#PortadaMx Archives

Editorial Staff @portada_online
06/24/2019

Panregional Marketing Expenditures to Reach US $740 Million in 2019 (NEW REPORT)

Portada expects Latin American-Panregional Marketing to grow above US$ 740 million in 2019. Miami continues to be the main panregional marketing and media hub, although Mexico City and other centers have an increasing weight in overall panregional market decision making, This is one of the insights of the 2019-2020 Panregional Marketing and Media Report. Portada’s 2019-2020 Latin America Panregional Marketing and Media Media Report provides data, intelligence, insights and forecasts (2019-2024) for marketing service vendors offering services to major brands targeting the Latin American consumer.

Editorial Staff @portada_online
06/13/2019

PepsiCo’s Nicolas Lopez Marti Joins Portada’s Council System

We are excited to announce that Nicolás López Martí, Core Salty Brands Sr Director Central & South America at PepsiCo Foods, is joining the Portada Brand Star Committee Latam

Janet Grynberg @grynberg_janet
05/16/2019

IAB Mexico Reveals 90% of Mexican Internet Users Own a Smartphone, 67% Have Completed Online Purchases Recently

The media landscape has evolved a great deal in the last 10 years; advertisers need to understand the different types of internet users to be able to cater to their needs in an effective way.

Editorial Staff @portada_online
05/14/2019

Volaris’ Jose Manuel Langarica Joins Portada’s Council System

We are excited to announce that Jose Manuel Langarica, Head of Performance Marketing at Volaris, is joining the Portada Travel Marketing Board, one of the six units of Portada’s Council System.

Mark A. Browne
04/29/2019

Tracking Digital Touchpoints: Volaris Seeks the Perfect Algorithm for Turning Online Behaviors into Sales

Demographics may have once been the Golden Rule for turning market segments into sales, but Volaris goes deeper with attribution that tracks and analyzes exactly what customers do online and what messaging and channels work best.

Editorial Staff @portada_online
04/23/2019

Electrolux’s Arturo Gonzalez Frankenberger Joins Portada’s Council System

We are excited to announce that Arturo Gonzalez Frankenberger,Product Marketing Manager North Latin America & Caribbean at Electrolux Home Products is joining the Portada Brand Star Committee LatAm, one of the six units of Portada’s Council System.

Editorial Staff @portada_online
04/16/2019

WeWork’s Ana Cristina Rivadeneyra Joins Portada’s Council System

We are excited to announce that Ana Cristina Rivadeneyra, Marketing Manager México at WeWork is joining the Portada Brand Star Committee LatAm, one of the six units of Portada’s Council System

Editorial Staff @portada_online
03/21/2019

Estée Lauder’s Trinidad Tagle Joins Portada’s Council System

We are excited to announce that Trinidad Tagle, Regional Marketing Manager at Estée Lauder is joining the Portada´s Brand Star Committee LatAm, one of the six units of Portada’s Council System.

Editorial Staff @portada_online
02/27/2019

WeWork’s Daniela Guzman Joins Portada’s Council System

We are excited to announce that Daniela Guzman, Director of Marketing Latin America at WeWork is joining the Portada Americas Board, one of the six units of Portada’s Council System.

Editorial Staff @portada_online
02/15/2019

Pepsico’s Eric Melis Joins Portada’s Council System

We are excited to announce that Eric Melis, Sr. Marketing Director – LATAM Beverages at Pepsico is joining the Portada Americas Board, one of the six units of Portada’s Council System.

Mark A. Browne
02/04/2019

Soriana Ecommerce Director Rafael Castelltort Explains How Grocers in Mexico Are Racing to Ring Up Online Sales

Grocery and general merchandise retailer Walmart has 4.5 million e-commerce customers in Mexico, and its competitors, like E-commerce Director Rafael Castelltort at Soriana, tell Portada how they are racing to sell groceries online, building new digital infrastructure, deploying machine learning, creating alternatives to credit card payments and launching websites highly customized for e-commerce and home deliveries.

Janet Grynberg @grynberg_janet
12/17/2018

6 Marketing Trends of 2018 as Seen by Portada

With one foot in the next year, it’s time to evaluate the paths we took in 2018, and see what knowledge and best practices can help us ride the trends in 2019.

Editorial Staff @portada_online
12/14/2018

RCI Latin America’s Ana Laura Acevedo Joins Portada’s Council System

We are excited to announce that Ana Laura Acevedo, Senior Vice President, Marketing & Business Development at RCI Latin America, is joining the Portada Travel Marketing Board, one of the six units of Portada’s Council System.

Mark A. Browne
12/03/2018

Education and Attraction: GBM’s Keys to Winning New Customers in Mexico

Ivan Barona Gonzalez, Head of Business Intelligence at Grupo Bursátil Mexicano, gave Portada Mexico a bird’s eye view of Mexico’s consumer finance and banking landscape.

Janet Grynberg @grynberg_janet
11/13/2018

Portada Announces Expanded 2019 Marketing Knowledge-Sharing and Networking Platform

Portada’s unique six unit Council System will analyze growth drivers for marketing innovation and passion point marketing in multicultural America. Best-in-class networking and branding solutions are available for marketing services vendors.

Editorial Staff @portada_online
11/06/2018

Stanley Black & Decker’s Andres Amezquita Joins Portada’s Council System

We are excited to announce that Andres Amezquita, VP Digital and Commercial Excellence Latin America at Stanley Black & Decker, Inc. is joining the Portada Americas Board, one of the six units of Portada’s Council System.

Mark A. Browne
11/05/2018

User-focus Powers Rappi’s Success, Carlos Leal Tells Portada México

Rappi Director of Marketing Carlos Leal explains how the mobile app Rappi has built its success on customer-focused performance rather than technology and branding alone.

Janet Grynberg @grynberg_janet
10/30/2018

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.

Editorial Staff @portada_online
10/08/2018

PortadaMX Agenda Enhanced by New Influencer Marketing Panel

PortadaMX will take place in less than two weeks at Casa Lamm, on October 17. The thought-provoking agenda includes essential marketing topics such as influencers, app-marketing and Fintech.

Editorial Staff @portada_online
09/14/2018

Join Best Buy, PepsiCo, Coty, Amazon and Unilever at #PortadaMX, October 17

#PortadaMX will be the setting for the last 2018 meetings of the Portada Brand Star Committee Latam and Agency Star Committee Latam, and attendees will network one-on-one with major executives from both units of the Council System. Get tickets now!

#PortadaMx