Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

#PortadaLat

Tomorrow’s #PortadaMex: The latests Trends in Mexican Marketing and Media with Grupo Posadas, Volaris, Cerveza Victoria, Unilever, Havas, Mindshare…

Montserrat Santaella, International Promotion Manager, Grupo Posadas, the Mexican hotel company is the latest addition to our Foro Mexico de Publicidad y Medios next Tuesday in Mexico City’s Hotel Presidente InterContinental. Other major speakers include Ricardo Rivera, Head of Marketing, Volaris, Eduardo Angulo, Marketing Director México, Unilever, and Edson Noyola, Director, Cerveza Victoria.

Wilson Calil: “A Marketer has to be a Leader, at the Forefront of Tech and Always Listen to the Consumer.”

Wilson Calil, ‎Regional Marketing Manager Latin America & Caribbean at Electrolux Home Products, is the winner of the coveted “Top Marketer to Latin American Audiences” Award, which was announced at Portada’s recent #PortadaLat events in Miami. We interviewed Calil on the main features of an excellent marketer as well as on Electrolux Home Products Latin American marketing organization,strategy, media mix and more…

How MediaMath, MEC and Clarin See Programmatic Advancing in Latin America

Programmatic Media Buying and Marketing was an important theme at last week’s #PortadaLat annual conference in Miami. Speakers but also sponsors and exhibitors at the event, including Yume, Playwire, AcuityAds (a DSP) and Teads  all have a stake in the advance of programmatic media buying in Latin America. How key players from MEC, MediaMath and Clarin/Agea evaluate the advance of Ad-Tech and Programmatic into the region.

#PortadaLat: Complete coverage!

Portada´s team wants to say thank you to all attendees and speakers, for having made of the #PortadaLat an excellent event. We are very proud of contributing with quality content and top panelists, to the development of the marketing industry, media and advertising in Latin America.See you all next year!

#Portadalat: In Pics – Summit Day 2!

World Mobile Congress 2014 Tablet Samsung LG LTE Sony Tablets Interview with M. Zuckerberg Jan Korum – Whatsapp President Mobile World Congress Sports Marketing Alain

And the #PortadaLat Award Winners Are….

And finally… the Winners of the 2015 Latin American Advertising and Media Awards were announced during the Award Ceremony at the 2015 Portada Latin American Advertising and Media Summit this week in Miami. After Portada’s Editorial Board of Brand Marketers cast its final votes, the below Award Winners were announced!

Kellogg’s Jon Suarez Davis: “I Would Love to be Able to Buy Ads on YouTube”

Jon Suarez Davis, VP Global Media Strategy at Kellogg Company, and a speaker at #PortadaLat which is taking place in Miami, would love to be able to buy advertising on YouTube. “We can’t because of their lack of third party verification. They do not allow third party tags,” Suarez told Portada.  Kellogg’s and other major marketers have been asking publishers including  YouTube to enable them to check viewability rates.

@PortadaLat: Documenting the Relentless Ascent of TV Everywhere

Different aspects of Online Video Marketing were front and center during the first day of #PortadaLat in Miami’s Hyatt Regency Hotel. Major Thought Leaders including Jan Riemens, CEO of ZoominTV, Maya Kosovalic, Digital and Media Communications Manager at L”Oreal Travel Americas, Adriana Grineberg, Head of Operations Miami at Facebook and Carlos Espindola, Gerente eHub Latin America, 3M took the stage.