We are excited to announce that Rajaa Grar, Sr. Director of Global Marketing at Paula’s Choice Skincare is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
In order to drive content strategy, brands need quality, granular data. As #PortadaLA panelists discussed, digital media allows gathering precise data that serves as a good starting point to make media, budget, and attribution decisions.
Caro D’Antuono, VP of Marketing at Northgate Markets, Robin Garfield, SVP of Research and Scheduling for CNN, Roxane Garzon, Media Director at Casanova and Frances Rubio, Multicultural Marketing Analytics Associate Director for GroupM gathered for a Portada Los Angeles panel presented by CNN en Español to discuss how How Data and Content Continue to Fuel the Evolving World of Advertising. In this article, we present the panelists’ answers to questions they didn’t have time to answer at the event.
#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More
The first Portada event of the year offered a unique opportunity for attendees to network, share knowledge, and learn about new ways to target the multicultural American consumer. Join us next at Portada’s Data & Content Marketing Forum in NYC on April 3.
Paula’s Choice Skincare’s Rajaa Grar: ‘We Aim to Collaborate With Influencers That Authentically Love Our Brand’
Paula’s Choice Skincare’s Rajaa Grar, Senior Director, Global Brand Marketing, reveals to Portada the keys to keeping content coherent across channels and why authenticity is critical to successful influencer marketing.
Pulpo is about to announce three new sub-brands that will help expand the company’s services beyond just media. The rebranding will help Pulpo to advance even more its Hispanic-targeted advertising solutions.
LA Rams CMO Zarate-Bayani, LAFC’s Orosco and Univision’s Leon Krauze to Discuss the Crucial Role of Hispanic Consumers for Major League Teams at #PortadaLA
Major League teams are betting big on the Hispanic market as the importance of the Hispanic consumer to the success of sports franchises in Los Angeles cannot be understated. Marketers will be able to learn this firsthand next Friday March 15 at Portada Los Angeles in a session featuring Ronalee Zarate-Bayani, CMO, LA Rams, Rich Orosco, EVP Brand & Community, LAFC and Univision’s news anchor Leon Krauze.
Acuity Ads’ Seraj Bharwani Warns Google, YouTube Must Protect Brands With Better Policing of Their Platforms
Machine learning is paving the way to a new, more effective approach for reaching specific cultural audiences and will be a featured topic at Portada Los Angeles on March 15. But digital platforms, like Google and YouTube need to do more to protect brands from inappropriate content, Bharwani says.
Take advantage of the SPECIAL 35% OFF PRESIDENTS’ DAY DISCOUNT (US $486 instead of US $749.), valid until Friday February 22!
We are excited to announce that Leonor Palao, AVP, Brand & Advertising at OppenheimerFunds is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
We are excited to announce that Vanessa E. Hartley, Group Director at Hearts & Science is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System.
We are excited to announce that Sara Toussaint, Vice President, Sponsorships at Wells Fargo is joining the Portada Sports Marketing Board, one of the six units of Portada’s Council System.
#PortadaLA: Wells Fargo, Gatorade, Paula’s Choice to Unlock Opportunities in Passion-Point Marketing
Portada Los Angeles (March 15, Hotel Loews, Santa Monica) will focus on how brands including Wells Fargo, Gatorade and Paula’s Choice drive growth in multicultural America through the passion points of sport, wellness, soccer and entertainment. In addition to obtaining key insights from brand innovators, attendees will have the opportunity to interact with a wide choice of brand and media agency decision makers in three-eight minute one-on-one meetings. Get your tickets at early bird price until this Thursday January 31!
We are excited to announce that Shirley Flores, Account Supervisor, Local Investment at OMD USA, is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System.
Lauren (Barish) Handelman, Media Director at Spark Foundry is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System.
Global professional services firm Aon has tabbed Mexican-American LPGA pro Lizette Salas as its ambassador for the new, multitour Aon Risk Reward Challenge.
Realogy’s Jason P. Riveiro on Joining Portada’s Council System: “I View My Participation as an Opportunity to Challenge Myself and Sharpen My Skills”
We are excited to announce that Jason P. Riveiro, National Director, Growth Markets at Realogy is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
We are excited to announce that Kate Canel, Director of Performance Media at The Shipyard is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System.
We are excited to announce that at Francisco Morillo, Search Engine Marketing Manager at Sprint is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
With one foot in the next year, it’s time to evaluate the paths we took in 2018, and see what knowledge and best practices can help us ride the trends in 2019.