star Committee LatAm, one of the six units of Portada’s Council System.
We are excited to announce that Ana Cristina Rivadeneyra, Marketing Manager México at WeWork is joining the Portada Brand Star Committee LatAm, one of the six units of Portada’s Council System
We are excited to announce that Trinidad Tagle, Regional Marketing Manager at Estée Lauder is joining the Portada´s Brand Star Committee LatAm, one of the six units of Portada’s Council System.
We are excited to announce that Daniela Guzman, Director of Marketing Latin America at WeWork is joining the Portada Americas Board, one of the six units of Portada’s Council System.
We are excited to announce that Eric Melis, Sr. Marketing Director – LATAM Beverages at Pepsico is joining the Portada Americas Board, one of the six units of Portada’s Council System.
Soriana Ecommerce Director Rafael Castelltort Explains How Grocers in Mexico Are Racing to Ring Up Online Sales
Grocery and general merchandise retailer Walmart has 4.5 million e-commerce customers in Mexico, and its competitors, like E-commerce Director Rafael Castelltort at Soriana, tell Portada how they are racing to sell groceries online, building new digital infrastructure, deploying machine learning, creating alternatives to credit card payments and launching websites highly customized for e-commerce and home deliveries.
With one foot in the next year, it’s time to evaluate the paths we took in 2018, and see what knowledge and best practices can help us ride the trends in 2019.
We are excited to announce that Ana Laura Acevedo, Senior Vice President, Marketing & Business Development at RCI Latin America, is joining the Portada Travel Marketing Board, one of the six units of Portada’s Council System.
Ivan Barona Gonzalez, Head of Business Intelligence at Grupo Bursátil Mexicano, gave Portada Mexico a bird’s eye view of Mexico’s consumer finance and banking landscape.
Portada’s unique six unit Council System will analyze growth drivers for marketing innovation and passion point marketing in multicultural America. Best-in-class networking and branding solutions are available for marketing services vendors.
We are excited to announce that Andres Amezquita, VP Digital and Commercial Excellence Latin America at Stanley Black & Decker, Inc. is joining the Portada Americas Board, one of the six units of Portada’s Council System.
Rappi Director of Marketing Carlos Leal explains how the mobile app Rappi has built its success on customer-focused performance rather than technology and branding alone.
The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico
During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.
PortadaMX will take place in less than two weeks at Casa Lamm, on October 17. The thought-provoking agenda includes essential marketing topics such as influencers, app-marketing and Fintech.
#PortadaMX will be the setting for the last 2018 meetings of the Portada Brand Star Committee Latam and Agency Star Committee Latam, and attendees will network one-on-one with major executives from both units of the Council System. Get tickets now!