Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.
Major brand, agency and technology decision makers have been added to the exclusive Luncheon Roundtable: Redefining the role of Miami as a Latin American Marketing and Media Hub, which will be taking place during Portada Miami on April 12 in the EAST Hotel. Brand marketing leaders participating in the thought leadership function include Elena Feoktistova, Regional Head of Consumer and Product Marketing LAC, MasterCard, Denisse Guerra, Marketing Director Latin America, The Estée Lauder Companies and Rafael López de Azua, Head of Media and Digital, LATAM (Director), Coty. Jose Maria Sanabria, CEO, GroupM Latin America and Adriana Bellinatti Grineberg, Regional Director, Pan-regional Latam, CENAM & Caribbean, Facebook have also confirmed their participation.
Exclusive Roundtable “Redefining the Role of Miami as a Latin American Marketing Hub” to Take Place at #PortadaMIA
Portada is proud to present the “Luncheon Roundtable: Redefining the role of Miami as a Latin American Marketing and Media Hub”. The exclusive function will take place within the framework of Portada Miami on April 12, 2019, but will only be accessible to a select group of Miami based brand marketers and other Latin American regional brand marketing decision makers.
Portada’s unique six unit Council System will analyze growth drivers for marketing innovation and passion point marketing in multicultural America. Best-in-class networking and branding solutions are available for marketing services vendors.
MARKETER INTERVIEW: Council System Founding Partners Adsmovil, H Code, Geoscape Discuss the Future of Marketing
AI is already impacting the media buying industry and it is expected to revolutionize the space with the automation of simultaneous processes. Alberto Pardo, Parker Morse, and Cesar M. Melgoza, founding partners of Portada’s Council System, gave us their views on how technology will help the evolution of marketing in the near future.
We talked to brilliant members of Portada’s Council System to find out where they think the industry of marketing is heading in the immediate future. In view of the accelerated pace at which the industry is evolving, companies need to get ready for what is coming in marketing.
With multicultural consumers representing an increasingly important percentage of the U.S. population, media buyers and vendors need to be very aware of where ad dollars should go, as well as really understand the process of media buying according to what’s happening in the marketplace. Pannelists at the CNN breakfast included Isabella Sánchez, VP, media integration at Zubi Advertising; Ana L. Soto, National Media Manager at JCPenney; David Mesas, VP, Business Development at Geoscape; and Jessica Román, VP, Media Director at Publicis Media.
At Portada Miami, we asked our premium attendees to tell us more about where they see marketing going now that technology is bringing the future to us. Henry Zamarripa and Vanessa Angulo, representatives of Portada’s partners Oath and People@, were two among our respondents.
Former Golden State Warriors president and current Miami Marlins president of business operations Chip Bowers discussed the team’s challenges with Scout Sports managing partner Michael Neuman at Portada Miami last week. The Marlins are facing a huge rebuild, and have decided to look outside of baseball for a blueprint.
Portada Council System members got together at Portada Miami on April 19 for the official launch of this exciting new venture, which includes over 70 decision makers from all over the Americas.
At Portada Miami, over 150 brand leaders and decision makers gathered to hear our outstanding speakers and witnessed the official launch of Portada’s brand new council system.
Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”
Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that’s also aware of consumer’s individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.
We talked to Circus marketing CEO Bruno Lambertini about priorities for marketing innovation and how to survive through the digital revolution. The world of marketing is changing at an accelerated pace, agencies like Circus Marketing, that are willing to take risks and invest in a smart way, will survive in the new economy.
Portada presents the highest level unit in Portada’s Council System: its Council of the Americas, a group of highly regarded C-level executives that share their enthusiasm for Marketing, Tech, and Media.
With only four weeks until Portada Miami 2018, the agenda for April 18-19 has been unveiled, and the speaker lineup couldn’t be more exciting. From the use of technology to the future of soccer, experts in marketing to Latin American consumers Ricardo Casco, Ricardo Arias Nath, Andrés Amezquita, José María Sanabria, and Jill Leccia will get together at the EAST hotel to discuss key knowledge about this market’s needs for the future— which is already here.
Leaders from Stanley Black & Decker, MasterCard, Best Buy, Melia, PepsiCo, Havas, OMD to Meet at Portada Miami
Major Latin American Brand and Agency Leaders will meet at Miami’s Hotel EAST on April 18-19. These executives are part of Portada’s powerful and exclusive Council System to be officially launched at Portada Miami on April 18-19.
Portada Council System members are more than 70 senior brand marketing, agency and media executives from all over the Americas. Their input drives Portada’s content and networking platform. The Council System will be officially launched at Portada Miami on April 18-19.
Portada Presents Its Expanded Travel Marketing Board of Senior Brand Execs, as well as its chair, Trip Barrett.
The tenth edition of Portada Miami at the Hotel EAST Miami on April 18 and 19 provides the ideal setting for brand marketing, tech and media executives to develop new business and learn and discuss key topics that will drive marketing innovation over the next decade.
For the tenth annual edition of Portada Miami we are kicking it up a notch or even two :-). First, We are having our marquee Miami event in the brand new design hotel EAST Miami in Brickell, which will also be the setting for the official launch of Portada’s brand new Council System of more than 50 senior brand marketing executives from all over the Americas. Second, Portada Miami Premium Level Ticket holders will be able to meet Portada council members and other VIPs present at Portada Miami for one-on-one 10 minute meetings.