Latin American Market Leaders to Discuss MarTech at Portada Mexico on Oct 17
09/30/2019
Latin American market leaders will discuss the future of marketing technology on October 17 at the beautiful Casa Lamm in Mexico City.
#PortadaMx
The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico
09/15/2019
During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.
Panregional Marketing Expenditures to Reach US $740 Million in 2019 (NEW REPORT)
09/03/2019
Portada expects Latin American-Panregional Marketing to grow above US$ 740 million in 2019. Miami continues to be the main panregional marketing and media hub, although Mexico City and other centers have an increasing weight in overall panregional market decision making, This is one of the insights of the 2019-2020 Panregional Marketing and Media Report. Portada’s 2019-2020 Latin America Panregional Marketing and Media Media Report provides data, intelligence, insights and forecasts (2019-2024) for marketing service vendors offering services to major brands targeting the Latin American consumer.
Panregional Marketing Hubs: Miami and Mexico City, Territories With Top Influence Over Panregional Marketing Decisions
07/15/2019
Portada’s 2019-2020 Panregional Marketing and Media Report explores the influence of certain territories over panregional marketing. These panregional marketing hubs influence the purchase of marketing services ranging from production, PR and creative to paid media.
PepsiCo’s Nicolas Lopez Marti Joins Portada’s Council System
06/13/2019
We are excited to announce that Nicolás López Martí, Core Salty Brands Sr Director Central & South America at PepsiCo Foods, is joining the Portada Brand Star Committee Latam
IAB Mexico Reveals 90% of Mexican Internet Users Own a Smartphone, 67% Have Completed Online Purchases Recently
05/16/2019
The media landscape has evolved a great deal in the last 10 years; advertisers need to understand the different types of internet users to be able to cater to their needs in an effective way.
Volaris’ Jose Manuel Langarica Joins Portada’s Council System
05/14/2019
We are excited to announce that Jose Manuel Langarica, Head of Performance Marketing at Volaris, is joining the Portada Travel Marketing Board, one of the six units of Portada’s Council System.
Electrolux’s Arturo Gonzalez Frankenberger Joins Portada’s Council System
04/23/2019
We are excited to announce that Arturo Gonzalez Frankenberger,Product Marketing Manager North Latin America & Caribbean at Electrolux Home Products is joining the Portada Brand Star Committee LatAm, one of the six units of Portada’s Council System.
WeWork’s Ana Cristina Rivadeneyra Joins Portada’s Council System
04/16/2019
We are excited to announce that Ana Cristina Rivadeneyra, Marketing Manager México at WeWork is joining the Portada Brand Star Committee LatAm, one of the six units of Portada’s Council System
Estée Lauder’s Trinidad Tagle Joins Portada’s Council System
03/21/2019
We are excited to announce that Trinidad Tagle, Regional Marketing Manager at Estée Lauder is joining the Portada´s Brand Star Committee LatAm, one of the six units of Portada’s Council System.
WeWork’s Daniela Guzman Joins Portada’s Council System
02/27/2019
We are excited to announce that Daniela Guzman, Director of Marketing Latin America at WeWork is joining the Portada Americas Board, one of the six units of Portada’s Council System.
Pepsico’s Eric Melis Joins Portada’s Council System
02/15/2019
We are excited to announce that Eric Melis, Sr. Marketing Director – LATAM Beverages at Pepsico is joining the Portada Americas Board, one of the six units of Portada’s Council System.
Soriana Ecommerce Director Rafael Castelltort Explains How Grocers in Mexico Are Racing to Ring Up Online Sales
02/04/2019
Grocery and general merchandise retailer Walmart has 4.5 million e-commerce customers in Mexico, and its competitors, like E-commerce Director Rafael Castelltort at Soriana, tell Portada how they are racing to sell groceries online, building new digital infrastructure, deploying machine learning, creating alternatives to credit card payments and launching websites highly customized for e-commerce and home deliveries.
RCI Latin America’s Ana Laura Acevedo Joins Portada’s Council System
12/14/2018
We are excited to announce that Ana Laura Acevedo, Senior Vice President, Marketing & Business Development at RCI Latin America, is joining the Portada Travel Marketing Board, one of the six units of Portada’s Council System.
Education and Attraction: GBM’s Keys to Winning New Customers in Mexico
12/03/2018
Ivan Barona Gonzalez, Head of Business Intelligence at Grupo Bursátil Mexicano, gave Portada Mexico a bird’s eye view of Mexico’s consumer finance and banking landscape.
Portada Announces Expanded 2019 Marketing Knowledge-Sharing and Networking Platform
11/13/2018
Portada’s unique six unit Council System will analyze growth drivers for marketing innovation and passion point marketing in multicultural America. Best-in-class networking and branding solutions are available for marketing services vendors.
Stanley Black & Decker’s Andres Amezquita Joins Portada’s Council System
11/06/2018
We are excited to announce that Andres Amezquita, VP Digital and Commercial Excellence Latin America at Stanley Black & Decker, Inc. is joining the Portada Americas Board, one of the six units of Portada’s Council System.
PortadaMX Agenda Enhanced by New Influencer Marketing Panel
10/08/2018
PortadaMX will take place in less than two weeks at Casa Lamm, on October 17. The thought-provoking agenda includes essential marketing topics such as influencers, app-marketing and Fintech.
Join Best Buy, PepsiCo, Coty, Amazon and Unilever at #PortadaMX, October 17
09/14/2018
#PortadaMX will be the setting for the last 2018 meetings of the Portada Brand Star Committee Latam and Agency Star Committee Latam, and attendees will network one-on-one with major executives from both units of the Council System. Get tickets now!
Philip Morris International’s Martin Jones Joins Portada’s Council System
08/12/2018
We are excited to announce that Martin Jones, Digital Director South Cluster at Philip Morris International, is joining the Portada Brand Star Committee LatAm, one of the seven units of Portada’s Council System. The Council System next in-person meetings will be for the occasion of Portada Mexico on October 17 in in Casa Lamm.