#PortadaMx

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.


#PortadaMX: Users Want More Mobile Video and Social

During the Mexico Forum on Advertising and Media, organized by Portada in Mexico City on October 11, Omar Medina, CEO of Plasmodia, Jorge Munguía, country talent manager for México at ZoominTV, Raul Aguilar, CEO of Nurun and José Antonio Viesca Muriel, CCO of Zoomin.TV discussed the most relevant trends that they are observing in digital marketing.


#PortadaMX: Highlights from our Marketing and Media Forum in Mexico City!

The sixth annual edition of our Mexican Advertising and Media Forum took place at the Presidente Intercontinental Hotel in Polanco this morning. Thanks to our presenters from different marketing departments at agencies and brands, five forums were held. The participants discussed topics like social marketing, e-commerce, sports marketing, branded content and advertisers and agencies’ outlooks on 2017 in Mexico.


#PortadaMx: Tomorrow with Carat, Bancomer, Pepsico, Volaris, Publicis…

We are excited about the sixth edition of the Foro Portada Mexico (#PortadaMx) which is taking place tomorrow Tuesday October 11th  in Mexico City’s Hotel Presidente InterContinental.  Major brand and agency executives will explore extremely relevant topics in the Mexican and Latin American Marketing, Tech and Media Space. Key subjects will include content performance, Mexican sports marketing, the outlook for the Mexican […]


MORE FROM PORTADA

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.