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#PortadaLat

Vote Now And Choose Golazo Awards’ Finalists!

During this edition of #PortadaLat, Portada is recognizing the important role of soccer marketing in the U.S. and Latin America. In addition to an agenda focused on sports marketing, on June 7, we introduced the Golazo Award, where nine shortlisted nominees will battle it out in front of a jury. Now, it is up to you who gets on that list. Check out the nominees and vote for you favorite now!

#PortadaLat Speaker-PepsiCo’s Ricardo Arias-Nath: “I Constantly See Proofs that a Good Narrative Can Make a Pale Story Colorful.”

Pepsico’s Latin America Beverages Chief Marketing Officer Ricardo Arias Nath is going to be one of the highlights at our ninth annual PortadaLat conference next month in Miami. In his keynote speech on June 8, Arias Nath will speak about “How Innovation shapes PepsiCo’s Latin American marketing strategy.” We interviewed Arias Nath who answered several questions about PepsiCo’s approach to Latin American marketing.

Select the Ticket Type that Maximizes your #PortadaLat Experience!

Whether you are only interested in sports marketing and therefore only want to go the first day on June 7, or you want to have one-on one meetings with major thought leaders, we have customized each ticket type for PortadaLat in Miami on June 7-8 to meet your needs. Check out the options below and start your PortadaLat journey!

CMO of Pepsi Latin America to Keynote PortadaLat, Speakers from Latam Airlines, Trivago, CPB Added

Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, Latin America will present the keynote speech at Portada’s 9th Annual PortadaLat Conference. Additional thought leaders have been added to a star-studded speaker roster they include Pablo Chiozza, ‎Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group, Jon Eichelberger, Head of Americas, Trivago, and Stephanie da Costa, Associate Media Director, Crispin Porter Bogusky.

Nominate to #PortadaLat Video Marketing Awards

Portada is recognizing the important and growing role video plays in marketing and communications with our #PortadaLat video awards. Call for entries for the below categories is open! Winners to be announced at PortadaLat in Miami June 7-8!

PortadaLat: First Round of Speakers and Super Early Bird Rate Announced!

We are readying a new PortadaLat experience on June 7 and 8 in Miami with one day focused on learning (Learning Day) and another one with a very strong input of brand marketers (Brand Marketer Day). More than 100 speakers will participate in different sessions, workshops as well as an award program. Networking opportunities allowing an even greater number of participants will also be prominent. Take advantage of the Super Early Bird with the special rate of US$ 349!

Announcing a New PortadaLat 2017 Experience

The ninth annual edition of #PortadaLat on June 7 and 8 in Miami will provide inspiration, fresh thinking and practical focus on the topics that matter to marketing and tech executives targeting Latin consumers worldwide. Attendees can take advantage of the super early bird rate of only US $349!

PortadaLat Videos!

A Personalized Future – Adam Singolda, Taboola’s Founder/CEO, at #PortadaLat: The 3 V’s of Big Data -GroupM’s Mebrulin Francisco at #PortadaLat 2016: Carlos Orta, Vice President

The PortadaLat Coverage

Portada´s team would like to say thank you to all attendees, sponsors and speakers for another great edition of #PortadaLat.

Programmatic with a Latin Twist: What’s New?

At PortadaLat, Yume hosted an exclusive breakfast panel on the theme “Programmatic with a Latin Twist: Best Practices”. The panel put together major players in the Latin American programmatic space: Felipe Molina, Digital Specialties Director at IPG Mediabrands, Andy Berman, Managing Partner at Global Mind, Anne Marie Dono, CEO Partner at Multiplica and Victor Lopez, Head of Programmatic at Havas owned trading desk Affiperf. Below what some of the brightest minds have to say on how far programmatic media buying has gotten in Latin America.

#PortadaLat Day 2 in Pics!

Attendees during a Break Break Anne Marie Donno from Multiplica and Affiperf’s Victor Lopez during a panel on Programmatic Facebooks Adriana Grineberg Adriana Grineberg Exhibitor