6 Marketing Trends of 2018 as Seen by Portada
With one foot in the next year, it’s time to evaluate the paths we took in 2018, and see what knowledge and best practices can help us ride the trends in 2019.
#PortadaMx
RCI Latin America’s Ana Laura Acevedo Joins Portada’s Council System
We are excited to announce that Ana Laura Acevedo, Senior Vice President, Marketing & Business Development at RCI Latin America, is joining the Portada Travel Marketing Board, one of the six units of Portada’s Council System.
Education and Attraction: GBM’s Keys to Winning New Customers in Mexico
Ivan Barona Gonzalez, Head of Business Intelligence at Grupo Bursátil Mexicano, gave Portada Mexico a bird’s eye view of Mexico’s consumer finance and banking landscape.
Portada Announces Expanded 2019 Marketing Knowledge-Sharing and Networking Platform
Portada’s unique six unit Council System will analyze growth drivers for marketing innovation and passion point marketing in multicultural America. Best-in-class networking and branding solutions are available for marketing services vendors.
Stanley Black & Decker’s Andres Amezquita Joins Portada’s Council System
We are excited to announce that Andres Amezquita, VP Digital and Commercial Excellence Latin America at Stanley Black & Decker, Inc. is joining the Portada Americas Board, one of the six units of Portada’s Council System.
User-focus Powers Rappi’s Success, Carlos Leal Tells Portada México
Rappi Director of Marketing Carlos Leal explains how the mobile app Rappi has built its success on customer-focused performance rather than technology and branding alone.
The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico
During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.
PortadaMX Agenda Enhanced by New Influencer Marketing Panel
PortadaMX will take place in less than two weeks at Casa Lamm, on October 17. The thought-provoking agenda includes essential marketing topics such as influencers, app-marketing and Fintech.
Join Best Buy, PepsiCo, Coty, Amazon and Unilever at #PortadaMX, October 17
#PortadaMX will be the setting for the last 2018 meetings of the Portada Brand Star Committee Latam and Agency Star Committee Latam, and attendees will network one-on-one with major executives from both units of the Council System. Get tickets now!
Philip Morris International’s Martin Jones Joins Portada’s Council System
We are excited to announce that Martin Jones, Digital Director South Cluster at Philip Morris International, is joining the Portada Brand Star Committee LatAm, one of the seven units of Portada’s Council System. The Council System next in-person meetings will be for the occasion of Portada Mexico on October 17 in in Casa Lamm.
Amazon’s Guillermo Rivera Joins Portada’s Council System
We are excited to announce that Guillermo Rivera Hernandez, Sr. Marketing Manager at Amazon, is joining the Portada Brand Star Committee LatAm, one of the seven units of Portada’s Council System. The Council System next in-person meetings will be for the occasion of Portada Mexico on October 17 in in Casa Lamm.
Carlos Leal, Marketing Director at Rappi, to Lead an App-Marketing Workshop at Portada Mexico
Colombian startup Rappi has gained important ground in the business of delivery apps. Carlos Leal will share his expertise in app-marketing with Portada Mexico attendees.
GBM’s Javier Martínez Morodo to Join Portada Mexico’s List of Brilliant Speakers
At only 33 years old, Martínez has several years of experience in business aimed at technology and innovation. He will share his expertise with Portada Mexico’s attendees and will also be available for one-on-one meetings.
#PortadaMX: Users Want More Mobile Video and Social
During the Mexico Forum on Advertising and Media, organized by Portada in Mexico City on October 11, Omar Medina, CEO of Plasmodia, Jorge Munguía, country talent manager for México at ZoominTV, Raul Aguilar, CEO of Nurun and José Antonio Viesca Muriel, CCO of Zoomin.TV discussed the most relevant trends that they are observing in digital marketing.
#PortadaMX: Highlights from our Marketing and Media Forum in Mexico City!
The sixth annual edition of our Mexican Advertising and Media Forum took place at the Presidente Intercontinental Hotel in Polanco this morning. Thanks to our presenters from different marketing departments at agencies and brands, five forums were held. The participants discussed topics like social marketing, e-commerce, sports marketing, branded content and advertisers and agencies’ outlooks on 2017 in Mexico.
#PortadaMX in pics!
Our fifth annual Foro Portada Mexico took place Yesterday in Mexico City’s Hotel Presidente InterContinental. All the pictures.
#PortadaMx: Tomorrow with Carat, Bancomer, Pepsico, Volaris, Publicis…
We are excited about the sixth edition of the Foro Portada Mexico (#PortadaMx) which is taking place tomorrow Tuesday October 11th in Mexico City’s Hotel Presidente InterContinental. Major brand and agency executives will explore extremely relevant topics in the Mexican and Latin American Marketing, Tech and Media Space. Key subjects will include content performance, Mexican sports marketing, the outlook for the Mexican […]
Announcing Agenda for #PortadaMX, Oct. 11 in Mexico City!
We are very excited to announce the agenda of our Foro Portada Mexico de Publicidad y Medios on October 11 in Mexico City. Content Marketing, Video Marketing, the relationship between Social Media and E-Commerce as well as Sports Marketing will be explored in-depth by major brand, agency and media executives.
