Taboola Kickstarts Road to #PortadaLat with Special Event for Brands
Taboola, the leading discovery platform serving over 300 billion recommendations to 750 million unique users every month, has joined together with Portada to host a
Taboola, the leading discovery platform serving over 300 billion recommendations to 750 million unique users every month, has joined together with Portada to host a
Building on the highly praised previous seven editions of the #PortadaLat event, organizers are announcing an expanded 2016 edition to take place in Miami’s Hyatt Regency Hotel on June 8-9, 2016. What to expect, major additions and more…
Montserrat Santaella, International Promotion Manager, Grupo Posadas, the Mexican hotel company is the latest addition to our Foro Mexico de Publicidad y Medios next Tuesday in Mexico City’s Hotel Presidente InterContinental. Other major speakers include Ricardo Rivera, Head of Marketing, Volaris, Eduardo Angulo, Marketing Director México, Unilever, and Edson Noyola, Director, Cerveza Victoria.
A speaker roster of all-star Marketing and Media Stars is all set for our fifth annual Foro Portada Mexico in Mexico City’s Hotel Presidente InterContinental on October 13.
We already got major brand marketers and agency executives as confirmed speakers for our fifth annual edition of the Foro Mexico de Publicidad y Medios (#Portadamex), in Mexico City’s Hotel Presidente InterContinental on October 13!
Wilson Calil, Regional Marketing Manager Latin America & Caribbean at Electrolux Home Products, is the winner of the coveted “Top Marketer to Latin American Audiences” Award, which was announced at Portada’s recent #PortadaLat events in Miami. We interviewed Calil on the main features of an excellent marketer as well as on Electrolux Home Products Latin American marketing organization,strategy, media mix and more…
Programmatic Media Buying and Marketing was an important theme at last week’s #PortadaLat annual conference in Miami. Speakers but also sponsors and exhibitors at the event, including Yume, Playwire, AcuityAds (a DSP) and Teads all have a stake in the advance of programmatic media buying in Latin America. How key players from MEC, MediaMath and Clarin/Agea evaluate the advance of Ad-Tech and Programmatic into the region.
Portada´s team wants to say thank you to all attendees and speakers, for having made of the #PortadaLat an excellent event. We are very proud of contributing with quality content and top panelists, to the development of the marketing industry, media and advertising in Latin America.See you all next year!
Congratulations to all the winners! We look forward to seeing you next year! All the pics of the Award ceremony and after speed networking below:
The role of Influencers in Latin American Marketing efforts, often in real-time, was a pervasive theme during last week’s #PortadaLat. Comments from Social Influencers as
And finally… the Winners of the 2015 Latin American Advertising and Media Awards were announced during the Award Ceremony at the 2015 Portada Latin American Advertising and Media Summit this week in Miami. After Portada’s Editorial Board of Brand Marketers cast its final votes, the below Award Winners were announced!
A major addition to this year’s @PortadaLat edition last week in Miami was a special Video Talent Showcase. Online Video Talent and Influencers were invited to a
Here are the pics of the first day of our Annual Latam Advertising and Media Summit! Check out the pics about day 1. The breaks
#PortadaLat kicked off with theLatin Online Video Forum and continued with presentations and panels about Mobile Marketing in the afternoon. Check out the pics below!
Jon Suarez Davis, VP Global Media Strategy at Kellogg Company, and a speaker at #PortadaLat which is taking place in Miami, would love to be able to buy advertising on YouTube. “We can’t because of their lack of third party verification. They do not allow third party tags,” Suarez told Portada. Kellogg’s and other major marketers have been asking publishers including YouTube to enable them to check viewability rates.
Different aspects of Online Video Marketing were front and center during the first day of #PortadaLat in Miami’s Hyatt Regency Hotel. Major Thought Leaders including Jan Riemens, CEO of ZoominTV, Maya Kosovalic, Digital and Media Communications Manager at L”Oreal Travel Americas, Adriana Grineberg, Head of Operations Miami at Facebook and Carlos Espindola, Gerente eHub Latin America, 3M took the stage.
We are glad to announce that we have just published the 16-page program of #Portadalat, the Latin American Advertising and Media Summit and the Latin Online Video Forum, that take place in Miami’s Hyatt Regency Hotel next Wednesday and Thursday June 3 and 4. See you there!
Erich Wasserman is not only the Founder of MediaMath, one of the largest global Ad-Tech firms, but also leading the company’s international expansion, particularly into the Latin World. Wasserman will be one of the key speakers at next week’s #Portadalat annual conference in Miami. We interviewed Wasserman to learn about his views on the Global Ad-Tech space.