Curacao’s Ariela Nerubay Joins Portada’s Council System
We are excited to announce that Ariela Nerubay, Chief Marketing Officer at Curacao is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
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We are excited to announce that Ariela Nerubay, Chief Marketing Officer at Curacao is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
Katrina Ithier, Multicultural Manager, National Video Investment at GroupM’s Essence is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System. The board’s next in-person meeting will be at Portada NYC on September 11, 2019.
We are excited to announce that Rajaa Grar, Sr. Director of Global Marketing at Paula’s Choice Skincare is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
In order to drive content strategy, brands need quality, granular data. As #PortadaLA panelists discussed, digital media allows gathering precise data that serves as a good starting point to make media, budget, and attribution decisions.
Caro D’Antuono, VP of Marketing at Northgate Markets, Robin Garfield, SVP of Research and Scheduling for CNN, Roxane Garzon, Media Director at Casanova and Frances Rubio, Multicultural Marketing Analytics Associate Director for GroupM gathered for a Portada Los Angeles panel presented by CNN en Español to discuss how How Data and Content Continue to Fuel the Evolving World of Advertising. In this article, we present the panelists’ answers to questions they didn’t have time to answer at the event.
The first Portada event of the year offered a unique opportunity for attendees to network, share knowledge, and learn about new ways to target the multicultural American consumer. Join us next at Portada’s Data & Content Marketing Forum in NYC on April 3.
Paula’s Choice Skincare’s Rajaa Grar, Senior Director, Global Brand Marketing, reveals to Portada the keys to keeping content coherent across channels and why authenticity is critical to successful influencer marketing.
Pulpo is about to announce three new sub-brands that will help expand the company’s services beyond just media. The rebranding will help Pulpo to advance even more its Hispanic-targeted advertising solutions.
Major League teams are betting big on the Hispanic market as the importance of the Hispanic consumer to the success of sports franchises in Los Angeles cannot be understated. Marketers will be able to learn this firsthand next Friday March 15 at Portada Los Angeles in a session featuring Ronalee Zarate-Bayani, CMO, LA Rams, Rich Orosco, EVP Brand & Community, LAFC and Univision’s news anchor Leon Krauze.
Machine learning is paving the way to a new, more effective approach for reaching specific cultural audiences and will be a featured topic at Portada Los Angeles on March 15. But digital platforms, like Google and YouTube need to do more to protect brands from inappropriate content, Bharwani says.
Take advantage of the SPECIAL 35% OFF PRESIDENTS’ DAY DISCOUNT (US $486 instead of US $749.), valid until Friday February 22!
We are excited to announce that Leonor Palao, AVP, Brand & Advertising at OppenheimerFunds is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
We are excited to announce that Vanessa E. Hartley, Group Director at Hearts & Science is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System.
We are excited to announce that Sara Toussaint, Vice President, Sponsorships at Wells Fargo is joining the Portada Sports Marketing Board, one of the six units of Portada’s Council System.
Portada Los Angeles (March 15, Hotel Loews, Santa Monica) will focus on how brands including Wells Fargo, Gatorade and Paula’s Choice drive growth in multicultural America through the passion points of sport, wellness, soccer and entertainment. In addition to obtaining key insights from brand innovators, attendees will have the opportunity to interact with a wide choice of brand and media agency decision makers in three-eight minute one-on-one meetings. Get your tickets at early bird price until this Thursday January 31!
We are excited to announce that Shirley Flores, Account Supervisor, Local Investment at OMD USA, is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System.
Lauren (Barish) Handelman, Media Director at Spark Foundry is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System.
Global professional services firm Aon has tabbed Mexican-American LPGA pro Lizette Salas as its ambassador for the new, multitour Aon Risk Reward Challenge.
We are excited to announce that Jason P. Riveiro, National Director, Growth Markets at Realogy is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
We are excited to announce that Kate Canel, Director of Performance Media at The Shipyard is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System.