Throughout all of the amazing presentations at #Portada17, one key question was brought up time and time again: As a marketer, how do we market ourselves? Is “Hispanic”-targeted marketing dying, and if so, how do we justify our jobs?
VIDEO #PORTADA17 – Peter P. Snitzer Jr., CEO, Conffianz: “You Can’t Compete With User Generated Content”
Peter P. Snitzer Jr., CEO, Conffianz, explains social media is helping the beauty company grow, during Portada’s 11th Annual Multicultural Advertising and Media Conference.
Margie Bravo, Multicultural Marketing Manager at Nestlé USA, explained during Portada’s 11th Annual Multicultural Advertising and Media Conference, on September 14, how brands need to embrace the multicultural consumer and understand how it is part of them, to really grow organically.
Thanks to all who joined us for a phenomenal #Portada17. If you remember nothing else, here are the top three things you need to take away.
VIDEO – Joi Tyrell from Campbell Ewald/Sociedad: “Break the Rules and Take a Chance to Make an Exciting Mkt Plan”
Joi Tyrell, SVP Director, Campbell Ewald/Sociedad, talks about how a marketer can tell if he or she is being successful, and how to keep targeting the multicultural market in the U.S.
Day two of #Portada17 started strong with The 11th Annual Multicultural Advertising and Media Conference
Portada17 Sports Marketing Forum took place yesterday at the Yotel Hotel in New York City. All the pictures below!
After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned:
Rahul Kadavakolu, Executive Director of Global Marketing & Branding, Rakuten Group, talked about the Japanese brand’s recent Golden State Warriors sponsorship, during Portada’s 2017 Sports Marketing Forum.
After presenting the”Expresa tu Pasion” campaign before Portada’s award jury, and defending its marketing strategy, AT&T/The Marketing Arm was named the winner of the Golazo Awards, and winner of the Golazo People’s Choice Award.
Conffianz’s CEO Peter Snitzer: “By Including More User Generated Content We Increased Conversion to Sales by 60%”
Portada interviewed Conffianz’s CEO Peter Snitzer, who will be participating in the MULTICULTURAL SHOPPERS panel at Portada17 this Thursday September 14 in New York City’s Yotel.
Attendees of Portada17, to take place this Wednesday and Thursday in New York City’s Yotel, will be able to choose their speed-networking table meetings through the Portada17 app! During the speed-networking function taking place at 4:10 pm on Sept.14, attendees will meet seven of the below twelve table leaders (on a first-come-first-serve basis). Register now and select who you want to meet through the Portada17 app (a link to download will be sent to attendees once they register)!
Three finalists, Audi Summer Tour/FC Bayern Munich, AT&T/MNT/The Marketing Arm, and “My Inter Jersey”/Gravity, will make their pitch for the Portada Golazo Award live on stage during Portada’s Sports Marketing Forum at New York City’s Yotel on September 13.
Good news! Portada Sports E-letter Subscribers can benefit from a US $50 dollar discount to attend Portada’s Sports Marketing Forum on Sept. 13
As soon as you register to Portada17 (September 13-14 in New York City), you ll be able to choose your speed-networking table leaders through the Portada17 app! During the speed-networking function taking place at 4:10 pm, attendees will meet seven of the below twelve table leaders (on a first-come-first-serve basis). Register now and choose who you want to meet through the Portada17 app (a link to download will be sent to attendees once they register)!
We talked to Rahul Kadavakolu, Executive Director of Global Marketing & Branding at Rakuten Group, about why the Japanese online services company chose FC Barcelona as their gateway to the globalization of its brand.
We talked to Simon Wardle, Octagon’s Chief Strategy Officer, about how sports fans have changed over the past few years, and the challenges and opportunities brands are facing to reach those fans.
Leading Executives from Octagon, WME I IMG and LeadDog Marketing Group Added to Portada17 Speaker Roster
Ed Horne, EVP, Global Partnerships, WME | IMG, Dan Mannix, President and CEO, LeadDog Marketing Group and Simon Wardle, Chief Strategy Officer, Octagon are the latest major speaker additions to Portada’s Sports Marketing Forum. Check out our uniquely curated agenda! The Sports Forum takes place in New York City’s Yotel during the first day of Portada17 on September 13 and is followed by the 11th Annual Multicultural Marketing and Media Conference on September 14.
After years of competing against other sports giants, soccer has finally managed to position itself among the top sports favored by American fans.
Good news! Portada E-letter subscribers can benefit from a US $150 dollar discount to attend #Portada17: The Sports Marketing Forum on Sept. 13 PLUS the 11th Annual Multicultural Marketing and Media Conference on Sept. 14. at the price of US$ 449 instead of US $599 for two days with unique content and path-breaking networking opportunities! […]