Join Us at the Marketing in Multicultural America Summit, NYC, March 5

#PortadaLA

Essence’s Katrina Ithier Joins Portada’s Council System

Katrina Ithier, Multicultural Manager, National Video Investment at GroupM’s Essence is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System. The board’s next in-person meeting will be at Portada NYC on September 11, 2019.

Casanova’s Roxane Garzon: “Marketers Use Data as a Crutch Instead of Using it as a Tool”

Caro D’Antuono, VP of Marketing at Northgate Markets, Robin Garfield, SVP of Research and Scheduling for CNN, Roxane Garzon, Media Director at Casanova and Frances Rubio, Multicultural Marketing Analytics Associate Director for GroupM gathered for a Portada Los Angeles panel presented by CNN en Español to discuss how How Data and Content Continue to Fuel the Evolving World of Advertising.  In this article, we present the panelists’ answers to questions they didn’t have time to answer at the event.

LA Rams CMO Zarate-Bayani, LAFC’s Orosco and Univision’s Leon Krauze to Discuss the Crucial Role of Hispanic Consumers for Major League Teams at #PortadaLA

Major League teams are betting big on the Hispanic market as the importance of the Hispanic consumer to the success of sports franchises in Los Angeles cannot be understated. Marketers will be able to learn this firsthand next Friday March 15 at Portada Los Angeles in a session featuring Ronalee Zarate-Bayani, CMO, LA Rams, Rich Orosco, EVP Brand & Community, LAFC and  Univision’s news anchor Leon Krauze.

#PortadaLA: Wells Fargo, Gatorade, Paula’s Choice to Unlock Opportunities in Passion-Point Marketing

Portada Los Angeles (March 15, Hotel Loews, Santa Monica) will focus on how brands including Wells Fargo, Gatorade and Paula’s Choice drive growth in multicultural America through the passion points of sport, wellness, soccer and entertainment. In addition to obtaining key insights from brand innovators, attendees will have the opportunity to interact with a wide choice of brand and media agency decision makers  in  three-eight minute one-on-one meetings. Get your tickets at early bird price until this Thursday January 31!